As a seasoned marketer with experience in trying to build an online business, I can attest to the fact that staying abreast of technological advancements is crucial in this industry.
One emerging trend that new marketers should pay keen attention to is voice search. This innovation is poised to significantly influence SEO strategies, and understanding it is vital for success. 
So in an effort to help, let’s dive in, step by step.
What is Voice Search?
Voice search is a technology that allows users to speak into a device, such as a smartphone or a smart speaker, to generate search queries instead of typing. With the increasing prevalence of personal assistants like Google Assistant, Siri, and Amazon’s Alexa, more people are turning to voice search for its convenience and speed.
Why is Voice Search Important?
The rise of voice search is transforming the way consumers find information online, and this directly impacts SEO strategies. *Comscore predicts that by 2023, more than 50% of all searches will be voice-based. This means websites optimised for voice search will have a distinct advantage in visibility and traffic.
Step by Step Guide to Voice Search SEO
- Focus on Long-Tail Keywords:
Voice searches are generally longer and more conversational. They often take the form of full sentences or questions. As a new marketer, you should incorporate more long-tail keywords in your content to match this search pattern. Just think of the last time you asked your phone for something you were looking for.
- Prioritise Local SEO:
Many voice searches are local in nature, such as “Where is the nearest Italian restaurant?” Optimise your website for local search by listing your business on Google My Business and mentioning your location in your content.
- Improve Website Loading Speed:
Voice search users are often on the go, so a fast-loading website is crucial. Google’s PageSpeed Insights is a free tool that can help you analyse and improve your site’s loading speed.
- Create a FAQ Page:
Since voice search queries are often phrased as questions, having a Frequently Asked Questions page on your website can help you rank higher. Ensure your FAQ page answers common questions about your product or service in a conversational tone.
- Ensure Mobile-Friendliness:
We’re close, but not yet at the point of speaking to our PC’s. So most voice searches occur on mobile devices. As such, it’s crucial to have a responsive, mobile-friendly website. Google’s Mobile-Friendly Test can help you assess your site’s mobile performance.
Remember, SEO is a marathon, not a sprint. Changes won’t happen overnight, but a focus on voice search optimization will position you ahead of the curve as this technology becomes increasingly prevalent.
Conclusion
As we stand at the precipice of this new era in digital marketing, understanding and adapting to the rise of voice search is a must for marketers. We must remain nimble, willing to shift our strategies as technology and consumer behaviour evolve. With this beginner’s guide, you’re now equipped to take on the challenge and start optimising for voice search. Whatever online business you have, every advantage these days is useful.
If you are looking for a ‘Done For You’ solution to aid in generating extra online income, I recommend clicking the link below and watching the free webinar presentation:
Click here for more information!
Here’s to your success!
Remember: In a world that never stops speaking, make sure your content is being heard.
* Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
This is a guest post from Dangius Keras if you would like to be considered for a guest post please contact me.
