John Thornhill's Blog

You may remember this blog post where I stated that your most important asset wasn’t your list, which is what most people think, but the connections you make with other marketers. Without the right online connections you will struggle as there are so many things that need to be done, but how do we make these all important connections, especially when just starting out?

By far the best way to make connections with other marketers is face to face and this is usually done at a live event. While we can build relationships online nothing beats shaking someone’s hand and introducing yourself face to face, this is a connection that is impossible to make online. By attending live events I have managed to form solid relationships with some top marketers that has enabled me to transform my business.

There are events happening almost on a daily basis and it shouldn’t be hard to find one near you. However, there are some basic rules you should follow when attending a live event to make sure you gain the most from it.

1. Work Out What You Want to Get From The Event.
It’s very important you work out what you want to get from any event you attend, this will determine the type of event you should go to. Do you want to learn? Do you want to network? Do you want to gain more JV partners? Do you want to connect with potential clients or gain new customers?

2. Connect, Connect, Connect.
Make sure you connect with as many people as possible, shake hands, introduce yourself and start talking. If I could offer one big tip here it is that most of the action happens in the bar each evening, don’t spend it in your room when you could be spending it making those all important connections.

3. Don’t be Pushy.
If you have a pending launch the worst thing you can do is talk about it and bring it up at every opportunity as you will come across as desperate. My advice is to leave the ‘will you promote my product’ talk at home and just concentrate on building relationships, then when you get home you can always contact anyone you’ve formed a relationship with and start from there.

4. Learn as Much as Possible About The People You Want to Connect With.
If you want to get someones attention and you know they are going to be at an event learn something about them before you leave and take some notes with you. Also, if you see a marketer at an event and you don’t know much about them but want to have a chat jump on your phone and spend 5 minutes doing some research, believe me if you mention one of their products you will have their attention. Take this introduction for example. “Hi John, I’m xxxx, I must say your product Simple Traffic Solutions is fantastic, it taught me a lot of traffic tactics I didn’t know, I especially loved the module about gaining JV partners, it helped a lot” Now how could I not be impressed by that introduction?

5. Don’t be The Event Jerk.
There’s one at every event. They hassle you, stalk you to try to catch you on your own, drink too much and act like a fool, talk about nothing but themselves and are generally just annoying. If you’ve never seen the event jerk perhaps it’s you. Don’t be the event jerk.

6. It’s Not About You.
So you made a million off your last launch, you came first in that big JV competition, or you just had Facebook buy your latest app for 17 billion. Who cares? It’s not about you, it’s about what you can do for others, if you want to build those all important connections and form long term business relationships leave the ego at the airport and concentrate on what you can do to help others. If you get this right you will go home with a ton of connections from potential business partners, clients, etc.

7. Not Everyone is a Good Fit For Your Business.
You can’t do business with everyone in the room so concentrate on the people who will give you the time you give them. Don’t force yourself on people as it will usually push them away. Understand that not everyone will want to connect with you and don’t worry if someone gives you the brush off, it happens.

8. Humor is The Ultimate Connector.
This usually happens at the bar and it usually happens in the early hours, some of the best friendships and long term business partnerships have been formed while ‘having a laugh’. If you can have a laugh with someone and forget the marketing talk you will form a far better connection.

9. Events Are About Mutual Benefits.
If you ‘get this’ you will go far, remember that the connections you form are the building blocks to a successful business, but also remember that other marketers are also building their businesses too. If someone reaches out to you listen to what they want from you and what you can do for them because if you don’t you may find no one wants to know you when you get home.

10. After The Event Keep it Going.
Once you get home make sure you follow up with any connections you have made as now is the time to build on the foundations you have built. You should also begin to implement the strategies you have learned (you will learn lots) and to above all make sure that the event was something that can help you take your business forward.

 The Ultimate Event!

If you’ve never been to an event yet I am delighted to announce that Omar Martin and myself have put together The Coolest Event Ever. This will be a pitch free event with tons of activities to help you build those all important relationships with like minded individuals. If you want to do something to expand your business then this is it.

There will be 6,7 and even 8 figure marketers at this event, all who will be approachable to help you build your business. It’s not every day I am willing to fly half way round the world to attend an event but this one is different and I’d love to sit with over a coffee (or a beer) to discuss how I could help build your business. This is something I didn’t have when starting out and I know if you can make the commitment to attend it could change your life.

The event takes place in Orlando, FL, May 16th – 18th and there are still a limited amount of tickets available. To find out more click here.

If you are attending and want to hook up please let me know by leaving a comment below and whatever you do make sure attending events becomes part of your business routine.

Filed under: Internet Marketing

Internet Marketing is all about building relationships, I’m sure you’ll agree.

If you have a good relationship with your customer or potential customers, every time you promote either your product or an affiliates product, they’re more than likely be happy to whip out their wallets and buy from you. Right?

So how do you get to the point where the customer trusts and respects you?

Well firstly, if you have a list, you can do it that way, by giving away free information and promoting good quality products that help them.
However, in my opinion one of the fastest ways to build long lasting relationships where the customer not only respects and trusts you, but instantly sees you as an expert in your niche, is by being an author of your own book.

Let me explain…

Having your own book gives you instant credibility with customers and potential customers alike. You are instantly seen as an expert in your niche – whether you are one or not. Basically, the publisher or media has indirectly given your name and your business name as a referral to countless people reading it, who may need your help.

In the society we live in, anyone who is a celebrity in a certain field is looked up to. If they’re in a position of power, they must know a great deal of what you’re interested in.

Just look at all the celebrity chefs, how many people have the chefs’ cookbooks on their shelves? Or fitness TV personalities, many people have their own workout videos lining the bookshelves? That’s just the way the world works.

Take Daniel Wagner as an example. Some of you may know him, some of you may not. A little over a year ago I met him at a seminar in London. What immediately attracted me to him was he was holding a book in his hands, in fact it was his book “My Journey and the Machine.” So I approached him and we got chatting. He went on to explain that as soon as he had the book in his hands, it became an instant and incredibly powerful marketing book for him.
It was the reason people in the Internet Marketing community trusted him, and the reason he had instant credibility with customers and potential customers alike.

Another example is Financial guru Robert Kiyosaki, the author of “Rich Dad, Poor Dad.”  He has an army of followers eager to hear what he has to say.
They’re pretty much convinced that he’s going to provide them with the most value when it comes to real-estate investing, and it all stems from the success of his book. He’s done what every other professional wants to do, separated himself from all the other competitors in his field and put himself on the forefront of his prospective customers mind, and that’s what makes writing a book one of the most powerful marketing tools any Internet Marketer can have.

Think of it this way, think of your book as a huge magnet, a magnet that instantly sucks in leads and puts them right in your lap. What’s more, clients will not only buy the book to learn from you, they will trust you enough to be repeat buyers, and that’s where the truly massive profits come into play.

Your book is an ultimate testimonial, of you and your business and as we know testimonials are one of the best marketing strategies on the planet. Just think back to when you brought your latest product, I bet deep down you were swayed to purchase from the testimonials left by others. It creates massive awareness of your skills and gives you a reach no other marketer has. That awareness and credibility can be easily translated into your business to create massive profits.

Now I can imagine what you’re probably thinking right now. “Writing a book seems too much hard work, I don’t know where to start, I need a degree to write a book!”

I’m here to tell you it’s a lot simpler than you think. What if I told you, you could write a “how to” non fiction book in a matter of weeks, even if you didn’t know anything about your chosen niche, or a novel in under a month. Would you believe me? Maybe  – maybe not, but I’m here to tell you it’s entirely possible. When I wrote my first book, I didn’t have any fancy creative writing degree and it took me just under a month to write it.

If you’re a marketer and want to distinguish yourself from the crowd, then writing your book is an absolute must. If you want to learn how to write it in the quickest time possible so you can concentrate on your other marketing efforts, then the Start Your Book Home Study Course is for you. It’s one of the most comprehensive and easy to understand writing courses on the web. It’ll teach you things like: How to pick a topic that customers can’t resist, how to write a chapter in a day, how to know exactly what’s in the book before it’s even written and how to research in the fastest time possible, and believe me when I say that’s just the tip of the iceberg.

So I invite you to join a growing number of marketers who have taken the decision to write their book and put themselves ahead of the pack.

Here’s to your new adventure,

Glen Palmer

This is a guest post written by Glen Palmer, if you would like to be considered for a guest post please contact me.

Filed under: Guest Posts • Product Creation