Why Not Just Be Yourself?

You might be tempted to adopt a style that closely resembles someone else who is/was successful, but problems will arise when you can no longer maintain the persona. No one

by John Thornhill

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Create Value and Money Follows

How many businesses have vanished over the past 50 years? Some of our favorites have ceased to exist because leaders continued to ask the same question about each product: “Does

by John Thornhill

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What Are You Really Selling?

Last time, I shared the importance of recognizing your customers’ needs above your own. Over the years, countless companies have vanished because they failed to recognize the shifting needs in

by John Thornhill