Posted inInternet Marketing
Why Not Just Be Yourself?
You might be tempted to adopt a style that closely resembles someone else who is/was successful, but problems will arise when you can no longer maintain the persona. No one…
Posted inInternet Marketing
Create Value and Money Follows
How many businesses have vanished over the past 50 years? Some of our favorites have ceased to exist because leaders continued to ask the same question about each product: “Does…
Posted inInternet Marketing
What Are You Really Selling?
Last time, I shared the importance of recognizing your customers’ needs above your own. Over the years, countless companies have vanished because they failed to recognize the shifting needs in…