There are lots of ways to market your business. You can try affiliate marketing, digital marketing, or even good old-fashioned print advertising. 
Or you could get really creative and come up with your own unique marketing strategy. Whatever you do, make sure you put some thought into it. A successful marketing campaign can make or break your business.
If you’re not familiar with affiliate marketing, it’s a performance-based marketing strategy in which businesses reward affiliates for each customer brought to the business by the affiliate’s marketing efforts.
Digital marketing, on the other hand, is a broad term that refers to any type of marketing that takes place online. This could include everything from email marketing and social media advertising to content marketing and search engine optimization.
So how can you use both affiliate and digital marketing to boost your business? Here are 7 creative ideas:
1. Create an affiliate program for your online store:
If you have an online store, you can create an affiliate program to incentivize other website owners and bloggers to promote your products. You can offer them a commission on every sale they generate or give them discounts and other rewards for driving traffic to your store.
2. Use digital marketing to promote your affiliate program:
Once you’ve created an affiliate program, use digital marketing tools like email marketing and social media advertising to promote it. You can also create landing pages and other content that makes it easy for potential affiliates to sign up and start promoting your products.
3. Offer exclusive discounts and deals to affiliates:
Incentivize your affiliates by offering them exclusive discounts and deals that they can share with their audiences. This will not only help you boost sales, but it’ll also encourage affiliates to promote your products more often.
4. Collaborate with other businesses in your industry:
One of the best ways to reach new customers is to collaborate with other businesses in your industry. You can do this by partnering with an affiliate who promotes complementary products or by cross-promoting each other’s products and services.
5. Do a joint digital marketing campaign:
Another great way to collaborate with other businesses is to do a joint digital marketing campaign. This could involve creating joint social media posts, running a joint email marketing campaign, or even doing a cross-promotional contest or giveaway.
6. Participate in online marketplaces and directories:
There are lots of online marketplaces and directories that feature businesses in specific industries. By participating in these directories, you’ll be able to reach new customers who are specifically interested in the products and services you offer.
7. Create helpful resources for your industry:
One of the best ways to attract new customers is to create helpful resources for your industry. This could be anything from an informative blog post or white paper to a helpful video tutorial or infographic
In closing:
By using both affiliate and digital marketing, you’ll be able to reach new customers, boost sales, and grow your business. So what are you waiting for? Start implementing these strategies today!
If you wish to learn how to efficiently promote your own products or the products of others, check out one of our mentors John Thornhill’s Ambassador Program and see what he has to offer you to be successful in your online business.
This is a guest post from Henry Matigi if you would like to be considered for a guest post please contact me.
