Email marketing is a great way to grow your business and make sales. Email marketing is quite profitable too. In fact, the Direct Marketing Association states that an average business can expect to earn around $32 for every $1 spent on email marketing. That’s a pretty darn good return on investment.
Before that can happen you need to build a relationship with your subscribers and earn their trust. I’m sure you’ve heard that subscribers must know, like, and trust you before they consider spending money with you.
That’s why it is so important to create engaging emails that start a conversation between you and your target audience. Imagine that you were face-to-face with your subscribers, how would you chat with them?
The best time to start that conversation is on day one, you have to say ‘hello’. This will help build your business and help you learn more about your ideal customers.
Having a conversation with your subscribers helps with email deliverability. These days spam filters stop more and more emails from reaching the inbox. This is especially true if you’re marketing a product or service in your emails (I hope you are).
On top of that there’s the infamous Gmail promotions tab, it’s a marvel that anyone actually sees and reads your emails.
The key to higher deliverability rates right into the main inbox (and past that darn promotions tab) is to get your subscribers to hit reply and email you back. This continues the conversation and highlights to the email providers that you are a trustworthy contact and your email is legitimate and welcome.
This also increases the chances of your future emails landing in the main inbox and not in the spam purgatory. You must persuade your readers to reply to one or more of your messages, encourage subscribers to continue the conversation.
Go on, take a guess as to what your most read email message is? It’s the first one you send to your subscribers, it’s the ‘hello’ after they sign up and confirm their subscription. The most read email is often called the welcome email, it’s where you say hello and thank you.
It’s also where you deliver your lead magnet or opt-in promise. It is important that you deliver what you promised on your opt-in page, that starts to build trust. The fact that your welcome message is the most opened email and the first message your readers see from you, it’s an opportune time to start engaging with your readers. Get to know them and let them get to know you.
Now, if you can get your new subscriber to hit reply and send you an email, your chances of getting the rest of your messages into the main inbox soar. Think this is difficult to accomplish?
No worries, it may be a lot easier than you may think. You should simply ask your readers a question, yup that is all you need to do. Seriously, that’s it. But what question do you ask?
That question depends on many factors including your market, your niche, and what your future emails will cover.
If you’re at a loss, think about what kinds of questions you would ask when you meet someone new? That’s a good place to start.
Sidenote: This is an important point for this to work. You cannot hide behind an email address that doesn’t receive email. Don’t use a no-reply email address or an address that you don’t monitor.
KISS. No, don’t kiss them. Keep it simple (insert some other s word here). Ask your subscriber to hit reply and ask a question about your lead magnet, about your business or about you.
You can also ask them to share a little something about themselves, isn’t that how you would do it face-to-face? It’s best if the question is relevant to your lead magnet and to your forthcoming messages, that helps with continuity of your marketing message.
Here’s an example, if you’re building a list (I hope you are) in the personal finance niche and are teaching them how to save for retirement, you could ask if they have any experience with 401Ks or IRAs. You could ask them to share their level of knowledge of savings or retirement funding.
You could simply ask your new subscriber to email you with their biggest question or concern about personal finance.
You will be delightfully surprised at how much you’ll learn about your new subscribers and future customers from your hello email message. At the same time, this will help your email deliverability and subscriber engagement. Pay attention and use this opportunity to learn from them and foster your connection.
So there you have it, you want to increase your email deliverability, simply say hello. This is one of my secrets, I sincerely hope that it helps you with your email marketing.
This is one of the many things I learned from a coach, someone who is successful in his online business. If you would like to learn more of these secrets or are interested in coaching, check out http://salesandsuccessformula.com
This is a guest post from Allan Martin, if you would like to be considered for a guest post please contact me.