The idea of marketing a home-based business may scare some individuals, merely due to the high costs of advertising and perhaps not knowing where and how.

There are plenty of methods to promote your home business without breaking the bank. Here are a few of them:

1. Get Free Press

Whenever your home business has some type of accomplishment, sponsors a contest or event, try to think in regards to news articles or press releases.

Use any and every fitting opportunity to send a short article to the regional newspaper, discussing your home-based business associated happenings. Make the home-based business article short and concise and if possible use images, since this will draw more eyes towards your business.

2. Utilize Free Classified Ads

There are lots of websites and local classified newspaper which offers complimentary classified advertisements for your home business.

This may take a little time and effort on your part to post the ads, but it does bring results. It’s also a very reliable method to market your home business and a good way to get visibility, especially when you utilize the free online classified ad boards.

In fact, some online ad boards will even help your business go viral!

3. Partner or Link Up with A Similar Home Business

Most businesses will try to avoid their competition but try to look at it from a different perspective. There are other home-based companies that cater to the same type of customers as yours but do not sell the exact same products or services as you do.

Talk to the business owner and see if they may be open to the idea of a cross-promotion. For example, putting a link to your home-based business on their web website and you do the same on yours.

4. The Money is in The List

Don’t forget to build yourself an email list for your home business. Email marketing remains the highest ROI among all marketing channels, like $35-$40 for each $1 you spend.

There are 3 basic criteria for building your email list:

1. Have some decent traffic to your website
2. Have a decent sign-up form or lead magnet on your website
3. Have an email service provider (so you can communicate with your email list)

A lead magnet is simply something of value that you’re giving away in exchange for an email address. The main purpose of growing your email list is to turn your leads into potential customers. It’s not always easy to build a profitable list, but you will see much better results if you focus on the quality of your list rather than the quantity.

A quality list begins with having a good rapport and building up trust with your leads. By providing value to your email list, they’ll soon become your loyal customers who you can reach out to over and over again. Your email list really does become an asset to your home-based business.

There are plenty of methods to promote your home business without having to invest a whole lot of money. The best home business marketing tool and asset you have will be your mind. With just a little creativity and applying some basic techniques and concepts, any home business owner can easily promote their home business without needing a lot of extra cash to do so.

In fact, you can go post a FREE Viral Ad right now when you visit Good luck with your home business promotion and may success be yours.

To Your Success,
Terry Phong

This is a guest post from Terry Phong, if you would like to be considered for a guest post please contact me.

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