What I am about to share with you is the secret that separates the KPIs (key persons of Influence) who make real money and the people who look good but still don’t make the sort of money they are worth.

The key is partnerships. This is where you get to multiply time and rapidly achieve extraordinary results by working with other Key People of Influence.

Consider that someone has already built a relationship with thousands of people who could be your clients. That list is on someone’s hard drive right now.

Someone already has free products they would happily add to your product range just for exposure. Those products are ready to ship in a warehouse right now.

Someone already has a great brand and is looking for worthy products to endorse. They are already more famous than you ever plan to be.

Just as you have worked hard in the last five years to create your pieces of the puzzle, someone else has worked just as hard and is holding onto the missing piece that you need. When the two of you connect up, the money can flow at an alarming rate.

One of the key differences between Key People of Influence and everyone else is that KPIs don’t go out looking for clients, they go looking for partnerships.

Going out to a networking event looking for a client is like trying to get to China on foot. If you want to go to China, you don’t want to go one step at a time, you want to figure out who already flies there in a jet.

KPIs only go networking to find leverage. They are looking for people who have a big database of clients, a channel of distribution, a great brand, an awesome product or some other key aspect of value or leverage.

I often get frustrated when people come up to me at a networking function and try to get me to become a client to step things up as a Key Person of Influence, forget looking for clients and start looking for relationships that can benefit both parties.

Your job is to discover:

• People who have a list of potential clients.
• People who are interested in co-producing something.
• People with products that could be attractive to your contact list.
• People who would make a valuable addition to your team.
• People who could be a beneficial contact for someone you know.

This will yield better results than going around thinking, ‘Can I make a sale right here and now?’


In that respect when I wanted to build my business online I pursued training and partnership with John Thornhill.

You register to attend the webinar and see what I am talking about.


Best, Leo Mattheos

This is a guest post from Leo Mattheos, if you would like to be considered for a guest post please contact me.

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