In this blog post I want to talk about email frequency and how often you should email your subscribers, I also want to share with you a few things I have noticed recently that will hopefully enable you to earn more from your email campaigns. If you have been on my mailing list for any length of time you will notice that I email my subscribers quite often and you might think this would result in you earning less money from your mailing list, well the truth is the opposite has happened.
I have never earned so much from my mailing lists as I have over the last few months and the main reason is because I am not afraid to hit the send button.
Get this! I have actually found that emailing my subscribers more often has resulted in higher open rates and fewer unsubscribes, that is something I would never ever have believed had I not tried it for myself. However, this doesn’t mean that you can just email your subscribers offer after offer day after day, there is a lot more to it than that.
What I am finding is that if I get behind a product launch in a big way I can mail for it multiple times, and by multiple times I mean 10-15 times in a week. It’s also very important that you believe in the product you are promoting as I really think if you believe in something it comes across in your emails. It’s also very important that you try to educate your subscribers about anything you promote, do your best to give them as much information as possible to help them come to a buying decision.
However, be very careful you don’t overdo it, while it’s ok to mail for one product often, I have found if I mail for 4-5 different products in a 7 day period the exact opposite happens, open rates and clicks drop and I ultimately annoy my subscribers, and that’s understandable.
How can you promote something one day, then something else the next, then something else the next and expect your subscribers not to get upset? If you market to your list like this you are simply going to burn them out and that’s what I see a lot of marketers do. They tell you that the product they are promoting is the best thing they have ever seen, only to tell you the next day that the latest product they are promoting is the best thing they have ever seen, and so on.
It’s crazy, but it happens a lot, so make sure you don’t do it, unless you want to kill your list. Select the products you promote carefully and keep this down to 1-3 products per week.
So, let’s get back to frequency of emails, how do you think I get away with emailing my subscribers almost on a daily basis?
Simple, I do my best to provide incredible value. This can be anything from creating an educational video or writing a blog post like this to educating my subscribers about a product I am promoting, or simply offering bonuses when someone buys a product through my affiliate link. It’s not really rocket science is it? Treat your subscribers with the respect they deserve by giving them incredible value and they will reward you by being loyal to you. So many marketers seem to forget that there is a real person opening their emails and that these people have the power to say ‘no more’ by hitting the unsubscribe button.
As always your comments are welcome, how often do you mail your subscribers and what sort of results have you had?
I also want to end this post by saying you will annoy some people no matter what you do, don’t let negative people get to you. I could offer to send all of my subscribers $100 for replying to my email and some would complain, you will come across people who get angry, people who unsubscribe and leave nasty comments and people who are just downright rude because you dared to send them an email, just remember that these people are in a tiny minority. As long as the majority of your subscribers appreciate what you do everything is fine, never let the small minority make you feel nervous about hitting the send button.