Digital marketing is widely regarded as one of the best ways to promote products and services nowadays. As a result, it can also be a very lucrative career path.
However, getting started with digital marketing is what most people struggle with nowadays. It seems interesting until you go online and see all kinds of tutorials and content to go through.
So you have to wonder, how can you get started with digital marketing? Here are some tips to get you started.
Establish an online presence
If you want to become a digital marketer, then you need an online presence. A website that shows your expertise and companies you worked with will only help boost your personal brand.
So that’s something you want to get started with as fast as possible. On top of that, you want to know the latest trends in the industry and even write about them as blog posts if possible.
Browse digital marketing websites
There are some great websites regarding SEO such as MOZ, Distilled, SEOGadget and Search Engine Land. You can also study PPC Hero for PPC info and trends.
We even recommend Social Media Today and Social Media Examiner for any social media news. And if you want general content about digital marketing, then Hubspot is a great option.
Study various digital marketing courses
There are lots of free and also paid digital marketing courses that you can check out and those are incredible. Here are some of the top picks you can check out:
– Optinmonster Digital Marketing Training https://optinmonster.com/university/courses/
– Udemy’s Digital Marketing Courses https://www.udemy.com/topic/digital-marketing/. You can find all kinds of different courses here, based on what you want to cover. And many of these are very affordable for everyone. However, every course is paid, so you have to pick what’s interesting for yourself.
– Simplilearn’s Digital Marketing Specialist Program https://www.simplilearn.com/advanced-digital-marketing-certification-training-course is interesting because it helps you obtain all kinds of information about being a digital marketer and how you can learn new stuff. It’s a paid program, but it comes with a certificate.
– Coursera’s Digital Marketing Specialization https://www.coursera.org/specializations/digital-marketing is a great course for those that want to learn as they go. It will take around 8 months to complete, but it’s an amazing course with a lot of content.
Once you study some courses, you also want to obtain a certification. After all, it’s hard for people to trust a digital marketer that’s not certified.
You can try to find a certification for your local area, or you can get general certifications like the Google AdWords Certification, Google Analytics Certification, HubSpot Content Marketing Certification, Hootsuite Social Media Marketing Certification, Content Marketing Institute Online Certification and many others. Even the Facebook Ad Certification will help.
Aside from all of these, it’s also a good idea to check this system from John Thornhill that will help you get started with digital marketing. It’s an incredible program that will help take your digital marketing approach to the next level. Just consider checking it out right now and you will be impressed with its quality, high standard and attention to detail!
This is a guest post from Kurt Stockhausen, if you would like to be considered for a guest post please contact me.