When it comes to high ticket affiliate marketing, there is a lot of conflicting information out there.
Some marketers say, “Just focus on selling high ticket products, don’t waste time selling low ticket offers.”
That is just like saying “dating is a waste of time, just get married on Day 1.”
Unfortunately, the real world doesn’t work like that.
Typically, before someone is willing to marry you, there is a specific sequence of events that need to take place.
- You ask them for a date. (Low Ticket)
- You kiss them. (Mid Ticket)
- You propose to them. (High Ticket)
Now obviously I am oversimplifying things a little bit but I think you get the point I am trying to drive across to you.
The same principle applies when it comes to high ticket affiliate marketing.
A cold prospect (someone who has never heard of you before) is probably not going to pay you thousands of dollars on Day 1.
It is too big of a risk.
That’s why you need to have low ticket offers that cost anywhere from $1 to $49.
This allows your cold prospect to have a sample of what you offer without taking too much risk.
If they enjoy the experience, now they become warm customers who are more likely to sign up for your high ticket offer.
That’s why it is meaningless to argue about whether a low ticket or high ticket is better.
They are all important and serve their own purpose.
But There Are Marketers Out There Who Just Sell High Ticket Offers!
Yes, you are right.
Just like there are couples out there who decided to get married on Day 1.
It does happen but it is not common.
The same can be said for the affiliate marketing industry.
Most average marketers don’t have the skills to sell a high ticket offer directly.
Developing that level of skill can take a long time.
That’s why it is beneficial for a beginner to have a low ticket offer that can lead to high ticket sales.
Selling a low ticket offer doesn’t require a lot of skills.
You just need to learn how to put the right product in front of the right people.
Maximizing Your Sales and Revenue
The fact is, some of your subscribers will never buy a high ticket offer, for all kinds of reasons.
Maybe they just can’t afford it, maybe they are not ready to make a commitment yet, maybe they don’t trust you enough yet or maybe it is due to their belief system.
However, they will not hesitate to buy low ticket offers that interest them.
Then there are also people who skip all the low ticket offers and just jump straight into the high ticket program.
That’s why you need to have offers at various price points in order to maximize your sales and revenue.
How to Succeed With High Ticket Affiliate Marketing
If you want to succeed with high ticket affiliate marketing, you need to have a solid understanding of the 5 step sales process:
- How to Turn Cold Traffic Into Leads
- How to Turn Leads Into Customers
- How to Get Your Customers to Buy More Immediately
- How to Get Your Customers to Pay You Over and Over Again
- How to Turn Your Customers Into High Ticket Clients
In order to help you with that, I want to give you a free copy of The Iceberg Effect Book, written by Dean Holland, foreword by Russell Brunson.
You just need to cover a small shipping fee.
This is what Russell Brunson said about the book.
“I recommend you read this book thoroughly right away, more than once even.”
This is a guest post from Alan Lim, if you would like to be considered for a guest post please contact me.