This is a topic I have never really covered in detail before but I feel it needs to be said as it’s happening more often.
Also, I don’t consider myself an expert in this field so take what you want from this post, but I do know I have turned down many many JV requests because of this.
There is one critical factor that every successful product has in common. And it makes no difference if you are Mr. Guru or if this is the first product you have created, get this wrong and your product will fail.
Have you guessed what this critical factor is yet?
I’m talking about you sales copy (sales page)
Time and time again I receive JV requests where the product is excellent but the sales copy sucks so bad I could never promote it. Things like outrageous headlines such as “make a million dollars in an hour”, or sales copy like “look at my ten million dollar mansion”, and “check out the Ferrari I just bought, I will be driving it to my yacht next week before I sail to the Caribbean”.
It’s strange how in some cases the sellers of these type of products claim to be worth all this money but can’t afford to hire a proofreader to spell check their salespage and their eBook cover was created with some two dollar software. Plus how come the Ferrari is still in the showroom? And hey, wasn’t that mansion on Cribs last week??? I’m sure it belongs to Puff Daddy…
I’m sure you get the picture.
So you need to understand something here, you really could have the next million dollar product but if your sales page makes outrageous claims or is poor you may never make a hundred bucks. This is how important this is.
So first of all I would advise you never make outrageous income claims or stick silly pictures of fancy houses or yachts on your sales pages, just be yourself.
Seriously, a ‘make $50 a day’ product appeals more to me than ‘make a million by the end of the week’. This is because it’s more realistic, and I bet the $50 a day product would outsell the million dollar eBook a hundred to one and I’ll tell you why. Because I know a lot of people would like to learn how to make $50 a day and it sounds achievable. But they know they will never earn a million by the end of the week.
Listen, people are not dumb so don’t talk to them like they are. Make outrageous claims and you may as well shut down your sales page. And even if you do make a sale once your customer finds out your claims were rubbish you will simply have another refund request to deal with.
And another thing I want to cover is please get some professional graphics created if you are serious about this business. People really really do judge an eBook by it’s cover and the price you pay for a professional service will be covered ten fold once the sales start to come in. But I’m just getting started here, there is so much more to writing good sales copy and I have to keep stressing how important good sales copy is.
But what if I can’t write good copy John?
Well you have two options here:
Option one is to pay for good copy to be written for you. But getting copy written for you can be very expensive.
In fact I once paid $2000 for a sales page re-write. Yes, $2000 just to get a sales page re-written. I had already done the hard work but I had a moment of madness and paid the money, and I still had to get more graphics created myself. I have also paid upwards of $500 just for email copy to be written.
But even though I spent all this money in most instances my conversions actually never really increased. And do you want to know why?
Because nobody knows my products as well as I do. Sure, I could probably find a top copywriter and pay $30,000 and possibly double my conversions. But as I’m not 100% sure of the results the risks would be too high.
And in fact my best selling products are all from copy I wrote myself. Now like I said I don’t consider myself to be an expert copywriter but the fact I’m making sales means I must be doing something right. And sure, some people will tell me that I am leaving a fortune on the table but I’m not going to pay 30k to find out.
So this brings me onto your second option, learning to write copy. I actually feel this is one of the most crucial skills you can learn online, if you can learn to sell you can sell anything.
So how can you learn to write and produce good copy at a price that wont break the bank?
Well allow me to introduce Randy Smith.
Randy is a born salesman and has done some copywriting for some of the most respected online marketers. Some of his results have been truly amazing, and that’s from writing copy for other peoples products.
And because of this I have been pestering him for months telling him to write an eBook explaining how to create a successful sales page. I mean most of us simply can’t or wont pay thousands of dollars for our sales copy. Especially when we are just starting out.
So because of me pestering Randy he has finally written an eBook that will show you how to write successful sales copy. The eBook is called Salesletter ABC and it walks you through the process of creating a sales page in 10 easy to follow stages. In fact you even get a sales page template to work from. This is what makes this product so unique, step one, do this. Step two, do this. And at the end you have a salespage that you can be proud of.
Now I have had full access to Randy’s product and let me tell you if you can’t write a successful sales page after reading this eBook you will need to go down the hiring route. But let me assure you this wont happen as I know this eBook can teach anyone to write a successful sales page.
You must understand that if you are just starting out you need to get the fundamentals of writing sales copy right, and Salesletter ABC goes above and beyond that.
So you now have 3 choices.
1, Hire a professional copywriter for thousands of dollars.
2, Write your copy yourself without knowing the basic fundamentals and risk losing a ton of sales and potential JV partnerships.
3, Buy Randy’s eBook and learn how to write successful copy.
Let me tell you now option 3 will put the most money in your pocket. If this eBook can increase your conversions by even 0.1% it will pay for itself ten times over.
So check out SalesLetter ABC by visiting the link below.
Feel free to share your comments.