As an entrepreneur or business owner in the digital age, leveraging the vast array of online tools at your disposal is non-negotiable, especially when it comes to promoting local sales. One such powerful tool is Google My Business (GMB). This feature-rich platform by Google allows businesses to manage their online presence, gain visibility, and engage with customers. Let’s take a detailed step-by-step journey to implement GMB effectively and boost your local sales. 
Step 1: Creating Your GMB Listing
Creating a GMB listing is your first step towards an enhanced local presence. Visit the Google My Business page and sign up. You will need to input accurate and detailed information about your business such as name, location, contact details, business category, hours of operation, and website link. Remember, the more information you provide, the more convenient it is for potential customers to reach out to you.
Step 2: Verifying Your Business
Verification is an essential step to ensure the legitimacy of your business. Google provides several methods for verification, including postcards, phone calls, or instant verification via Google Search Console for certain businesses.
Step 3: Optimising Your GMB Listing
After verification, it’s time to optimise your listing. Write a captivating and concise business description, ensuring you utilise relevant keywords naturally. This helps to improve your visibility on Google search and maps. Adding high-quality photos of your storefront, products, or team can also make your business more appealing to potential customers.
Step 4: Encouraging Customer Reviews
Online reviews are digital word-of-mouth. They not only enhance credibility but also influence your ranking on Google search. Encourage your customers to write reviews about their experience. Responsiveness to both positive and negative reviews reflects good customer service and could help attract more customers.
Step 5: Regular Updates with GMB Posts
GMB Posts is a feature that allows businesses to share updates, offers, and events. Regular posting keeps your customers informed, engaged, and adds a fresh element to your listing.
Step 6: Engage with the Q&A feature
Customers or prospects can ask questions directly on your GMB listing. Promptly addressing these questions can provide additional information about your business and show your responsiveness.
Step 7: Analyse Performance with GMB Insights
GMB Insights provide vital statistics about your listing’s performance, helping you understand how customers interact with it. Regularly reviewing these insights can guide you to make beneficial changes to your marketing strategy.
In conclusion, Google My Business is a potent tool that, when implemented correctly, can significantly boost local sales. Yet, digital marketing extends beyond just GMB.
For those new to digital marketing, there’s an alternative worth exploring – a ‘done for you’ business model. This model offers pre-structured businesses that require less hands-on work, providing an easier route into entrepreneurship. They’ve done the heavy lifting, allowing you to learn the ropes of online business while saving time and effort.
For more information about ‘done for you’ businesses, please click this link to explore further. Combining the power of GMB as well as a ‘done for you’ system could be the synergy you need to drive your online business success. Discover today how these strategies can work for your advantage.
This is a guest post from Rowan Hemingway if you would like to be considered for a guest post please contact me
