If you are anything like me you will be hosting most of your websites on WordPress, and if you are there’s something you need to be aware of.

The next big Google slap is coming.

Basically, if your website loads slow Google will kick you further down the search rankings.

Now it doesn’t take an SEO expert (which I’m not) to know this isn’t good news. However, it’s not only about Google. If your site loads too slow you will lose visitors who become impatient.

It’s also been proven many many times that people abandon slow loading sites. I’ve done it many times and I bet you have as well. In fact, according to Kissmetrics, if your site takes 3+ seconds to load you lose 50%+ of traffic & at 20+ seconds you lose 95%+ of traffic… that’s a serious problem.

“But John, my site loads fine”

It probably does, but as your site will be a cached version stored on your computer it will always load faster.

Go to Amazon and look how quickly their site loads. It actually loads in just one second, that’s because they know that if it takes any longer it will cost them billions per year. Now we may not be as big as Amazon, but this issue is just as important to us as it is to them.

If you really want to test your website use Google’s insights tool. It will tell you all you need to know. (make sure you come back)


It will also tell you some stuff you probably don’t understand, I know I didn’t get most of it. I just knew it wasn’t good news and I had to fix it, and I did fix it with this awesome tool called WP Optimiser.

WP Optimiser is so easy to use. If you can install a plugin then you are already over qualified to use this.

WP Optimiser is a combination of quick fixes & diagnostics that help you fix your site speed issues – more importantly it covers the 6 biggest site speed issues – at best the competitors cover just 2 factors & charge more.

Here’s the site speed issues WP optimiser helps you solve …

Problem #1 – Hosting – Poor Global Connectivity Slows Down Your Site

FIXED – WP Optimiser diagnoses hosting connectivity issues in real time

Problem #2 – Server – Poor Config & Inadequate Hosting Plans Cause Issues

FIXED – WP Optimiser diagnoses server config issues in real time

Problem #3 – Plugins & Themes – Cause Load Speed Issues

FIXED – WP Optimiser tests theme & plugin load speed in real time

Problem #4 – Un-Optimized GFX – kill load speed & eat bandwidth

FIXED – WP Optimiser does lossless auto optimisation of site graphics

Problem #5 – Bloated Databases – Thrash Your Server’s Processor

FIXED – WP Optimiser does an advanced junk clean-up

Problem #6 – Long Pages – kill load speed and eat more server resources

FIXED – WP Optimiser allows users to enable lazy load on any page they wish.

Plus! 95% of products don’t optimise your site graphics (one of the most important jobs) & the ones that do charge $100’s, WP Optimiser does this at no extra cost. This is the sort of results WP Optimiser can produce.

This is something we all need to be doing, and I don’t think there’s a better tool out there. It only took me 5 minutes to install and set up and dramatically speed up this blog. This is something every WordPress user needs to be using.

So check out WP Optimiser, and speed all of your sites up while avoiding the next big Google slap.

Click Here to See How Much WP Optimiser Can Speed up Your Website





    5 replies to "Here’s How to Avoid The Next Big Google Slap"

    • Lynn Baillie

      John, as always … thanks for the heads up on how to prepare and avoid the next onslaught from Google. I appreciate you sharing the benefits of the Optimiser plugin. I’ll go check it out and no doubt add it to my own website soon.

    • Leo Tat

      I remember I used a free plugin to test the speed of my other plugins. Plugins makes these php calls that slows down the site, so if I find that a plugin slows down the site significantly and that plugin is not essential, I just deactivate and delete them. The speed test plugin is not being updated anymore, so its good to see WP Optimiser has this feature.

      One other thing I notice slows down a page is the use of Gravatars. So I just turn them off in the dashboard settings.

    • Donna Merrill

      Hey John,

      It great to be reading your post again. It’s always the best efforts you have put into your content, that’s why it will help many out there looking to learn.

      By the way, Thanks for the great read John.

      ~ Donna

    • Amedeo Vallati

      Hi John,

      Nice Blog. I really Like You Post. Thanks For Sharing this post.

    • Marc Deschamps

      I have been through too many Google slaps … I am still on the ground trying to recover. Kidding aside, they are not fun to live and manage. The tips in your post are much valuable … thanks!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.