Last night I want to see a band called Madness in concert with a few friends, if you’re lucky enough to be under 40 or from outside the UK you may be wondering who they are. They are a Ska band that date back to the late 70s and I’ve seen them about 10 times as they always put on a great show. (I’m showing my age now)
So we’re drinking round Newcastle before the gig as you do and it comes to my turn to get the drinks. I always seem to get the busy bar when it’s my turn, so I wrestle my way through the crowd to order the drinks. One of the drinks I order is a Malibu and Lemonade, not for me I must stress as I’m a Guinness man myself. Anyway, the lady behind the bar proceeds to give me something called ‘Harry’s coconut mix’ and I say “that’s not Malibu” to which the reply was “It’s just the same.”
Err, no it’s not, what you really should be saying is “we buy this cheap crap and charge you premium prices as we make more profit from it.”
This sort of business mentality drives me crazy. This is a busy City bar that makes thousands per day that would rather save about $10 on a bottle of spirits that they charge about $5 per shot for. Talk about being cheap and leaving the customer feeling ripped off.
And this is something you need to think about with your business, if you sell products or services online make sure you never leave a customer feeling ripped off because if you do they are probably going to refund, or worse still write about it on Social Media.
Ask yourself, if you bought your own product as a customer would you be absolutely thrilled with your purchase? If you have to even think about the answer for one second you’re not providing enough value.
I have always strived to provide the best value possible and a lot of people tell me I charge waaaaaay too little for my products, but that’s okay because if people are telling me that then I know I’m providing great value. Not looking for cheap ‘Harrys coconut mix’ shortcuts to make more money.
And it’s no different with the latest offering I’ve created with Dan and Sue Worthington.
For about the same price as a Harry’s coconut mix and Lemonade you can grab a great little plugin that can help you build a list and drive traffic virally on autopilot for just a few minutes work.
If this plugin were a drink it would be premium rate Malibu that Harry would be proud to call his own.
Click Here to check it out and let me know what you think.
For the record Madness were excellent as always, they always give great value and never leave the customer feeling ripped off, I guess that’s why it was a sell out