When I created WSO Domination the plan was to make this a $497 coaching program and sell it via a live webinar and after spending 2 months creating the content I knew I could sell this for $497 as I know it’s some of the best training material I’ve ever created.
However, I had a change of plan and decided to offer this at $29.99 and offer a product called the WSO Development program as an upsell. This complimentary upsell is a monthly training program that costs only $7.95 per month, it is aimed at people who want to take their WSO training to the next level. You get a chance to join the WSO Development Program when you invest in WSO Domination. The WSO Development program includes:-
- Personal Training Where I Will Show You How To Develop Your Skills and Fast Track Your Success
- Additional Live Interactive Group Training Where we Can All Share Ideas, Tips, ETC
- Access to The WSO Development Members Only Forum
- Interviews With Successful Warriors Revealing The Secrets to Their Success
- Personal Support Including Telephone Support if Needed
- Behind The Scenes Case Studies of Every Single WSO I Launch in The Future
- A WSO Review and Promotion Service For YOUR Product
As I wanted as many people as possible to see the WSO Development Program I decided to price WSO Domination at $29.99 in the hope it would bring in a ton of sales.
Then just 12 hours before launch I posted this question on my Facebook wall asking what people thought the price of WSO Domination would be.
This was a crazy thing to do as a lot of people guessed low, way lower than $29.99. I knew I was in trouble and as a result I decided to offer WSO Domination at the completely crazy price of only $9.99 for the first 7 days. Now I may be a little crazy but I also knew that this would result in more sales of my front-end offer and in turn this means more people get to see the WSO Development Program upsell.
This means everyone wins, the customer gets WSO Domination at the best price ever of $9.99, I can offer my WSO Development Program to as many people as possible and generate a ton of recurring billing sales and the WSO Development Program becomes a thriving community. Because of the low price point I also have fewer refund requests (I’ve only had 1 so far) as the customer knows they have received incredible value.
So far almost 1000 people have invested in WSO Domination in the first 72 hours and over 35% have invested in the WSO Development Program resulting in hundreds of recurring billing sales so far, as this is where the long term income will come from I believe I have made the right decision with the initial $9.99 price point.
If I hadn’t posted that question on Facebook I would have priced WSO Domination at $29.99 from the start and I know this would have resulted in fewer front-end sales, so this week I have learned 3 valuable lessons that I want to pass on to you.
First of all what do you want to achieve long term from your product? My long term goal for WSO Domination is tons of recurring billing sales and a thriving community in the WSO Development members area. I know by making the price point $9.99 for the front-end offer this will be achieved.
Secondly, listen to your customers, Facebook friends and subscribers. They will tell you what they want from you and also help you price your products.
Thirdly, I want you to check out WSO Domination before the price increases, I strongly believe this is the best product I have ever created and you will be blown away when you see what’s inside the members area, you will also get the chance to work with me on a personal level for only $7.95 per month via the WSO Development program should you invest in the complimentary upsell.