I’ve been running a few Warrior Special Offers (WSO’s) lately and let me tell you that if this is something you are not doing you need to start, as I have quite frankly been shocked by the results.
I mean just take a look at the latest WSO I have running.
This is a $5 product that’s making all this money, who would have thought it?
After running a few WSO’s there are a few things I have noticed and a few things you must do if you want to make your WSO a success.
First of all your WSO must be outstanding value. My last WSO was 12 months worth of training for only $5, the usual price was 12 monthly payments of $47. You’d think I was crazy to do this but I’ve made more from the $5 offer than the $47pm offer. So make sure you provide outstanding value with anything you put together. I have also found $5 to be the magic price point so if you can come up with a $5 offer with an upsell (more on upsells later) you are onto a winner. Great WSO’s are usually:-
- Heavily discounted products. (Look at your existing products)
- New methods or secrets.
- Easy to follow guides.
- Action plans. (Step by step)
- Services such as copywriting or traffic generation.
- Software, plugins, automation tools, etc.
- Simple $5 reports. (Anyone can do this)
Basically if you can come up with something that will help others then it can be turned into a successful WSO.
Affiliate your WSO. To make your WSO truly successful requires the efforts of others. While you will make sales from the Warrior Forum traffic the key is to get affiliates on board so make sure your WSO has an affiliate program. Also make sure you create an effective affiliates page. You can see one of mine for ideas here. Your affiliate program can be an in house program or even ClickBank, there is also WSO Pro which is a highly popular tool that integrates with the Warrior Forum and it is very very effective, it also uses PayPal and pays affiliates instantly so it makes promoting products attractive for affiliates as they know they will be paid right away.
One thing I am still not too sure of is the fact WSO Pro uses a split payment system, meaning that PayPal payments are split between the affiliate and vendor, so in effect you can receive a payment for someone else’s product. I am yet to be convinced this is a safe thing to do with PayPal so for now I’ve been using my own in house program and ClickBank, however WSO Pro is so attractive I may consider it with a future WSO.
Sidenote! I’d be interested to hear your thoughts on Split Pay and if it’s ever caused you any problems so if you have anything to add to this please leave a comment.
Have an upsell. If you have a low priced frontend offer most of the money will be made on the backend, with my latest WSO I offer a $97 and then a $67 product after the initial purchase. Also having an upsell attracts more affiliates as they know there is the potential to earn more than just the frontend sale. BTW, you must reward affiliates for any upsells you sell after the initial offer.
Upsells can be enhanced versions of your frontend offer, a collection of existing products, a monthly membership service (affiliates love recurring commissions) or even resale/PLR rights to the frontend product.
Make sure you build a list from your WSO as this is the ultimate buyers list. WSO buyers are generally people who want to succeed and are willing to pay to do so. If you can build a list of Warrior Forum buyers then you are building a list that can go on to reward you well into the future. One piece of advice here, if you are forcing people to opt-in to receive their purchase, say so on your sales page. I personally never force my customers to opt-in. I let them choose to register for updates and most do.
If I can leave you with any advice it is this. WSO’s are a fantastic way to make money and if it’s something you aren’t doing, I’d advise you to start now. I have many more WSO’s planned, and I’m also working on a ‘How to Succeed With WSO’s’ product, more on this at a later date.
As always please share your comments and experiences.