YouTube TrafficYouTube is a great place to build relationships and create space for users to converse and share ideas about content posted. Here are some great tips to enhance your marketing efforts with YouTube that will contribute to your online success:

1. Begin with Great Content

Like any other content, YouTube videos must be engaging and compelling enough to prompt discussions and social sharing. Great content brings users to your channel and videos. Content that is refreshing, funny, thought provoking, entertaining, useful and even bizzare can cause a viral effect and bring about a marked increase in website awareness and product sales.

2. Make Your Video Findable

Your videos should be findable both within and outside of YouTube. Since Google owns YouTube, videos often appear on the first page of search engines. This is a proven method to out rank your competitors. make sure your keyword is in your title and your description as keyword rich as possible.

3.Brand Your YouTube Channel

Turn your channel into a destination of choice. By creating a custom background with colors to match your branding and creating a playlist of your most popular videos, you will appear more professional.

4.Engage your Viewers and Commentors

Don’t simply post and forget about your video. Make a commitment to reply to viewers who leave comments and further pique their interest by stimulating discussion about the topic. Simply interacting with viewers in this manner encourages them to click on your link and lead to an increase in sales.

5. Plan Ahead

Know what your marketing goals are and gently lead your viewers to see the benefits of your product or services. Be ready to answer any questions and be helpful in your comments.

6. Analyse the Data

How many likes did your video garner? What about Thumbs up or thumbs down. You can gauge what is popular and trending by looking at these data. Again, initiate discussion and make improvements to future videos you upload.

7. Cross Promote on Facebook and Twitter

Post and tweet about your video on Facebook and twitter. This would encourage even more interaction among these incredibly popular social spaces.

Being a savvy YouTube Marketer has big benefits for your online business. If you are new to video marketing or just want to know how to maximise your efforts in YouTube Marketing, these TUBE TUTORIALS are the perfect resource!

This is a guest post written by Carolyn Soh, if you would like to be considered for a guest post please contact me.


    3 replies to "7 Tips That Will Explode Your YouTube Traffic"

    • Ted

      Hi John,
      Great tips here! Google loves videos at the moment and sometimes ranks videos just a few minutes after posting, I’ve actually had this happen to me. More and more videos are appearing on the first page of Google these days.

      Tip #7 – about cross promotion, this is spot on. You can give your video the best chance of going viral by cross-promoting.

      Thanks for the great tips!

      Ted

    • Roger Weavers

      Hey John & Carol,

      Great post. I am considering doing some video marketing for some of my sites and I found this very helpful. Have you any tips for actually creating content for videos?

      Thanks
      Roger

      • igor Griffiths

        Well John and Roger, these are all great tips. As for creating content for videos, one of the best tips I received is the following.

        Work out what the point of your video is, create a script or bullet points of elements you want to talk about to emphasize this point, create a list of sites or images you will need for the final video

        Record your audio separately using audacity, do not use any of the Techsmith products, ie Camtasia, as they produce low quality audio. Edit this audio until it sounds great then create the video to suit your audio, using screen capturing or other video editing software. I use Camtasia for screen capture and Vegas Platinum for final video editing. Import the audio and tweak the video to suit the audio.

        Hope this helps to get you started.

        igor

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