In today’s world, the internet is used for each and every activity. The simplest tasks are performed through the internet. These include shopping for groceries, ordering the trendiest dress, designing an e-invitation, communicating with people across the globe, reading about psychological and sociological theories, understanding the planet, getting the latest news, and even money transactions.
Let’s talk numbers. As per a research conducted in the year 2018, approximately four billion people are using the internet.
What does this tell you? Opportunity and success are knocking on your door. Marketers get the opportunity to sell their products to the millions of people who are using multiple platforms like social media channels, forums, Q&A sites, and more.
Gone are those days when marketers had to go door-to-door. The concept still lives to see the day, but the smartest move is to indulge in ‘internet marketing’.
Here’s an elaborate post that talks about Internet Marketing and why the aspiring marketers should opt for a coach. Now, this is not just any other post that focuses on certain aspects. This is a complete guide for novices and marketers who want the business to flourish and reach new heights.
Defining Internet Marketing
Internet marketing has many names – digital marketing, web marketing, online marketing, and e-marketing. All these are terms that describe the range of marketing activities to endorse the business’s services and products.
Since internet marketing is a broad term, there are many strategies that one can use. These include PPC (pay-per-click), social media marketing, marketing of content, and SEO (search engine optimization).
There was a time when a TV commercial or a hoarding on the road was the only way to reach out to people. In today’s fast-paced world, everyone checks their phone first thing in the morning. This is how they get all the information – the weather, the best route to reach office swiftly, the best Italian restaurants near them, and even the newest car in the market.
Considering the planet is in danger, people are going paperless. They are sending e-invitations and even newspapers have started to post the latest news online. Internet marketing is the most sure-shot way of reaching prospective customers/clients.
Reaching the target audience is not a cakewalk as you would need to use effective internet marketing strategies. Before we understand the strategies and tools that internet marketers use, let us take a quick look at the traditional form of marketing v/s internet marketing.
Traditional Marketing V/s Internet Marketing – Who wins the battle?
“Websites promote you 24/7: No employee will do that.”
Traditional marketing was more about pushing the services and products on the clients/customers. Also, for the ones marketing the product and services, it was not the cheapest model. One would invest in big hoardings, ad commercials, and radio announcements. Salesmen and saleswomen would go door-to-door to sell the products and services.
The whole process was time-consuming and a lot of money went into marketing the products and services.
The traditional form of marketing also includes cold calling. Employees from the BPO sector would call time and again in the middle of the day. The trouble with cold calling is that the other party may not be interested in your services. Also, it can be irksome when one calls during work hours or leisure hours.
In internet marketing, you are not entering the personal space of prospective clients/customers. In traditional marketing, it was a one-way communication where the wants, needs and aspirations of the prospective clients are not heard.
In traditional marketing, the marketer is not putting any effort to educate the target audience. For example, the marketer is selling a waist-trainer via radio ads and newspapers. How much information could a small advertisement in the paper give? The radio ads last for less than a minute and do not educate the buyers.
This way, you are just forcing the product on customers. Are you giving them relevant information? Do you NEED their product? While traditional forms of marketing such as TV commercials entice the customers, but they are not educating the masses.
Your favorite celebrity is endorsing a phone through a television commercial, but the audience wants to know more. They would see the celebrity on-screen, but that will not be the basis for their final decision. The audience will go and check the features of the phone online. They would compare the phone features with other models in the market.
That’s precisely why internet marketing is important.
- The communication is two-way and interactional.
- The target audience/prospective customers are searching for YOU through the search engine and social media channels.
- The marketers ensure they are adding value and educating the prospective buyers.
The bottom line is that traditional marketing DOES not work in the practical world. Selling is not the trend any longer! To be precise, selling through cold-calling and door-to-door marketing is invasive and interruptive. Your target audience may not like the intrusion and the bombarding of calls.
Now let us move to the next section which talks about the ways to be a successful internet marketer. Many successful marketers have opted for a coach to build the skill and reach new heights. While a complete guide is helpful for the budding marketers, but a coach will show you the correct path. Internet marketing trends keep changing and that’s precisely why a coach enters the scene and educates you about the latest changes.
You are fully aware that internet marketing is an efficient and non-intrusive way of reaching out to people. Let’s move forward with the types of internet marketing and how aspiring marketers can take their first step towards success.
Types of Internet Marketing You Must Know Of
As a novice, you should be aware of the types of internet marketing. We mentioned it before that internet marketing is a broad term and it is a form of umbrella under which there are many forms of marketing. Keep reading to know more about these types.
- Influencer Marketing
- Social Media Marketing
- Affiliate Marketing
- Content Marketing
- Email Marketing
- Paid advertising
- Influencer Marketing
As a marketer, your job is to identify the influencers in a particular niche. For example, there are fashion and lifestyle influencers who promote upcoming and popular brands both. Your strategy is to identify the best influencers who have a strong following. These can be YouTubers, influencers on Instagram or even someone with a website/blog.
You have a trendy clothing line, but nobody is heading to your website to buy these clothes. It is possible that the clothes are of top-quality and is supremely trendy, but it is not reaching the target audience. Just building a website is not enough. Hiring an influencer and putting them on the job of endorsing the clothes will help.
This way they are using YOUR clothes to portray it to their followers. The followers would want to know what the influencer is wearing. When you pay an influencer, they will promote your brand on their page or YouTube channel. It will be done creatively and will reach the target audience.
These influencers should have a style and attitude that is in sync with YOUR BRAND’s identity. They should also have a voice of their own and it should be heard. A marketer would keep a close watch. It would be right to compare the marketer with an eagle. The eagle keeps a close eye on the latest marketing strategies being used by the competitors. They also know which influencer is trending on social media and YouTube.
- Social Media Marketing
These days brands have an online presence. Just having a store at a fancy mall is not enough. Let us say you chose a fancy mall, but there are 50 other outlets that sell the same products. How are you different? Your product might be of top-quality but your marketing strategy is not in top-order.
For this purpose, you need social media marketing. The most prominent social media platforms are Twitter, Instagram, Facebook, Pinterest, and LinkedIn.
Now social media marketing may seem like a simple task, but it requires a lot of planning and creativity. While it is recommended to enroll in a quick course or have a coach, we will still give you an insight on what you CAN do.
As a wise marketer, you must know your audience. Try not to force the product. Invest in good content which is informational and engaging. It should educate the prospective buyer about why they should buy a particular product. Social media marketing includes media sharing, being in constant touch with the target audience through social media channels and even posting blog comments. Social media is an excellent platform where you can stay in constant touch with your audience and KNOW what they want.
A good way to foster confidence is to reply to your audience. Interaction is necessary! Anybody can get in touch with you and get quick answers to their queries.
- Affiliate Marketing
There are a number of sites who are paying other site owners for the upcoming traffic. This has become a popular practice today. Affiliate marketers are referring products from a particular website so that the readers click the link and buy it. These marketers get a commission from the e-Commerce site.
This way, internet marketers are able to earn good money. All they have to do is promote products from a particular site. Amazon’s affiliate marketing has become quite famous and marketers are doing well in this field.
Having a guru or a coach by your side will help you to understand the sure-shot way of being successful in affiliate marketing.
- Content Marketing
Content marketing is quite effective in getting more business. The marketers put in constant efforts to create content, distribute it and promote in a way that the business flourishes. It could be in the form of blog posts, Ebooks, podcasts, Webinars , case studies, infographics, and more.
- Webinar is basically an online event. It allows the marketers to send and receive information (real-time). This is best-used for holding an interactive session. One can discuss the information in real-time and even send information to different sets of people. As for Webinar content, you can have Q&A webinars, interview form of webinars, panel discussions, presentations, and more.
- eBooks are selling like hot pancakes online. Instead of buying hard cover books, readers invest in eBooks. Please understand that as a business owner, you are in a battlefield. How does an eBook help your business? If you ask us, it will help in building trust. How? When you write an eBook on a particular topic, readers would know that you care about this topic and have done a considerable amount of research. When a business believes in what they are selling, they grab the attention of prospective buyers. You can use BuzzSumo to search for trending topics. This will give you an idea what the target audience is searching for. The prospective buyers and readers want more detailed content! eBooks and longer blog post generate more leads and sales.
- Case studies are relevant. They contain facts and relevant data. Take the example of the viral video of Cleveland Clinic. This was posted on YouTube. Did you know that it was just meant for the staff in the clinic? https://www.youtube.com/watch?v=cDDWvj_q-o8
It is an extremely powerful video that evokes the question in your mind – What if you were in someone else’s shoes? Would you treat them in a different manner?
Case studies are important because a company would be able to identify a particular situation, recommend possible solutions and implement the right actions.
- Email Marketing
Email marketing is a good marketing tactic. You cannot knock on every door, but you can send emails to thousands of people each day. That’s what email marketing is all about.
The process includes sending promotional mails to prospective buyers. Did you register on a website or fill up the subscribe form? If yes, then that is a way to get your email contact. That is how businesses reach you via email.
The campaign will include a bait or a lead magnet that makes the readers curious. It will have a discount coupon or something that is appealing to the human eye. Many brands are using this strategy to get more buyers on their website. There are clothing sites, furniture sites and even online grocery stores that use this form of marketing.
It all starts with ‘Sign up and get $5 or 10% discount on your first purchase’. The prospective buyers get tempted and type their email address immediately. Email marketing is efficient when it is done correctly.
Most people would wake up in the morning and check their email. That’s where your email should be! In your target audience’s email inbox. Chances are that they will click the link and buy your product or service.
Optimizing the existing content and websites is important. As soon as a person wakes up in the morning, they type certain keywords to find quick information. They use search engines such as Google or Bing. When you type popular keywords, certain results are shown on the first page of Google. This means that the marketer has put extra efforts to become visible online.
It helps in enhancing the search engine rankings. Now this is important to get more visitors on your website. As a marketer, your job is to ensure that the website should be on the first page of Google. Better still, you should aim to be on top of the page.
If someone types, ‘best outdoor grilling machine 2020’ then your job is to ensure that YOUR website appears on the first page. This is how the target audience will be able to recognize your website and your brand.
Marketers work on both ON-PAGE and Off-Page SEO.
When it comes to On-Page SEO, the marketers ensure that certain popular key phrases are there within the content. On-page SEO also includes increasing the speed of your website, having a mobile-friendly design, structuring the content efficiently with title tags, and adding internal links that take the reader to other pages of your website.
They say ‘content is king’. Now that holds true because the readers are looking forward to see original and fresh content.
On the other hand, Off-page SEO, is all about back links. Any activity that is happening outside the ambit of your website is considered as off-page SEO. You could post content on guest blogs, comment on forums, and even post on Q&A sites.
An efficient coach would tell you to not be a COLD-CALLER. One should drop the cold-calling attitude as it could be damaging for your business and website. The marketers who are asking readers to come and visit their site openly on Q&A sites or guest blogs get banned.
As an internet marketer, you would need to develop effective SEO strategies to enhance visibility.
- Paid advertising
Paid advertising is more commonly known as PPC or pay-per-click. If you want your business to reach out to the masses, you can pay a certain amount to social media platforms such as Instagram and Facebook.
But, PPC is more than just paying a sum for every click. It has three types – cost-per-mille or cost-per-thousand-impressions. The second is cost-per-view and the third one is cost-per-action.
As a marketer, the best platform to use for PPC are Google and Facebook. Let us take the example of Facebook. Facebook would ask you certain questions such as defining the audience, their interests, behavior, demographics, and more. Once you give them a quick brief, they will filter out the users.
The target audience will be able to see your advertisement. The whole process is basically reaching out to the customers through Facebook ads.
Is Internet Marketing a Good Career Option?
You landed here for a reason. It is to understand the black and white and greys of internet marketing. If you are still thinking whether it is a good career option, then you can be sure that the industry is going to flourish in the coming years!
However, as an aspiring internet marketer, you must work hard and even choose a good coach. Before we tell you about the benefits of hiring an internet marketing mentor or coach, understand whether this field is lucrative or not.
Firstly, digital marketing or internet marketing is a skill that is much-desired by IT companies and even brands. Even the top brands such as Steve Madden and Aldo have hired skilled internet marketers to reach out to the target audience. Even big brands need an endorsement and they have understood that JUST relying on TV commercials is not going to be enough.
If you have a specialization such as SEM and SEO, then you have more chances of getting an excellent package in a company. That’s not all! You can freelance for top brands and help them to become visible online. You can work solo, have your own team, and start your own digital marketing firm. The sky is the limit!
Even companies like Google are on the look-out for skilled and talented professionals. They want marketers who possess the required skills.
As an internet marketer, you will be able to earn more than your friends/peers. Better still, you can make a living and buy the car you desire. For most people, working independently means no assurance of payments. The good news is that an internet marketer does not have to wait for their salary for an entire month. You can earn as much as you want! You can work with as many people as you want!
The biggest benefit is that you choose your work hours and have to work only a few hours. Think about all the employees who are able to meet their families once in a few months. For the family men and women, they are able to see their kids for 15 minutes in a day. They have become slaves of companies who are making them work supremely hard but are paying too little.
Even students are able to work as internet marketers. They are able to make good money! Do you have to ask for your fee from mother and father? If you say YES to a career in internet marketing, you do not have to ask for pocket money ever again.
You can work for a company, work with different people and brands each day and even be a BOSS. This shall only happen when you have the knowledge and skills. If you want to make money from home, then this is an excellent career choice. Some individuals are not cut out for working under a boss. You could be the boss! Have your own work hours and decide the income. How do you gain all of that?
Are you ready to work hard to reap the benefits? Are you willing to put your blood and sweat to be an INTERNET MARKETING guru?
The first step is to make up your mind that this is what you want. The earning potential is HUGE and the chances of being successful are high. You could become a skillful and seasoned marketer and sell your own book on internet marketing. You can become an instructor yourself. Dream big!
But, the logical step is to have a coach who can guide you and teach you everything about internet marketing.
The Benefits of Hiring an Internet Marketing Mentor or Coach
So, we all go to school and get a basic education. There is a teacher for every subject. These teachers have a specialization in a particular subject. As you grow up, you head to a university. You no longer have to study the same subjects. Students have the option of choosing the subject they want to study. Even in the university, there are different lecturers for different subjects.
It is because of these teachers that you are able to perform efficiently in exams. Having a coach or mentor is important! Whether it is singing, dancing or cooking, we all have a coach standing right behind us. The benefits of having an internet marketing coach are the following:
- The Internet Marketing mentor/coach has the experience. They will teach you everything about the internet. Years pass by, but they notice all the changing trends. Having an experienced coach can help you to see what works and what doesn’t.
- You might be excellent at traditional marketing, but the coach gives you an insight into the different zone. The Internet is a different zone altogether. They will teach you the latest techniques that will help you reach new heights in the field of internet marketing.
- If you are thinking of starting your own business, later on, you do not have to do it all alone. Every aspiring businessman needs motivation and someone who would guide them. Businesses can fail or flourish, but you need the constant support of a coach who knows the industry in and out.
- Discuss your ideas with the mentor/coach. They will give their inputs too. You are dealing with an experienced entity that has seen the ups and downs of the industry. It is good to have a professional close to you.
- When you have an efficient and knowledgeable coach, there are very low chances of making errors. Your coach is standing right behind you. They will show you the correct path. Internet marketing requires a lot of skills and techniques. The coach can teach you the right techniques and ensure that you are not going haywire.
Please note that online marketing is lucrative and fruitful. It is possible that you are not the type of person who does a 9 TO 5 job. Although, with internet marketing skills, you will get hired in the top company in your area. But, you could also go solo and start your own firm or work independently. The choice is yours at the end of the day.
You are getting the opportunity to make money at home. It is going to take efforts and hard work, but most importantly, a good coach is required. Right now you are taking baby steps, the coach will help you to take the big leap.
Success Stories of Internet Marketers
Many people are benefitting from a little help from a good coach. Amateurs will boast about how they learned everything through YouTube, but you need real guidance here. 10 different YouTubers will give you misleading information about internet marketing, but a coach is reliable. They are dedicating time to teach you everything they know.
They know the recipe for success. Speaking of success, we know some successful internet marketers who had an excellent experience after opting for a coach. Their lives changed and now they are earning more than their peers.
Here are some success stories of real internet marketers who managed to make it big in just a few months.
”I’m a solo internet marketing professional. I could never come this far without the constant support of my coach. I did learn from my mistakes! Earlier, I would rely on free guides that are easily accessible on the internet. I watched YouTube videos and everybody had a different story to tell. I realized that my batch mate from college has a flourishing internet marketing business. He did not tell me any name but recommended me to get a coach. Those were golden words for me! Ever since I reserved a spot and got in touch with a coach, I’ve been satisfied. Now, I am a happy internet marketer who is earning well and taking care of 3 kids single-handedly. Why didn’t I think of this before? I don’t have to ask that to myself ever again!”
– Anne Howard, Internet Marketer
”Good things come to those who wait. Well, I didn’t have to wait that long to get closer to the best things in life. I found a coach and he taught me everything I know. I am a college student, but I am able to earn enough to get myself anything I desire. I’m glad that I found him. The spots are limited so one has to be quick to reserve a seat. But, this coach is super fine and efficient. Totally recommended!”
”I have been working as an affiliate and it has been a rewarding experience. You must try it for yourself! If you have experience in online business, then this is a great way to start!”
Success stories help us to believe that nothing is impossible. With a little effort and a good presence of mind, one can rise and shine in the internet marketing business. You can become an affiliate marketer, an online marketing guru or even work for a good company. When you have the skill, opportunities knock your door twice over.
We often wait for success and a good income. Success is subjective, but everyone wants to make good money and earn respect. There are plenty of job opportunities in the world, but online marketing happens to be a constant winner in terms of career options. Even the youth is floored by the rewards of effective internet marketing. Now think of it like this – once you become a professional internet marketer, you can work for top companies or go solo.
You can work from home and earn good enough money. But, take the right path and have a coach guide you. Coaches have knowledge about what they are saying! They have years of experience and they know what the right tools are.
Reading a guide may help you to understand the concept but the technicalities are best understood by a coach. It can be a life-changing experience for anyone who wants to make it big in the internet marketing industry.
So, get a coach and learn the technicalities of the online marketing business! And remember, one must fight like a ninja to stay in the business. Possessing the eyes of an eagle is important as you are able to keep a close watch on the latest online marketing trends. To top it up, you must always watch out for the best coach to become a known entity in the business.
This is a guest post from Manuel Zuri, if you would like to be considered for a guest post please contact me.