So, what is the best way to increase traffic in 2021?
At first, with the help of Worldprofit, I started getting traffic to my website. But I have also moved to other methods of traffic since then… I wrote a post recently about how blogging can help you get traffic to your websites. I learned how to make money online by blogging by following John Thornhill. You can read more here.
Content marketing is known as the process of producing, publishing, and distributing different content for a wider audience.
Essentially, it may be described as any marketing strategy where (a) content (written, visual, audio or video) is included, and (b) marketing is not out of order.
Doesn’t it seem a little overwhelming?
So, let’s divide it into more manageable chunks.
1. Create an editorial calendar
An editorial calendar is a well-organized schedule that includes all of your publishing activities across multiple content delivery platforms, such as your website, blog, social media and third-party tools.
The goal of an editorial calendar is to provide you with a unified view of all your activities and to keep track of your progress.
2. Create Content Writing Policies
Guidelines for content writing help to ensure that the quality of the content you create is consistent. They were created as part of a website style guide and they contain the following information:
Content formatting standards
Image usage is preferred for vocal sound lengths of content
Fact-checking and quoting requirements
Interconnections both internal and external
Editors’ Workflow Requirements for SEO
3. Simplify and document the procedure
An editorial calendar and content writing guidelines are meant to help standardize the content development process. So that each writer with whom you collaborate understands your objectives and creates new work that meets all of them.
These two assets are the basis on which to create, edit, publish and distribute content through a process of recorded content marketing that includes a systematic, recurring workflow.
4. Create educational materials and tutorials
After you’ve created a structured framework for managing the content flow and quality, it’s time to start writing. Determine the types of content you want to create based on your target audience’s preferences, niche and competition.
When I first started blogging, I joined John Thornhill’s Partnership To Success program. John includes some bonus training in which he reveals his $1,362,342 Clickbank Super Funnel and shows you how to replicate it in just 27 minutes. I’m still keeping up with him.
Choose Your Audience
Here are a few examples of common marketing content:
Whitepapers are documents that provide information on a specific topic
eBooks are digital books
Case studies are used to support a point of view
Social media blogs
Videos and podcasts
Infographics are graphic representations of data
To increase website traffic, we primarily rely on long-form blog posts, instructional guides, and tutorials: Content from influencers Content created by users.
5. Gather data and create reports
It can be difficult to drive traffic to a new website. This is especially true if you don’t already have a large copywriting content library, from which to create new pieces on a daily basis.
So at first, prioritize quality over quantity. Investigate the Internet for interesting industry information, then compile it into a detailed report and post it on your website.
Investing in a single data-driven report pays off in several ways:
Content that is evergreen
So, what exactly is evergreen content? A thorough report will be useful for a long time and will generate a steady stream of traffic from various sources.
SEO Advantages: Search engines prefer authoritative content. By writing a well-researched piece, you send a strong signal to Google in terms of ranking.
Long-form content can be repurposed for distribution via a variety of channels, including social media, email marketing, guest blogging, and so on. These works may also be adapted for other media such as audio, video, or visual.
6. Create a podcast
Podcasting is still in its early stages. More than one hundred million Americans heard at least one podcast a month last year. That is what you are talking about. That’s a lot of eyes that could potentially be converted into website clicks.
Podcasting’s rising popularity makes it an excellent traffic-generating tool. You may include links to the related content you described in the podcast description, as well as use voice to promote and raise awareness of your website’s name.
7. Establish your own YouTube channel
Setting up your own YouTube channel can be extremely beneficial. YouTube grows in size year after year. In 2020, people viewed over one billion video hours per day on the website.
By creating a YouTube channel, you can tap into the massive viewing habit and direct some of the views to your website.
For example, Backlinko’s Brian Dean has a popular blog as well as a complementary YouTube channel where he promotes his content offerings (guides, online courses, and other website assets).
8. Repurposing Information
Great blog posts have a long shelf life. A data-backed blog post you’ve written for your website can be repurposed as follows:
A series of social media posts
Graphics and charts
Downloadable charts, graphics, and PDFs are all available
The audio version was shared on third-party websites
A screencast or audio with narration
The email marketing sequence
Guest posting material that has been syndicated
9. Compose press releases and guest articles
Now it’s time to start composing. You can also comment on other blogs to reach a broader audience and push referral traffic back to your website.
Using the inurl:writer-for-us + [niche] or inurl:/guest-post/ + [niche] question on Google is the best way to find guest posting opportunities.
Both can help you find websites that accept guest contributions. Alternatively, check with some well-known media publishers in your niche to see if they accept writer pitches or opinion pieces.
To pursue media opportunities, you can also use HARO, a free service that connects journalists with sources. Join HARO to pitch your press releases or story quotes to journalists covering your industry. As a tenth phase, create a linkable asset.
You must begin creating linkable assets
A linkable asset is a comprehensive piece of content that has been strategically optimized to generate backlinks. Consider the following:
Assets that can be linked
An industry analysis or forecast
Compilation of data case study or in-depth tutorial
Thinking outside the box
Storytelling based on unique data
a sequence of interviews
Resources available online that are completely free
In essence, a linkable asset is any specific piece of content that shares a number of useful insights that others may want to use in their writing.
For instance, HubSpot has a free website classification tool for everyone to use.
To discover many other different traffic sources click here.
Please leave any comments or questions below and thank you for reading this blog post.
To your success
This is a guest post from Dave Johnson, if you would like to be considered for a guest post please contact me.