We all want to earn more money online and while my philosophy is to keep churning out new products there is a way to earn more money from your existing products, and in this blog post I will provide you with a real life example showing how I am earning more money with an existing product. By the time you finish reading this post I guarantee your head will be full of ideas.
So how do we make more money from our existing products?
Simple! We ‘multi format’ them…
Let me give you a few examples from The 90 Day PowerSeller Challenge Version 4.0.
That is the physical CD version sold to the eBay crowd, people browsing eBay may come across that product and decide to buy, notice the low cost and free shipping option to encourage sales, but what about people who maybe don’t browse eBay or don’t want to wait for a physical product to arrive in the mail?
Simple, they can buy a digital version online. Go check it out here.
So now we have 2 versions of the same product online, what else can we do?
We can sell it on Amazon in the Kindle store.
BTW, I used a great guide created by Val Waldeck to get my book on Kindle and it comes highly recommended. Check it out here.
So is there anything else I could do? Well I could create a ‘lite PDF’ version of my product and give it away to build my list. Maybe even drive some traffic to my freebie via a Warrior Special Offer, check out my free WSO here. I could also add my freebie to a few giveaway events such as this one or maybe do some ad swaps.
Remember! This is all from one product, and there’s so much more I could do. I could convert my product into a physical book, maybe even create an audio version by recording myself or someone else reading the eBook out loud. I could add more material to it such as video training to create a full on home study course. I could even create slides from the product and hold a ‘PowerSeller Workshop’ and charge people to attend, and of course the workshops would be recorded to give me yet another product…
You are only limited by your imagination. So if you have any products out there that are simply not performing as they should or as they used to, see if changing the format helps. Remember that everyone is different, some people like training videos while some prefer to read. Some may prefer to read it on a Kindle while some prefer a physical book, some people love attending workshops and seminars while others prefer to stay at home and watch online. Cater for as many different people as possible by creating your products in multiple formats and you will sell more. Period!