Are you struggling to generate high ticket sales?
Here is a fact.
Not all traffic strategies are created equal!
Some traffic sources are of lower quality and are only suitable for selling low-ticket items.
One good example is solo ads.
Don’t get me wrong. I am not saying that you can’t generate high ticket sales with solo ads, but it is a lot harder compared to other traffic sources.
If you want to sell higher-priced products, it might be better for you to consider using any of the 3 traffic strategies mentioned below.
- Facebook Messenger Method
This is probably the most effective traffic method for selling high ticket products in 2021.
For this method, you are communicating one-to-one with your prospect. This helps to build up trust which is necessary for high ticket sales.
If done the right way, the conversion rate to high ticket sales is higher than average compared to other traffic methods.
What do I mean by the right way?
Well, you don’t want to spam your prospects with your offer.
Instead, you want to focus on asking lots of questions so that you can find out whether your offer can really help to solve their problems.
With conventional traffic methods, you might close 1 out of every 100 prospects.
With the Facebook Messenger Method, you can potentially close 1 out of every 10 prospects.
Obviously, your closing rate will depend on your skills.
Pros of Facebook Messenger Method:
- You can get results pretty quickly with this method since you don’t have to wait for search engine rankings. You can start finding the right prospects and talk to them on Day 1.
- Perfect for people who don’t want to get on video.
Cons of Facebook Messenger Method:
It is hard to scale using this method since you have to speak one-to-one with your prospect. With that said, there are people earning $10k a month with this method.
So if your goal is just to earn anywhere from $3k to $10 a month, this method alone is enough to get you there.
Obviously, a disclaimer is necessary here. There is no guarantee that you will get the same result. It really depends on how hard you are willing to work to develop the skills.
Youtube is another great traffic strategy you can use to generate high ticket sales.
Other than one-to-one communication, video is the next best option to build trust with your prospects.
If you are camera-shy, you can choose not to show your face too.
As long as you are providing awesome content in your video, it can work too.
Pros of Youtube:
Youtube is a search engine. In other words, if you do your keyword research properly, your Youtube video can get ranked and get traffic over and over again.
So you do the work once, you can reap the benefits over and over again.
Cons of Youtube:
It can take anywhere from a few weeks to a few months for your video to start getting ranked and getting traffic.
This means you are unlikely to see results in the short term. This is more of a mid to long-term strategy.
TikTok is kind of like Youtube on steroids.
When Youtube first started many years ago, it was easy to grow an audience. Nowadays, it takes a much longer time.
Right now, TikTok is kind of like Youtube of yesteryear.
It is a lot easier to grow an audience on TikTok right now compared to Youtube.
Just like Youtube, TikTok is based on videos. As mentioned, videos are great for building trust, so it is a great platform you can leverage to generate high ticket sales.
Pros of TikTok:
- You can grow an audience faster with TikTok compared to Youtube.
Cons of TikTok:
- TikTok is meant for shorter videos of 1 minute or less. It is not that easy to sell high ticket products with short videos.
What a lot of marketers do instead is to use TikTok to grow their Youtube subscribers.
Alternatively, you can build a list with TikTok and use email follow up to close the high ticket sales.
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This is a guest post from Alan Lim, if you would like to be considered for a guest post please contact me.