In today’s marketing landscape, small businesses need to create consistent content and be able to re-use their content in multiple formats and outlets.
Video is a portable source of content which can be used as blog posts, video instant messages, social media updates, email messages, on website pages, logo stingers, “how-to” clips, “testimonials”, explainer videos, webinars, coupons and sale announcements, new event or service launches, product reviews, tutorial videos, real estate videos, competition videos, slideshow photo albums, and holiday/seasonal videos.
Video advertising is THE new way to get the message out about your business, services or products. Below are the three main reasons why video is currently one of the most popular internet marketing methods. With increasing access to broadband connections, online video streaming as a form of engagement ads is becoming increasingly popular. Different types of videos abound on the internet.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon. Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video is becoming increasingly popular, here are a few;
Reason 1: Wide Coverage and Reach
With video, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like Facebook, Instagram, Twitter, and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated million have been spent on video advertising alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
Reason 2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so it’s more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewer’s interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of personal communication with your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
Reason 3: Relatively Inexpensive
Online video engagement is not expensive, it is cheap and yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little for the worldwide market. You don’t need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites. In an instant, without even paying for a million dollars worth of video ads, small businesses can have video streaming and market to millions of users worldwide.
A BONUS GIFT FOR YOU: As an exclusive to everyone reading this article, I am prepared to offer ONE (1) free animated 3D video “Stinger” of their business LOGO (using client provided logo file) or ONE (1) free “Coupon Ad” video – to use as you wish as a video promotional tool per business (a unique email for each business must be provided). We’ll take a business owner’s special offer/coupon or logo and turn it into a cool animated short video for free within a 2-3 day turn around!
Just fill out the opt-in form HERE or email me HERE Please include a description of your brand/business to provide a context to work with, a high-resolution LOGO or any high-resolution COUPON artwork, and a short line of text such as your website address to be included – as space allows. We will pick from an inventory of more than a thousand video templates to match your brand.
(About Me: I first became interested in internet marketing out of necessity while searching for ways to promote my own original music online. Needless to say, I am no stranger to Twitter, Facebook, Instagram, WordPress, YouTube, and Google My Business. During my research of various internet marketing methods, I came upon a business coaching webinar by John Thornhill and I was immediately intrigued to learn more about Private Label products and Affiliate Marketing.
After listening and watching John’s webinar and learning about his business model which generously shares commissions with joint venture partners AKA affiliates, I decided I wanted to be a part of this program. The idea of learning about informative and helpful internet marketing coaching products seemed like a perfect fit for my personality and background. Check out the free webinar yourself!
This is a guest post from Daniel Triana, if you would like to be considered for a guest post please contact me.