What Is Perfectionism?
There are several ways perfectionism can be defined.
One definition is “refusal to accept any standard short of perfection”
Another more extended one is –
Perfectionism is often defined as the need to be or appear to be perfect, …….. It is typically viewed as a positive trait rather than a flaw.
Then, of course, there are the more colloquial ones like
“I used to be conceited but now I’m just perfect”
In the same vein, there are many sayings that push this concept of perfectionism or being perfect as the positive trait mentioned above.
Consider “If a job is worth doing it’s worth doing well” or “If you want a job done properly you have to do it yourself”
And while we may smile, and perhaps think something a little different, perfection is often regarded as the one thing for which we should always aim.
There Is Some Truth In It But…
All of these contain elements of truth. And I am not for one moment suggesting that being sloppy or negligent is the right way to go.
However, there is a point where trying to be perfect can effectively stop one from making any real progress towards the desired goal.
It can spawn a continual fiddling and fuss about minutiae and trivial things that at the end of the day will make no real difference to the result or outcome.
This is especially true in the make money online business where there are a number of distinct activities to be undertaken to achieve this goal.
If we are not careful these activities can turn into consuming distractions that take us down rabbit holes that lead to nowhere in the striving for the “perfect result.”
The end goal just gets lost.
What Causes Striving For Perfection?
1 Choosing a Niche
This is where most of us should begin. Often times it isn’t.
A bright idea about starting an online business needs more than it seems like a good thing to do.
Keyword selection has almost become a black art with numerous tools being recommended in the search for the perfect niche. Some gurus have turned choosing a niche into an overblown task.
John Thornhill offers a more pragmatic and effective approach for any new starter. Go and find a hungry crowd by looking at sites such as JVZoo, Clickbank and Warrior+ and see what is selling.
Closely related to Choosing a Niche research can often overlap with it. And for the studious type and who likes research needs to be careful that it does not become an end in itself. Getting a perfect result is not the aim, getting a worthwhile result is.
3 Selecting a Product
If it is a physical product that is to be sold then trying to be perfect here can really take up your time.
Not only is there a need to decide on the product and all its physical features, but a supplier also needs to be found along with the associated shipping, packaging and storage requirements.
This is why John Thornhill with his Partnership to Success program is absolutely committed to digital products. All of the requirements for a physical product are completely eliminated with digital products. They can be immediately and directly delivered to the customer online.
4 Building a Website
For anyone technically oriented building a website is probably the biggest trap there is for trying to be perfect. There are so many angles that can be followed up – what theme and plugins to use, what color for the image, what fonts to use. The list goes on.
Endless hours can be consumed here trying to achieve a perfect result. While the end result may be exquisite to look at it will almost certainly not give a return on the time and effort expended.
Omar Martin describes a website as essentially being quite simple consisting of just two components –
1 The landing page with a magnet and a lead capture or optin form
2 A download page with a link to the download item.
When described and understood like this the risk of striving for perfection is greatly reduced. A quality website can be built quite quickly and easily.
5 Understanding Concepts
Grasping concepts is important. Once they are understood much falls into place. But there is a real risk of becoming too distracted by this as well.
In my early days working with WordPress, I can remember getting hung up on the difference between a Post and a Page. That concern seems almost irrelevant now but at the time it consumed a lot of energy.
Much of this business can be summed up in the simple definition that Omar Martin espouses as being the four core components needed to build an online business.
Audience Magnet Website Email
Omar goes on to say that where most people go wrong is concentrating their efforts on the Magnet and Website. Without an audience, this effort will inevitably fall short. Eventually, they become frustrated with their lack of results and give up.
Getting caught in “Perfectionism” is a very real risk for many people setting out on the Make Money Online journey.
Once the basic concepts are grasped it is all too easy to start putting your efforts into those things which give “results” and can be seen. Like the website or product selection. And because these can be seen there is the risk of striving to make them perfect – perfectionism
Having a mentor to give guidance along the way will substantially reduce that risk.
John Thornhill is one person that will definitely help you avoid the risk of perfectionism.
Take a look at his Automated Sales Program Here
This is a guest post from Ian Whyte, if you would like to be considered for a guest post please contact me.