This blog post is sort of hard to write but I feel I must say what needs to be said so you don’t fall into the same trap I did.
Over the last few months I’ve been suffering from ‘promo overload’ (I just made that name up) and the result of this has been far to many ‘promo’ emails sent to my subscribers. I feel I must warn you about falling into the same trap I fell into as you will kill your business, luckily I have spotted what I was doing wrong and I hope I can prevent you doing the same thing.
The trap is taking on too many promotions and JV requests in the hope that you will receive a ton of promotions in return. I have learned the hard way it’s simply not the way to operate online. Not only does your list become far less responsive but you actually end up promoting some products you may not normally promote. Now don’t get me wrong here, I make sure to review every single product I promote but let’s say some have been ‘borderline’ in the quality department.
However, the biggest mistake I made this year was simply saying ‘yes’ to too many JV requests. When you send promo after promo to your subscribers they lose faith in you, they unsubscribe and your list becomes less responsive. The result of this was some of my emails had a click-through rate of as little as 500 clicks when it wasn’t unusual to previously get 3000+ clicks from a single email.
On top of that it actually got so bad I was struggling to find time to promote my own products, how crazy is that?
I only have myself to blame for this but as of today it’s going to stop. Yes I will continue to promote products but I will be a lot more strict in the selection process, also I’d much rather send 4-5 emails in one week about one product educating my subscribers than sending 4-5 emails promoting 4-5 different products. Not only does this p**s off your subscribers but you earn far less as an affiliate. So from now on while I may mail out 4-5 times when I see a product I truly believe in I wont be doing so many random cold emails.
If you are reading this and are finding it hard to say no to JV requests have a long hard think about what damage you could be doing not only to your reputation as a marketer but to your subscribers by promoting sub-standard products on a daily basis. You are far better off getting behind a product you truly believe will help your subscribers than randomly promoting a ton of different products. Don’t become a marketer who promotes sub standard crap every other day like everyone else, become a marketer who cares about your subscribers needs as in the long run this is the kind of marketer that becomes successful.
That’s the type of marketer I always have been, maybe I lost my way a little over the last few months but as of today that stops. From now on quality will come before any favor I owe anyone and my valuable subscribers needs will come first.
This was a hard post to write but it needed to be said. As always I welcome your comments.