If there’s one thing that annoys me it’s marketers who try to change the words in their promo emails in an attempt to get past the spam filters.
You know, things like.
Grab your fr,ee report.
Make a ton of ca$h.
Earn more m0ney.
If you do that do you know you’re probably doing more harm than good?
While I don’t claim to be an expert in this field do you really think the spam filters can’t see past this attempt to beat them?
In fact you’re probably having the opposite effect and are probably labeling yourself as a spammer as you’re using the same tactics they do.
Not to mention the fact you’re probably offending some of your subscribers by using this cheap tactic. They aren’t stupid, they are real people who are reading your emails, and every email they read has an impact on how they feel about you.
My advice is don’t do it. I never have and it’s never caused me any problems. If you need to change anything simply use an alternative word if you have to but don’t resort to the same tactics as a spammer.