While you present a snapshot of your business through a website, you can drive more traffic through Facebook. Using a social media channel becomes more critical when you think about building a loyal community. Your marketing professionals may have to think differently due to 
the recent update that prioritizes content from friends and families, decreasing organic reach.
If you’re seeking assistance for product marketing, you can reserve your seat for the free webinar by John. In this article, we will focus on the various ways to drive web traffic with the help of Facebook. Here are some ways that can help you increase traffic with Facebook significantly.
Create engaging and share-worthy content:
As you update your website regularly, you should post fresh content often. It helps to boost the website rank and for social media marketing. It’s not always necessary to post epic blogs several times in a week to stay ahead in the marketing game. Instead, you must post something helpful that can enhance website traffic. You may think about posting tips regarding your niche. Additionally, you can post a video after you interview someone in your industry. Later, you can post these on Facebook and when you send across email newsletter.
Optimize your Facebook page regularly:
Optimizing the Facebook page is the most effective way to drive traffic to your website. Once anybody clicks on the ‘About’ button, it should direct them to the website. You can redirect the visitors to a web page or content you wish to promote through the social media channel. For optimizing the business page on Facebook, you need to change the vanity URL and fill out the profile correctly. You should also be able to include the keywords naturally across the ‘About Us’ section. However, it is advised to use those keywords which have a high search volume.
Use videos for social media marketing:
Through the years, video marketing has always been popular on social media. While videos help to create brand awareness, they also help to drive leads to the website. So, while you consider making a video, ensure that it’s relevant to your business. After the visitors go through the video, you can direct them to the website through a CTA. You may also think about including the website link along with the video description.
Redirect potential customers to your site:
Most of the time, visitors always love contests, especially when they expect something in return. Moreover, it’s also a great way to gain more likes and drive traffic using Facebook. To make the contest more interesting, you could post about the campaign directly on your website. Later, you should figure out a way in which the visitors will be interested in joining. While they view the social media post, they should click on the website link to check the guidelines. In the end, you should request the audience to share the post so that their friends can also view the contest.
Bottom Line
Finally, Facebook can be the best source for traffic only if you use it correctly. But, no matter what you plan to post, make sure to optimize the posts to get more leads. If you haven’t yet thought about social media marketing, then start right away. With many individuals checking posts on Facebook, you will be happy to enhance brand image and presence for your company.
Reserve your seat for John’s free online webinar to know how you can promote products effectively. Through the webinar, you will also learn more about how you can build an online business.
This is a guest post from Nagesh Ragulagadda if you would like to be considered for a guest post please contact me.
