Facebook Groups are an important way to obtain your business email marketing leads over time.
The Fb group can focus on engaging specific niche-focused communities for cultivating a trusting relationship with your audience.
Members can get alerts and push notifications whenever new posts are published.
With regular content, you can provide a regular way to reach your audience.
This ability to have contact or “touches” regularly with your audience can help you build a valuable “Know -> Like -> Trust” pathway.
Here are the 4 ways a Facebook Group can Increase Lead Generation.
1. Generate Leads with Onboarding Questions
Facebook added a function that allows Group administrators to ask prospective members questions before granting admittance.
This is a great way to collect more lead information for your campaign.
The first option is to ask for email addresses for example “Can you please provide your email address”.
The second, and better option, however, is to ask questions that would require the prospective member to go to their inbox.
For instance, you can ask: “Provide an email address if you’d like to receive Two awesome freebies from us (check inbox to confirm)”
Giving out 2 freebies in 2 separate emails will get the most email opt-ins, and the highest open rates…
.. and will leave your new subscribers more willing to open your emails and buy from you in the future.
The gifts can be checklists, methods used in your business, etc.
Also, make sure to set the Group to “Close” so that it requires approval to access.
2. Place a Lead Magnet on the Facebook Group Cover Image
Facebook allows admins to display a banner at the “doors” to the group, a banner that’s visible to everyone visiting the group. You can use this opportunity to collect emails
3. Place a CTA (Call To Action) in the Facebook Group Description
You can place a link in the group description.
While not as visible as the cover image, one thing going for descriptions is that they are public and thus visible even to non-members.
By placing a link in this section, you’re creating the opportunity to gather leads even from non-members.
As with the cover image, don’t forget about a call to action. CTAs remind users that they have an opportunity to interact with you if they wish so.
4. Use Facebook Lead Ads in Combo with your Facebook Group
If you’ve used opt-in forms before, perhaps on your blog or in email marketing, you’ll understand just how effective they can be.
According to a recent study by Unbounce, gated content delivers conversion rates in the 19% to 45% margin!
Through the use of Facebook Lead Ads, you can now bring this incredibly powerful strategy to Facebook marketing.
So There You Go
Now, Use any one of these strategies and see your email list and sales multiply
As you start getting subscribers you might want to send them high-quality training and money-making offers.
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So Go ahead, Apply these techniques and let me know how you do.
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This is a guest post from Bhadra Patel if you would like to be considered for a guest post please contact me.