It doesn’t matter if you have a traditional brick and mortar or if it’s an online business let’s face it, without marketing, you have no business. When it comes down to it, marketing is the promotion of your product or services. It’s what you say and how you say it when you want to explain how awesome your product/service is and why people should buy it. So, what’s the best marketing strategy to grow and automate your online business?
According to VentureBeat.com (a popular news technology website), the number of marketing resources available to marketers today is nothing short of incredible. There are at least 43 different marketing categories, including SEO, social media, video marketing, sales enablement, mobile analytics, and the list goes on.
However, one category continues to outperform the other year after year and that’s email marketing. The reason is clear, email generates the highest ROI for marketers.
For every $1 spent, email marketing generates on average about $35-$40 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the flood of tools available to marketers, email marketing is simply the best bet for business growth.
Statistics have shown that both offline and online businesses can use email marketing to successfully build a large list of followers inexpensively. If you like to learn more on how you can grow and automate your business through email marketing then you’re in the right spot, this article will go over some key things you can do and use to take advantage of using email marketing for your business.
Getting permission to send emails is not difficult to do. You can use discounts, coupons, special offers and even flyers that you can give out in trade shows to get customers interested enough to receive your emails. They can sign up on your website among other methods. For example, giving away an ebook, a whitepaper, or a newsletter in exchange for their email address. By being friendly and offering a good incentive to sign up, customers may even give you access to other additional information about their personal preferences.
You should try and build an email list the best that you can from networking in person as well as on the Internet. A word of advice though, you should never buy or rent lists of names that you will email to drum up business. There is no guarantee that any of the people you contact on that list will be interested and you may even end up getting reported to your email service provider for spamming.
Your emails should contain an incentive. They are more likely to conduct business with you when they have a reason to do so. For example, if they click on your link and they purchase something from your site, you could offer them a coupon or free shipping on orders over a certain dollar amount. This is an incentive for them to save more by spending a little more which makes it a win/win for both sides.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
You can use your email marketing to get your customers more involved with your other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.
Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaigns. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.
By using all of the information that you gained from this article you should now feel more confident with obtaining some level of success with email marketing. Additionally, I highly recommend you reserve your seat for the free online presentation of automating your sales and success online hosted by John Thornhill. Click the link below to get registered now.
This is a guest post from Terry Phong, if you would like to be considered for a guest post please contact me.