If you have a good relationship with your customer or potential customers, every time you promote either your product or an affiliates product, they’re more than likely be happy to whip out their wallets and buy from you. Right?
So how do you get to the point where the customer trusts and respects you?
Well firstly, if you have a list, you can do it that way, by giving away free information and promoting good quality products that help them.
However, in my opinion one of the fastest ways to build long lasting relationships where the customer not only respects and trusts you, but instantly sees you as an expert in your niche, is by being an author of your own book.
Let me explain…
Having your own book gives you instant credibility with customers and potential customers alike. You are instantly seen as an expert in your niche – whether you are one or not. Basically, the publisher or media has indirectly given your name and your business name as a referral to countless people reading it, who may need your help.
In the society we live in, anyone who is a celebrity in a certain field is looked up to. If they’re in a position of power, they must know a great deal of what you’re interested in.
Just look at all the celebrity chefs, how many people have the chefs’ cookbooks on their shelves? Or fitness TV personalities, many people have their own workout videos lining the bookshelves? That’s just the way the world works.
Take Daniel Wagner as an example. Some of you may know him, some of you may not. A little over a year ago I met him at a seminar in London. What immediately attracted me to him was he was holding a book in his hands, in fact it was his book “My Journey and the Machine.” So I approached him and we got chatting. He went on to explain that as soon as he had the book in his hands, it became an instant and incredibly powerful marketing book for him.
It was the reason people in the Internet Marketing community trusted him, and the reason he had instant credibility with customers and potential customers alike.
Another example is Financial guru Robert Kiyosaki, the author of “Rich Dad, Poor Dad.” He has an army of followers eager to hear what he has to say.
They’re pretty much convinced that he’s going to provide them with the most value when it comes to real-estate investing, and it all stems from the success of his book. He’s done what every other professional wants to do, separated himself from all the other competitors in his field and put himself on the forefront of his prospective customers mind, and that’s what makes writing a book one of the most powerful marketing tools any Internet Marketer can have.
Think of it this way, think of your book as a huge magnet, a magnet that instantly sucks in leads and puts them right in your lap. What’s more, clients will not only buy the book to learn from you, they will trust you enough to be repeat buyers, and that’s where the truly massive profits come into play.
Your book is an ultimate testimonial, of you and your business and as we know testimonials are one of the best marketing strategies on the planet. Just think back to when you brought your latest product, I bet deep down you were swayed to purchase from the testimonials left by others. It creates massive awareness of your skills and gives you a reach no other marketer has. That awareness and credibility can be easily translated into your business to create massive profits.
Now I can imagine what you’re probably thinking right now. “Writing a book seems too much hard work, I don’t know where to start, I need a degree to write a book!”
I’m here to tell you it’s a lot simpler than you think. What if I told you, you could write a “how to” non fiction book in a matter of weeks, even if you didn’t know anything about your chosen niche, or a novel in under a month. Would you believe me? Maybe – maybe not, but I’m here to tell you it’s entirely possible. When I wrote my first book, I didn’t have any fancy creative writing degree and it took me just under a month to write it.
If you’re a marketer and want to distinguish yourself from the crowd, then writing your book is an absolute must. If you want to learn how to write it in the quickest time possible so you can concentrate on your other marketing efforts, then the Start Your Book Home Study Course is for you. It’s one of the most comprehensive and easy to understand writing courses on the web. It’ll teach you things like: How to pick a topic that customers can’t resist, how to write a chapter in a day, how to know exactly what’s in the book before it’s even written and how to research in the fastest time possible, and believe me when I say that’s just the tip of the iceberg.
So I invite you to join a growing number of marketers who have taken the decision to write their book and put themselves ahead of the pack.
Here’s to your new adventure,
This is a guest post written by Glen Palmer, if you would like to be considered for a guest post please contact me.