Tell me your first name and I will use it to get your attention whenever I
want to. What would you do if you heard someone scream out your name in a crowded shopping mall? Of course – you would turn around and look to see if it was someone you knew.
The truth is… there are psychological factors at play in this situation.
The same thing happens whenever you see your own name in print.
“A person’s first name is arguably the most attention getting word that you can use on any web page or printed material.”
That’s why Personalized URL Marketing came to be such a powerful tool in both online and offline marketing.
Think about the concept of personalization for a moment. Imagine you are receiving an email or even a card in the mail from a friend of yours. They don’t write, “Dear Friend”.
They personalize the note directly to you. They write something like “Hi Joe” or “Dear Mary”. That’s because they are familiar with you and that closeness is felt in part because they know your name and who you are.
How Does This Relate to Internet Marketing?
Have you ever heard the quote that “People buy from other people that they know, like and trust.” ? Well, it’s true and it is your job as a marketer to build relationships with the people that are on your list and let them know that you are someone to “know, like and trust”.
Using personalization is just one way to accomplish this. How else can you do it? Well, you can send thank you cards, birthday cards, hold special customer appreciation events, pick up the phone and reach out to them and so much more.
But since this article is about personalization, let me show you two ways that you can use personalized URLs in your marketing.
Use it with your Email Marketing
Imagine being able to send your entire email list to a Personalized URL? You can, by using the personalization tools inside your autoresponder program and giving your entire list their very own personalized url.
Let’s say you have a guy on your email list and his name is John Smith.
John will receive an email from you with a highly targeted message that lets John know that he can get more information by going to:
Do you think John will be curious about why you created a web page on your website that has his name on it?
You bet he will.
Once John clicks the link, he will be taken to any page you want (landing page, video sales letter, etc.) and John will see a headline and offer that seems to be designed specifically for him and only him.
Your page is literally speaking DIRECTLY to John!
Use a Personalized URL to Increase Your Direct Mail Response
Personalized URL Marketing also works wonders with direct mail campaigns.
Imagine that you specialized in helping independent Jewelry Store Owners to get more customers. You could take a list of prospects and send them a postcard with a personalized headline and url.
Attention: John Smith – Would You Like To Know The Secret To Getting a Flood of New Customers Coming Into Your Jewelry Store?
Go to this special page I created just for you:
Whatever your niche is, by adding your prospect’s name to your marketing, you are increasing the likelihood that your prospect will pay attention to your offer and take action by clicking on your links or visiting your website to get more information.
Everything we do as marketers revolves around engaging our customers, providing tremendous value and of course – making more sales because of it.
Isnʼt that what we all strive for?
* If you want to see a demo of what a Personalized URL looks like, check out: http://PurlPlugin.com