Continuing on from my last post I thought a little more detail was needed regarding the autoresponder tools: Follow Up Series and Campaigns. For those of you who joined AWeber on or before February 03 2020, everything stays the same.
You still have the choice between using the Follow Up Series or Campaigns for your email sequences. For new subscribers, like me, who joined after February 03, 2020, the Follow Up Series no longer exists for us as an AWeber autoresponder.
Campaigns is the only choice for new subscribers. AWeber Follow Up Series.
A Follow Up Series is several messages automatically sent to list subscribers in numerical order. The subscriber will receive each mail at a time interval chosen by the user. The Follow Up Series becomes active with the first draft message. As soon as a subscriber becomes active on the list, Follow UP Series number ‘one’ goes out. When using a Follow Up Series, messages will be sent in numerical order to all subscribers as they join the relevant list.
Subscribers usually receive messages until they complete the Follow Up Series. The Follow Up Series cannot be filtered by tags, as can be done in Campaigns. To pause the Follow Up Series. You must adjust the ‘wait’ time after a message, or you can manage the Series from Campaigns.
Although you can pause a Follow Up Series, you can’t stop it or close it down. You can send Follow Up Series based on either the local time of the recipient or in U.S. Eastern Time. To turn a Follow Up Series into a Campaign, you must import a sharing code. For instructions, visit AWebers article here. AWeber Campaigns If like me, you signed up for AWeber after February 03, 2020, you will no longer be able to use Aweber’s Follow Up Series autoresponder.
For you, Campaigns is now AWebers only email autoresponder. So let’s give Campaigns a look over and see what you can do with it. There are four primary functions of the Campaigns platform. A trigger to begin the campaign The ability to send a message You can add Wait times between each action.
And you can apply tags. You will find that Campaigns is very flexible. You can choose which subscribers to add to your campaign by using different triggers. The Campaign can be triggered as soon as a subscriber joins your list or it can be triggered by whatever tag you choose to apply.
You can even run multiple campaigns from one list which can either run individually or at the same time. So what are tags? Well, they are phrases or keywords used to link your subscribers together. In this way, you can assign content or specific messages to chosen subscribers.
By using the “Apply Tag” action, you can add or remove tags from your subscribers. Tags can also be applied to subscribers using click and open automations. Click automations happen if a subscriber clicks a specific hyperlink in a message. Open automations happen if a subscriber opens a particular message.
By using tags and automations, you can trigger new campaigns; this gives you the ability to send messages to your subscribers based on their interests and behaviours. A campaign can be created and left in draft form until you are ready to make it active. By altering the Campaign status, you can effectively manage your series of messages.
When using tags, and the open and click automation tools, you can create a unique sequence of emails, and also, remove subscribers from chosen campaigns as you wish. Broadcast message automation can also be used to trigger campaigns. A re-engagement message sent to inactive subscribers could use open automation to apply a tag if they open the message. A campaign could then be triggered based on that tag.
You can then continue to engage with those subscribers. A unique email sequence can be created for your subscribers, by combining all of the features of Campaigns. You can pause a Campaign, close a Campaign, which would stop new subscribers from joining, or stop the Campaign entirely.
Campaign messages are sent based on the timezone you are in when you create the campaign, unlike Follow Up Series messages which are based on the local time of the recipient or in U.S. Eastern Time.
All in all, I think AWeber’s Campaigns is a very useful piece of software. It gives us users plenty of opportunities to easily manipulate emails to our subscribers in many different ways. This girl gives it a thumbs up for all the options it provides to us users.
Take a look at this free webinar for more information on the above and much, much more.
Hopefully, this post has been of some use to you. Please let me know if it has.
Until Next Time
This is a guest post from Pauline Mac, if you would like to be considered for a guest post please contact me.