“The difference between ordinary and extraordinary is that little extra.” \u2013 Jimmy Johnson<\/i><\/b><\/p>\n
In online marketing, thousands of people are trying to make their mark, and the idea of doing something \u201cextra\u201d can feel intimidating, especially when you’re just starting out.<\/span><\/p>\n But here\u2019s the good news: that \u201clittle extra\u201d isn\u2019t about doing more than everyone else. It\u2019s about doing things with just a bit more care, intention, or courage than you did yesterday. It\u2019s the small habits, the extra five minutes, or the additional touch of authenticity that takes something from average to standout.<\/span><\/p>\n This quote by Jimmy Johnson speaks directly to what separates someone who stays stuck from someone who moves forward, grows, and eventually thrives. And if you\u2019re trying to build an online business from scratch, understanding this principle could make all the difference.<\/span><\/p>\n Why the \u2018Extra\u2019 Matters in Online Marketing<\/b><\/p>\n Let\u2019s be honest: starting an online business can feel overwhelming. Between building funnels, writing emails, and figuring out where your traffic will come from, it\u2019s easy to do the bare minimum just to get things off the ground.<\/span><\/p>\n But that little extra?<\/span><\/p>\n It shows up in ways that create long-term impact:<\/span><\/p>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n And the best part? It\u2019s not about perfection. It\u2019s about intention.<\/span><\/p>\n How to Add the \u201cExtra\u201d in Practical Ways<\/b><\/p>\n If you\u2019re a new marketer wondering where to start, here are a few ways to elevate your efforts today:<\/span><\/p>\n It\u2019s tempting to work in big bursts, but success often comes from small, repeated actions. Send that email. Post that blog. Engage with your list. These actions may seem ordinary, but doing them consistently <\/span>is<\/span><\/i> the extra.<\/span><\/p>\n Don\u2019t just copy and paste what someone else is doing. Share your own voice. Tell a story. Let people know who you are. That extra authenticity is what people remember and what builds trust.<\/span><\/p>\n Even small improvements, like testing a better subject line, adjusting your CTA, or refining your lead magnet, can take something from average to excellent.<\/span><\/p>\n Answer a question thoroughly. Recommend a helpful tool. Give something of value before asking for anything in return. That extra generosity sets you apart in a world full of surface-level marketing.<\/span><\/p>\n Making Progress with Less Guesswork<\/b><\/p>\n Now, adding that \u201cextra\u201d doesn\u2019t mean you have to figure everything out from scratch. One of the smartest ways to stand out early on is to work with tools and systems that free up your energy, so you can focus on what really matters: connection, value, and consistency.<\/span><\/p>\n\n
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