{"id":9383,"date":"2025-07-23T10:51:06","date_gmt":"2025-07-23T09:51:06","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=9383"},"modified":"2025-07-23T10:53:05","modified_gmt":"2025-07-23T09:53:05","slug":"digital-marketing-has-gone-insane-lately","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/digital-marketing-has-gone-insane-lately\/","title":{"rendered":"Digital marketing has gone insane lately"},"content":{"rendered":"

Remember when digital marketing was simple?<\/b>
\n<\/b> Those were the glory days.<\/span><\/p>\n

Now it\u2019s like trying to juggle chainsaws while riding a unicycle. Backwards. In the rain. And the chainsaws are on fire.<\/span><\/p>\n

Every time you think you\u2019ve finally got a handle on things, <\/span>boom<\/span><\/i>\u2014Mark Zuckerberg flips the table again. Or Google rolls out another animal-themed update. (We\u2019ve had Penguin and Panda… I\u2019m personally bracing for the Google Platypus\u2014confusing, slightly aggressive, and makes no sense until it tanks your rankings.)<\/span><\/p>\n

And then there’s TikTok. One minute it\u2019s dancing teens. The next, it\u2019s a guy in a robe explaining compound interest while making an acai bowl on a trampoline. Wearing Crocs.<\/span><\/p>\n

Honestly? It\u2019s chaos. And it’s no wonder most people are stuck spinning their wheels, jumping from strategy to strategy like caffeinated squirrels chasing algorithm crumbs.<\/span><\/p>\n

But here\u2019s the twist: <\/span>this chaos is actually an advantage.<\/b><\/p>\n

Why? Because most people are reacting. Scrambling. Playing digital Whac-A-Mole with zero plan, hoping something sticks.<\/span>
\n<\/span> They\u2019re duct-taping together freebies, funnels, and trends like a Pinterest vision board with commitment issues.<\/span><\/p>\n

That\u2019s exactly where <\/span>you<\/span><\/i> can step in differently.<\/span><\/p>\n

Because there\u2019s a quiet power in <\/span>not<\/span><\/i> chasing every trend. In not building your business on rented land. In not panicking every time Instagram decides to \u201cpivot to video\u201d for the fifth time this year.<\/span><\/p>\n

Instead, you focus on what actually works: <\/span>a proven, adaptable system<\/b> that doesn\u2019t care whether Threads is hot this month or YouTube Shorts is taking over next week.<\/span><\/p>\n

Think of it like this: while the internet\u2019s playing musical chairs with platforms, you\u2019re over here building a house with an actual foundation.<\/span><\/p>\n

A foundation that includes:<\/span><\/p>\n