{"id":9381,"date":"2025-07-22T10:22:28","date_gmt":"2025-07-22T09:22:28","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=9381"},"modified":"2025-07-22T10:23:01","modified_gmt":"2025-07-22T09:23:01","slug":"how-to-stay-committed-to-your-email-strategy","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/how-to-stay-committed-to-your-email-strategy\/","title":{"rendered":"Beating Burnout: How to Stay Committed to Your Email Strategy (Even When Life Gets Busy)\u202f"},"content":{"rendered":"<p><span data-contrast=\"auto\">Motivation, Solutions, and Real-World Stories for Consistent Email Marketing\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Introduction\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Consistent email marketing isn\u2019t just about algorithms or automation; it\u2019s about real people in real life. Even the most passionate marketers sometimes struggle with the grind: the blinking cursor of writer\u2019s block, the sting of seeing unsubscribe notifications, or the simple temptation to put things off \u201cjust this week.\u201d If you\u2019ve ever felt overwhelmed or uninspired, you\u2019re not alone. In this post, we\u2019ll explore these common hurdles, offer actionable advice, and share stories from industry leaders who found ways to keep their email engines running\u2014even when life got hectic.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The Big Hurdles to Consistent Email Marketing\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Writer\u2019s Block: When the Words Just Won\u2019t Flow\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Staring at a blank screen is the nemesis of every creator. For email marketers, the pressure to deliver value in every send makes this even more daunting. It\u2019s easy to feel like you\u2019ve run out of stories, tips, or creative angles.\u202fThis has happened to me many times, it\u2019s just part of the creative process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Solution:<\/span><\/b><span data-contrast=\"auto\"> Develop a content bank. Set aside an hour to jot down topics, anecdotes, FAQs, or seasonal ideas. When inspiration is scarce, dip into the bank. Even a recycled idea can feel fresh with a new perspective.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Motivation:<\/span><\/b><span data-contrast=\"auto\"> Remember, your audience values authenticity over perfection. Don\u2019t be afraid to share a personal story or a behind-the-scenes struggle; these often resonate most deeply.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Fear of Unsubscribes: The Sting of \u201cNo Thanks\u201d\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Every marketer knows the anxiety that comes with unsubscribes. It can feel personal, or like a judgment on your efforts. But the truth? Unsubscribes are inevitable, and often healthy for your list.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Solution:<\/span><\/b><span data-contrast=\"auto\"> Shift your mindset. Instead of mourning every lost subscriber, view each unsubscribe as a refinement\u2014your list is becoming more engaged and targeted. Focus on serving those who want to hear from you.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Motivation:<\/span><\/b><span data-contrast=\"auto\"> Even email all-stars like Ann Handley and Neil Patel have spoken openly about list churn. What keeps them going? A commitment to delivering consistent value, regardless of the numbers.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">The Temptation to Skip a Week: \u201cJust This Once\u2026\u201d\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Busy schedules, unexpected life events, or simple burnout can sap your motivation. Skipping one email can quickly spiral into a pattern\u2014and your audience may drift away.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Solution:<\/span><\/b><span data-contrast=\"auto\"> Establish an accountability system. Share your email schedule with a peer or mastermind group. Use automation tools to batch and schedule content in advance during productive periods.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Motivation:<\/span><\/b><span data-contrast=\"auto\"> Marketers like Amy Porterfield credit their consistency to planning ahead and building in flexibility. When she knows a busy season is coming, she batches several emails so nothing gets missed.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Practical Tips to Maintain Momentum\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Set Realistic Goals:<\/span><\/b><span data-contrast=\"auto\"> If weekly emails feel overwhelming, start bi-weekly or even monthly. Consistency is more important than frequency.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Celebrate Small Wins:<\/span><\/b><span data-contrast=\"auto\"> Every email sent is progress. Track your sends and engagement rates. Celebrate milestones\u2014whether it\u2019s your tenth newsletter or your first reply from a reader.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Automate Wisely:<\/span><\/b><span data-contrast=\"auto\"> Use automation for welcome sequences, content roundups, or holiday greetings. This frees up your energy for creative, timely broadcasts.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Keep a Swipe File:<\/span><\/b><span data-contrast=\"auto\"> Save emails from others that inspire you. When you\u2019re stuck, reviewing them can spark new ideas.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Practice Self-Compassion:<\/span><\/b><span data-contrast=\"auto\"> Life happens. If you miss a send, don\u2019t dwell. Get back on track with your next email\u2014your readers will understand.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Stories from the Trenches\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Seth Godin<\/span><\/b><span data-contrast=\"auto\"> has published a daily blog and newsletter for years. He\u2019s admitted that some days, the words come easily; others, he struggles. But he doesn\u2019t wait for the \u201cperfect\u201d idea\u2014he trusts that showing up matters more. <\/span><b><span data-contrast=\"auto\">Marie Forleo<\/span><\/b><span data-contrast=\"auto\"> once shared that she overcame email burnout by reimagining her process: using templates, batch writing, and letting go of perfection. These strategies didn\u2019t just help her keep going\u2014they improved her connection with her audience.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Printable Checklist: Stay On Track &amp; Celebrate Wins\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To help you maintain momentum, here\u2019s a simple checklist to print and post by your workspace. Check off each item as you go, and remember to celebrate every email you send!\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2610 Jotted down three new content ideas this week\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2610 Wrote and scheduled my next newsletter\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2610 Automated a routine email or sequence\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2610 Reached out to a peer for accountability\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2610 Celebrated a milestone (sends, replies, or growth)\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2610 Practiced self-compassion if things didn\u2019t go as planned\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Conclusion\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Burnout and hurdles are part of every email marketer\u2019s journey\u2014but they don\u2019t have to stop you. By acknowledging the challenges, setting up systems, drawing inspiration from those who\u2019ve gone before, and celebrating your progress, you can build a sustainable, satisfying email marketing practice that thrives no matter how busy life gets.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Why did I show you How to Stay Committed to Your Email Strategy (Even When Life Gets Busy)<\/span><b><span data-contrast=\"auto\">\u202f<\/span><\/b><span data-contrast=\"auto\"> above?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Because we are all human and it happens to all of us. As you can see from the post, even the best of us have these same issues. Because I&#8217;m learning a lot about marketing online, and building my own affiliate marketing business, from <a href=\"https:\/\/llclickpro.com\/542hm8rr\" target=\"_blank\" rel=\"noopener\">following the free training you can get here<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motivation, Solutions, and Real-World Stories for Consistent Email Marketing\u202f\u00a0 Introduction\u202f\u00a0 Consistent email marketing isn\u2019t just about algorithms or automation; it\u2019s about real people in real life. Even the most passionate&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20,38,15],"tags":[],"class_list":["post-9381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-email-marketing","category-guest-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2024\/11\/pexels-tdcat-193003-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-2rj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/9381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=9381"}],"version-history":[{"count":1,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/9381\/revisions"}],"predecessor-version":[{"id":9382,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/9381\/revisions\/9382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/8978"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=9381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=9381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=9381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}