{"id":8209,"date":"2024-05-22T11:36:51","date_gmt":"2024-05-22T10:36:51","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=8209"},"modified":"2024-05-22T11:36:51","modified_gmt":"2024-05-22T10:36:51","slug":"repurposing-how-to-create-fresh-seo-optimized-content-from-existing-assets","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/repurposing-how-to-create-fresh-seo-optimized-content-from-existing-assets\/","title":{"rendered":"Repurposing: How to Create Fresh, SEO-Optimized Content from Existing Assets"},"content":{"rendered":"

Repurposing content involves taking existing assets such as blog posts, videos, or podcasts, and transforming them into fresh, SEO-optimized content that can reach a wider audience and improve your search engine rankings.\u00a0<\/span><\/p>\n

Benefits of Repurposing Content \"\"<\/b><\/p>\n

Firstly, it saves you time and resources. It allows you to work with existing material, reducing the time and effort required.\u00a0<\/span><\/p>\n

Secondly, repurposing content improves your search engine optimization (SEO) efforts and repackaging your content in different formats and sharing it across multiple platforms.<\/span><\/p>\n

Lastly, repurposing content helps you reach a wider audience. Not everyone consumes content in the same way. Some people prefer reading blog posts, while others enjoy watching videos or listening to podcasts.<\/span><\/p>\n

Repurposing Content Statistics<\/b><\/p>\n

According to a study by the Content Marketing Institute, 29% of marketers believe repurposing content is the most efficient content marketing tactic. Another study by SEMrush found that repurposed content receives an average of 75% more shares than newly created content.<\/span><\/p>\n

Identifying Existing Assets for Repurposing<\/b><\/p>\n

Look for pieces of content that have performed well in terms of engagement or have valuable information that can still be relevant to your audience.<\/span><\/p>\n

Start by reviewing your blog posts, videos, podcasts, or any other content you have created that have received high levels of engagement.<\/span><\/p>\n

You can also look for evergreen content that is still relevant and valuable. Evergreen content is content that remains fresh and useful over time.<\/span><\/p>\n

How to Repurpose Blog Posts<\/b><\/p>\n

One effective technique is to turn a blog post into an infographic. Infographics are visually appealing and easy to digest, making them highly shareable on social media platforms.<\/span><\/p>\n

To repurpose a blog post into an infographic, identify the key points and data from the post.<\/span><\/p>\n

Another way to repurpose blog posts is by creating a slide deck presentation. Take the main points from your blog post and transform them into a visually engaging slide deck using presentation software like PowerPoint or Google Slides.<\/span><\/p>\n

You can also repurpose your blog posts into email newsletters.<\/span><\/p>\n

How to Repurpose Videos<\/b><\/p>\n

One way to repurpose videos is by extracting audio from them and creating a podcast. You can then distribute your podcast on platforms like iTunes, Spotify, or SoundCloud.<\/span><\/p>\n

Create short teaser clips for social media. Cut shorter segments from your video and create engaging clips.<\/span><\/p>\n

You can also repurpose the content of your videos into blog posts. Transcribe the video content and edit it into a blog post format.<\/span><\/p>\n

How to Repurpose Infographics<\/b><\/p>\n

One way to repurpose infographics is by creating blog posts or articles around them. Take the key points and data from the infographic and expand on them in a written format.<\/span><\/p>\n

You can also repurpose infographics into social media posts. Break down the information from the infographic into bite-sized chunks and create multiple social media posts. Each post should focus on a specific point or data from the infographic.\u00a0<\/span><\/p>\n

Another technique for repurposing infographics is to turn them into video animations. Use tools like Powtoon or Adobe After Effects to transform your infographic into an animated video.<\/span><\/p>\n

How to Repurpose Podcasts<\/b><\/p>\n

Repurpose podcasts by transcribing them and turning them into blog posts or articles. Add headings, subheadings, and visuals to enhance the content.\u00a0<\/span><\/p>\n

You can also repurpose podcast episodes into social media posts. Take key quotes or interesting moments from the podcast and create visually appealing graphics. Include a link to the full episode.\u00a0<\/span><\/p>\n

Compile several episodes into themed playlists or series. Identify a common theme or topic among your podcast episodes and create a playlist or series.<\/span><\/p>\n

So, don’t let your existing assets gather dust. Start exploring the power of repurposing and watch your online presence soar.\u00a0\u00a0<\/span><\/p>\n

If you\u2019re a beginner and want to succeed online in 30 days why not <\/span>set up your own automated webinar<\/span><\/a>\u2026it couldn\u2019t be easier!<\/span><\/p>\n

This is a guest post written by Diane King, If you wish to be considered for a guest blog post then please contact me.<\/p>\n","protected":false},"excerpt":{"rendered":"

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