{"id":7565,"date":"2023-12-01T12:47:52","date_gmt":"2023-12-01T12:47:52","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=7565"},"modified":"2023-12-01T12:48:23","modified_gmt":"2023-12-01T12:48:23","slug":"this-article-will-self-destruct-in-10-seconds","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/this-article-will-self-destruct-in-10-seconds\/","title":{"rendered":"This Article Will Self-Destruct in 10 Seconds!"},"content":{"rendered":"

Add Fervent Urgency to Your Offer and Increase Success<\/strong><\/p>\n

Let\u2019s say this article had some critical info. But it was self-destructing in 10 seconds! What would you do? Skim it fast? Take a screenshot?
\nThis is the pillar of persuasive writing called URGENCY. Urgency drives response rates and sales.<\/p>\n

\u201cIn order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity, and passion in the marketplace.\u201d \u2013 Dave Ramsey, speaker, and radio host.<\/p>\n

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A giant swarm gathers outside a Venture department store. They\u2019re pushing against the entrance. The glass doors are vibrating in and out from the crush.
\nThis is not a zombie movie. It\u2019s a cold, early morning in late November 1983.<\/p>\n

\"\"\u201cOne of the guys went out from the back\u2026 to find out why everyone was there\u2026and says, \u2019Oh my gosh. They\u2019re here for the dolls.\u2019\u201d \u2013 Tina Eardley, Venture department store worker. (source: Pixel Dan\u2019s YouTube video \u201cTales from the Cabbage Patch Riots of 1983\u201d)
\nThey open the doors early to keep the glass doors from shattering. People swarm in.
\nWhat \u201cdoll\u201d could cause such behavior?<\/p>\n

This \u201cdoll\u201d was the Cabbage Patch Kid.
\n\u201cThey\u2019re one of a kind. They\u2019re Cabbage Patch Kids. You can give them all of your love.\u201d -Commercial jingle for Cabbage Patch Kids.
\nUrgency is one of the pillars of persuasive writing and sales. What can the Cabbage Patch Kids craze teach us about urgency?<\/p>\n

Urgency with scarcity fueled the huge success of the Cabbage Patch Kids.
\nOnly 3 million Cabbage Patch Kids were available in 1983. The USA had about 33 million kids, and they all seemed to want one. That\u2019s one Cabbage Patch doll for every 11 kids.
\nMaking things scarcer, each Cabbage Patch was one of a kind with a unique stamp, features, first-and-middle-name combo, and birth certificate.
\nThe second factor of urgency is a deadline. All these parents had the hard deadline of Christmas or Hanukkah.<\/p>\n

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\nThe final urgency factor is a \u201cCall To Action\u201d or CTA. The Cabbage Patch marketing campaign asked kids and parents to give the dolls their love and a home. This was clear and emotional.
\nTake action now to boost your response rates. Put these 3 simple actions to work in your business:
\nAction #1: Scarcity. Put a limit on what you are offering. If it\u2019s an info product, offer a limited bonus: only the first 30 orders include a coaching call.
\nAction #2: Deadline. Give them a limited amount of time before a special offer expires. Add a countdown clock to your emails, web pages, and more.
\nAction #3: Call to Action (CTA). We respond to a command. We\u2019ve been conditioned only to respond when given a call to action. Lead them by showing them what to do next. Giving a clear call to action hugely increases response rates.
\nSo here\u2019s my CTA to you! Click this link to discover how much prosperity awaits with online marketing.<\/a><\/p>\n

This is a guest post written by Charles Polanski. If you wish to be considered for a guest post then please contact me.<\/p>\n

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