{"id":7319,"date":"2023-09-28T14:30:02","date_gmt":"2023-09-28T13:30:02","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=7319"},"modified":"2023-09-27T10:26:29","modified_gmt":"2023-09-27T09:26:29","slug":"a-foolproof-lead-magnet-method","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/a-foolproof-lead-magnet-method\/","title":{"rendered":"A Foolproof Lead Magnet Method"},"content":{"rendered":"

The importance of having a quality lead magnet to build your list cannot be overstated.<\/span><\/p>\n

A lead magnet is, of course, something of value that you offer potential subscribers in exchange for their email addresses. \"\"<\/span><\/p>\n

The lead magnet will be on your landing page. People will see the offer and either accept it and give their email, or they will leave your page.<\/span><\/p>\n

I think it\u2019s one of the best ways to start list-building for beginners because it\u2019s pretty easy to do. But you must do things the right way to succeed.<\/span><\/p>\n

The first thing you must etch into your brain is that your lead magnet must absolutely be something of<\/span> high quality<\/span>. It must stand out from the pack and offer true value.<\/span><\/p>\n

Why? Because\u2026<\/span><\/p>\n

You will be judged!\u00a0<\/b><\/p>\n

Your subscribers are far and away more likely to buy the products and services you recommend if they trust you. Gaining trust is the key to earning maximum profits.<\/span><\/p>\n

The fastest way to gain trust is by overdelivering with your lead magnet.<\/span><\/p>\n

Remember, this is the first time you and your subscribers have \u201cmet,\u201d – and first impressions mean everything. You <\/span>will <\/span><\/i>be judged based on the quality of your lead magnet.<\/span><\/p>\n

Send your brand-new subscribers a shabby or underwhelming lead magnet and you\u2019ve lost them. It\u2019s just a matter of time until they unsubscribe.<\/span><\/p>\n

On the other hand, send something of top-notch quality that really wows them, and you could have repeat customers for years and years. That\u2019s why a quality lead magnet is so important.<\/span><\/p>\n

Many marketers create reports or how-to guides. They can be fine if done correctly. But I like to get personal with my lead magnet. Here\u2019s how:<\/span><\/p>\n

Help them make sales<\/b><\/p>\n

Your new subscribers are just like you: they want to make money online. So\u2026 help them do it in your lead magnet!<\/span><\/p>\n

Let me use John\u2019s Ambassador Program (of which I\u2019m a member) as an example. I want to get new subscribers onto John\u2019s webinar so they will join via my affiliate link, and I\u2019ll earn a commission.<\/span><\/p>\n

Now, I could create a lead magnet that explains how people can make high-ticket commissions in this new Ambassador Program. Or, I could actually <\/span>help them make money<\/span> with the program.<\/span><\/p>\n

The latter method is massively more effective. Here\u2019s what I do:<\/span><\/p>\n

I create a landing page on which I offer people 200 free visitors into their funnel to kickstart their business when they join the Ambassador Program. I also offer 6 months of free coaching to help them succeed.<\/span><\/p>\n

A surefire way to gain trust<\/b><\/p>\n

Remember when I said you must gain trust? Well, nothing gains a measure of instant trust like offering people free money, which is basically what I\u2019m doing.<\/span><\/p>\n

This lead-magnet offer entices about 40% of people to sign on to my list. I then take them immediately to my \u201cbridge page.\u201d<\/span><\/p>\n

This is a page where you introduce yourself and explain the benefits of the main offer, before sending them to that offer.<\/span><\/p>\n

On my bridge page, I briefly explain what the AP is about. I tell my subscribers that the main way they make money is by sending traffic into a DFY funnel.<\/span><\/p>\n

Therefore, to help them succeed I will send 200 people into their Super Funnel to help them grow their list and make their first sales.<\/span><\/p>\n

How can I afford this? I take it out of my commission, and I\u2019ll still be turning a good profit.<\/span><\/p>\n

It\u2019s a big win-win<\/b><\/p>\n

I\u2019ll gladly forfeit $200 to make $800. And in the process, I\u2019m helping my subscribers to make their first sales. It\u2019s a classic win-win.<\/span><\/p>\n

You can use the same strategy with any high-ticket program. You don\u2019t have to give free traffic. You could give a \u201crebate\u201d – when someone buys, get their receipt then plop $100 or even $200 into their PayPal account. You could offer to buy traffic and send it into their funnel; you could offer to make their first sale for them using your funnel.<\/span><\/p>\n

Use your imagination. There\u2019s always a way you can help your new subscribers by taking a portion of your commission and investing it back in them.<\/span><\/p>\n

You\u2019ll make many more commissions than if you used a conventional lead magnet.<\/span><\/p>\n

If you want to see what my funnel looks like, or if you\u2019d like to join me: <\/span>CHECK IT OUT<\/span><\/a>.\u00a0 \u00a0<\/span><\/p>\n

This is a guest post written by Brian Carter, If you wish to be considered for a guest post then please contact me.<\/p>\n","protected":false},"excerpt":{"rendered":"

The importance of having a quality lead magnet to build your list cannot be overstated. A lead magnet is, of course, something of value that you offer potential subscribers in…<\/p>\n","protected":false},"author":1,"featured_media":7322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,15,12],"tags":[],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-guest-posts","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-freestocksorg-12627-scaled.jpeg?fit=2560%2C1707&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1U3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/7319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=7319"}],"version-history":[{"count":2,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/7319\/revisions"}],"predecessor-version":[{"id":7323,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/7319\/revisions\/7323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/7322"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=7319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=7319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=7319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}