Over the last few months I’ve seen some shocking marketing tactics, while these tactics are nothing new it is a worrying trend as they seem to be happening more and more. This blog post is going out to all the marketers out there who think we are idiots! I may lose a few JV partners but hey, this needs to be said.<\/p>\n
First of all why do you state on your sales page ‘only 8 remaining’ then have a link to your affiliate program at the bottom of the page?<\/p>\n
We’re not stupid.<\/strong><\/p>\n Why do you say things like ‘closing tonight’ then keep your sales page up for another week?<\/p>\n We’re not stupid.<\/strong><\/p>\n Why do you say ‘price going up at midnight’ then wait a week to put the price up? Only to bring the price back down again a few days later.<\/p>\n We’re not stupid.<\/strong><\/p>\n Why do you tell your affiliates ‘we are number 1 in ClickBank’ yet on your sales page it states ‘only 250 will be made available’?<\/p>\n We’re not stupid.<\/strong><\/p>\n Why do you say the screenshots on your sales page are earned from the method you are selling when clearly they are from your last launch?<\/p>\n We’re not stupid.<\/strong><\/p>\n I could go on and on and on but I’m sure you get the picture, but what’s more worrying than the people who outright lie is the amount of people who promote these lies to their subscribers.<\/p>\n While there’s nothing wrong with scarcity and urgency in any product launch (I do it myself and I’m all for it) to out and out lie and promote lies is something that will hurt your business, people don’t forget when shabby tactics are used so next time you come to launch something you may wonder where all your JV partners and sales went.<\/p>\n And if you’re promoting this rubbish don’t you see what you’re doing to your reputation, promote crap and your business will go down the pan.<\/p>\n So while this is a rant I must warn you, this style of marketing only works if you’re getting thousands of new subscribers each week and can afford to churn and burn, however, if you’re a marketer who gets in the region of a few hundred new subscribers each week think seriously about this style of marketing as it simply wont work. In fact why the big marketers who do bring in thousands of new subscribers each day do this is still beyond me, I mean why don’t they provide value and treat their subscribers well, surely they would make even more money as a result?<\/p>\n So remember, think about providing value and promoting products that will help your subscribers and above all, stop promoting the rubbish, fake screenshot, hyped up lies that we are seeing getting launched each day.<\/p>\n Because we’re not stupid.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Over the last few months I’ve seen some shocking marketing tactics, while these tactics are nothing new it is a worrying trend as they seem to be happening more and…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-684","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-b2","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}