{"id":6405,"date":"2022-08-01T07:25:47","date_gmt":"2022-08-01T07:25:47","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=6405"},"modified":"2022-08-01T07:25:47","modified_gmt":"2022-08-01T07:25:47","slug":"8-hacks-to-improve-email-deliverability","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/8-hacks-to-improve-email-deliverability\/","title":{"rendered":"8 &#8216;Hacks&#8217; to Improve Email Deliverability"},"content":{"rendered":"<p>Everybody wants to make big bucks online and one of the best methods is to create an email list of eager buyers. <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6409\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162.jpg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?resize=2048%2C2048&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>But what is not often discussed is how to make sure email is delivered to the subscriber&#8217;s inbox.<\/p>\n<p>Email that winds up in a customer\u2019s spam or junk folder is still considered to be delivered.<\/p>\n<p>So Delivery rate tells you nothing about inbox placement.<\/p>\n<p>To Improve the email deliverability and hence your sales, start with these 8 Hacks:<\/p>\n<p><strong>Hack 1 &#8211; Use a solid Autoresponder (AR)<\/strong><\/p>\n<p>\u2022Awebwer, Get response, Converkit, Sendlane, etc<br \/>\n\u2022In Poor AR almost 30% -40% or more emails are NOT Delivered<\/p>\n<p><strong>Hack 2: Uniqueness<br \/>\n<\/strong><br \/>\n\u2022How unique is your content?<br \/>\n\u2022How many times has google seen your content?<br \/>\n\u2022You can reuse your best emails after 3 to 4 weeks but change subject lines<\/p>\n<p><strong>Hack 3: \u2014Finding a good Subject Line. Subject lines should talk about<br \/>\n<\/strong><br \/>\n\u2022Benefit (self-interest)<br \/>\n\u2022Curiosity &amp; Intrigue<br \/>\n\u2022Uniqueness-Stands out! use emojis<br \/>\n\u2022Urgency &amp; Scarcity<br \/>\n\u2022Storytelling<br \/>\n\u2022For example &#8212;-See sites like weather.com for ideas<\/p>\n<p><strong>Hack 4: Obtain Good Open Rates (The percentage of email recipients who opened an email after receiving it)<br \/>\n<\/strong><br \/>\n\u2022Open Rates are impacted by Subject Line<br \/>\n\u2022They are also depending on List sizes Assuming 10k subscriber list<br \/>\n\u202220%-30% great<br \/>\n\u202210%-19% Good<br \/>\n\u20225%-10% OK<br \/>\n\u2022Below 5% &#8211;Problem&#8212; Will Get Consistently Blocked.<\/p>\n<p><strong>Hack 5: High CTR ( Click-thru rate ). Number of subscribers that have clicked on at least one link in your email marketing campaign<br \/>\n<\/strong><br \/>\n\u2022Average CTR is 3.2%,<br \/>\n\u2022Top CTR 10%<br \/>\n\u2022Bottom CTR is around .2%<br \/>\n\u2022Impacted by Length of the email ( 300 to 500 words)<br \/>\n\u2022Also impacted by your offer and the link<br \/>\n\u2022And Visual Flow<br \/>\n\u2022Bold, italics, underline<br \/>\n\u2022Bullet Points<br \/>\n\u2022Short sentences<br \/>\n\u2022Images ( avoid or max 30%)<\/p>\n<p><strong>Hack 6 Trigger Words\u2014These words will get you into the spam folder or may not deliver.<br \/>\n<\/strong><br \/>\nFor the latest trigger words Google it. Some examples<br \/>\n\u2022Extra Income<br \/>\n\u2022Free<br \/>\n\u2022100%<br \/>\n\u2022Income from Home \u2026<\/p>\n<p><strong>Hack 7 Use Cousin Domain Sparingly Cousin domains are triggers for inbox providers.<br \/>\n<\/strong><br \/>\n\u2022For example, Company.Com also uses company-mail.Com, companymail.Com, and companydeals.Com to segment different email streams<br \/>\n\u2022Those extra domains could negatively impact your deliverability<\/p>\n<p><strong>Hack 8 Doing all this and still get low open rates??<br \/>\n<\/strong><br \/>\n\u2022Subscribers are not engaged<br \/>\n\u2022Provide them with a newsletter update on \u201cwhat they&#8217;ve missed.\u201d<br \/>\n\u2022 Share with them some customer testimonials\/success stories.<br \/>\n\u2022Regular list Clean-up ( email hygiene)<br \/>\n&#8211; Every 3 months delete subscribers who have not opened any emails<br \/>\n\u2022Segmenting \u2013<br \/>\n&#8211; Active (More than 1-month-old, open or click within 90 days). Send frequent emails<br \/>\n&#8211; Non-Active -no activity in the last 90 days. Send fresh content, and focus on good personalization techniques to get more engagement<\/p>\n<p>So There you go.<\/p>\n<p>Start applying some or all of these hacks and you will see vast improvements in your deliverability, open rates and click-thru rates which will turn into more significant sales for you.<\/p>\n<p>As you start getting better open and click rates you might want to send them high-quality training and money-making offers.<\/p>\n<p>For example, Generate up to $3,136.50 Per Sale Promoting a Proven Coaching Program That Has Generated Over 8 Figures in Revenue For its Students!<\/p>\n<p><a href=\"https:\/\/budgo.org\/refam\" target=\"_blank\" rel=\"noopener\">Click here<\/a> if you want more information on this excellent promotion<\/p>\n<p>I was lucky enough to meet my mentor John Thornhill who is teaching me the correct and ethical way to consistently make money online and use various marketing methods to grow my business.<\/p>\n<p>He has written a controversial report &#8220;WHY YOU&#8217;LL NEVER SUCCEED ONLINE&#8221; that may shock you but the truth needs to be told.<\/p>\n<p>If you&#8217;ve been struggling online this report will open your eyes.<\/p>\n<p>Simply <a href=\"https:\/\/succeed.bhadranews.com\/\" target=\"_blank\" rel=\"noopener\">CLICK HERE<\/a> and you&#8217;ll instantly receive the report<\/p>\n<p>Let me know how it went<\/p>\n<p>Bhadra Patel<br \/>\n<a href=\"http:\/\/Bhadrapatel.com\" target=\"_blank\" rel=\"noopener\">Bhadrapatel.com<\/a><\/p>\n<p><em>This is a guest post from\u00a0<\/em>Bhadra Patel <em>if you would like to be considered for a guest post please contact me.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody wants to make big bucks online and one of the best methods is to create an email list of eager buyers. But what is not often discussed is how&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,15],"tags":[],"class_list":["post-6405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-guest-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/08\/pexels-mike-van-schoonderwalt-5504162-scaled.jpg?fit=2560%2C2560&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1Fj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/6405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=6405"}],"version-history":[{"count":4,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/6405\/revisions"}],"predecessor-version":[{"id":6410,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/6405\/revisions\/6410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/6409"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=6405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=6405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=6405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}