{"id":6340,"date":"2022-06-07T12:51:07","date_gmt":"2022-06-07T12:51:07","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=6340"},"modified":"2022-06-09T09:30:43","modified_gmt":"2022-06-09T09:30:43","slug":"irresistible-and-effective-email-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/irresistible-and-effective-email-marketing-in-2022\/","title":{"rendered":"Irresistible and Effective Email Marketing in 2022"},"content":{"rendered":"<p>Email is still considered to offer one of the highest returns on investment for any marketing activity you can do for your business.<\/p>\n<p>It is, however harder than it\u2019s ever been to get past the spam filters, get your email opened and then acted upon.<\/p>\n<p>After 11 years of sending out marketing emails for both clients and myself, here are my top hacks for making sure your emails pay!<\/p>\n<p><strong>Spam! Spam! Spam! I don&#8217;t need any Viagra!\u00a0<\/strong><\/p>\n<p><strong>(Getting in the \u201cInbox\u201d) <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6343 size-medium\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash.jpeg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p>The average consumer receives 121 emails per day!<\/p>\n<p>Most are spam. Or offers. Or just plain old rubbish.<\/p>\n<p>So as a permission-based business email marketer, what can you do?<\/p>\n<p>Firstly, remind your subscribers to add you to their &#8220;safe senders&#8221; list.<\/p>\n<ol start=\"2\">\n<li>Make sure that your \u201cSend From\u201d address is real, clear and matches your domain.<\/li>\n<li>Don\u2019t use the world&#8217;s favorite spam words in your subject line\u2026<\/li>\n<\/ol>\n<p>Money, Millions, Covid.<\/p>\n<ol start=\"4\">\n<li>Don\u2019t overuse emojis in your subject lines.<\/li>\n<li>AND DON&#8217;T OVERCAPITALISE.<\/li>\n<\/ol>\n<p>All are massive spam flags for ISPs.<\/p>\n<p><strong>What are You Talking About?<\/strong><\/p>\n<p><strong>(Getting the opens)<\/strong><\/p>\n<p>What\u2019s the first thing a subscriber sees about your email in their inbox?<\/p>\n<p>The subject line.<\/p>\n<p>Crafting a subject line that delivers open rates is key to success. After all, if your subject line doesn\u2019t elicit the desired action (an open), then your email is worthless to you and your subscriber.<\/p>\n<p>So what can you do to ensure that your message gets the open it deserves?<\/p>\n<ul>\n<li>Firstly, be honest with your subject line.<\/li>\n<li>Create open curiosity loops. The need to see the answer will drive open rates.<\/li>\n<li>Keep it short. Most are truncated in the preview panel and if you\u2019ve got the value at the end of a long sentence it\u2019s not going to get seen.<\/li>\n<li>And finally, let your subscribers know the benefit of opening your message.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.theemailmarketingmachine.com\/101-subject-lines\" target=\"_blank\" rel=\"noopener\"><strong>https:\/\/www.theemailmarketingmachine.com\/101-subject-lines<\/strong><\/a><\/p>\n<p><strong>I Ain\u2019t Got All Day Bubba<\/strong><\/p>\n<p><strong>(Keep it short and very sweet and give value)<\/strong><\/p>\n<p>How much time have you got spare for reading emails from people trying to sell you stuff? Not much I\u2019ll wager.<\/p>\n<p>(This paragraph was kept short intentionally)<\/p>\n<p><strong>I Don\u2019t Know You. Why Are You Using My Name?<\/strong><\/p>\n<p><strong>(Building the trust)<\/strong><\/p>\n<p>The internet has grown up. And so have subscribers.<\/p>\n<p>12 years ago, when I got an email with my name on it, I knew it was important. It made me feel good. Someone was speaking directly to ME.<\/p>\n<p>Now?<\/p>\n<p>Erm\u2026 No\u2026 NOT AT ALL.<\/p>\n<p>We know that we aren\u2019t being singled out for a special offer. We know that you just want to sell us something.<\/p>\n<p>AND&#8230;<\/p>\n<p>We most definitely know that you don\u2019t know us. Don\u2019t pretend you do. Don\u2019t pretend to be my mate. You\u2019re not (yet).<\/p>\n<p>I sometimes sign up for lists with the name &#8220;F(*K *FF\u201d.<\/p>\n<p>Why? Because it really amuses me to see it sent<\/p>\n<p>back to me \ud83d\ude42<\/p>\n<p>And secondly, because when I see it in the subject line (Jeez, that\u2019s old), I know not to bother opening it most of the time.<\/p>\n<p>Don\u2019t personalise. It\u2019s lame.<\/p>\n<p><strong>How Many Links?<\/strong><\/p>\n<p><strong>(You send your friends emails with loads of links?)<\/strong><\/p>\n<p>Ok&#8230; When you send an email to your mates, do you put the link in 5 times?<\/p>\n<p>No, Me neither.<\/p>\n<p>So why do it in business emails? It\u2019s such a massive red flag to ISPs that it\u2019s one of the biggest factors in getting sent to spam.<\/p>\n<p>Also \u2026 I CAN READ!<\/p>\n<p>I don\u2019t need the link 5 times. It\u2019s not likely to increase the chances of me clicking it. I\u2019m not a dog!<\/p>\n<p>One link in an email please. It\u2019s ok to embed it. It\u2019s ok to use a pretty link or link shortener. But we really don\u2019t need it more than once.<\/p>\n<p>AND FORGET BUTTONS.<\/p>\n<p>Why on earth would you put a button in an email?<\/p>\n<p>(Red flag)<\/p>\n<p><strong>Show me the money!<\/strong><\/p>\n<p><strong>(Getting the buys)<\/strong><\/p>\n<p>So you want to sell in your email. Either your own product or a product you get an affiliate commission on.<\/p>\n<p>Well, why don\u2019t you try to send your subscribers to a review, or at least tell them something special about the product you\u2019re pushing.<\/p>\n<p>Even better? Don\u2019t try to sell anything. Talk about the benefits, the FAQs, and the reasons for buying that product then let the subscriber decide.<\/p>\n<p>Create a nurture sequence. Prime them for a sales email by sending 2 or 3 or even more beforehand explaining to them how what you\u2019ve got or found is going to help them.<\/p>\n<p>BUILD RELATIONSHIPS WITH YOUR SUBSCRIBERS<\/p>\n<p><strong>Send When They Show Interest<\/strong><\/p>\n<p><strong>(Retargeting Baby)<\/strong><\/p>\n<p>Email retargeting is HUGE. And massively underutilised.<\/p>\n<p>Image this\u2026<\/p>\n<p>A prospect has subscribed to your email list and is opening your emails, nurture sequence etc.<\/p>\n<p>You send a sales email with an offer and they click through but don\u2019t make a purchase. Most marketers would stop there, but what if you could send a sequence of emails that entice them back to the sales page. Maybe \u201csweeten the deal\u201d a little.<\/p>\n<p>It\u2019s a powerful strategy that increases your chances of a sale and strengthens the bond between you and your subscribers.<\/p>\n<p><strong>That\u2019s a Crock!<\/strong><\/p>\n<p><strong>(The click must deliver the expectation)<\/strong><\/p>\n<p>And my final hot hack\u2026<\/p>\n<p>Don\u2019t ever promise and underdeliver. Overwhelm, not underwhelm.<\/p>\n<p>When you promise a result in your email, make sure that wherever the click leads to, it provides that result or benefit.<\/p>\n<p>Subscribers will quickly lose interest if all you send are 1-Click makes you a fortune emails that just end up on generic sales pages promising the world and delivering yet another also Golden Goose.<\/p>\n<p>Look at marketers like Kevin Fahey, Michael Cheney and especially John Thornhill. These know EXACTLY how to nurture and deliver with emails.<\/p>\n<p>I\u2019m still learning tons on my journey and my latest mentor is actually John Thornhill. His courses are amongst the strongest offerings.<\/p>\n<p>If you are on your own journey to make money online, I would highly recommend <a href=\"https:\/\/www.makeextramoney.online\/john-thornhill-trillion-dollar\" target=\"_blank\" rel=\"noopener\"><strong>John\u2019s Trillion $ Training.<\/strong><\/a><\/p>\n<p>Thanks for reading, and I hope this piece has helped you smash it with your email marketing.<\/p>\n<p><em>This is a guest blog post by Adam Baetu, if you want to be considered for a guest post please contact us.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is still considered to offer one of the highest returns on investment for any marketing activity you can do for your business. It is, however harder than it\u2019s ever&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,12],"tags":[],"class_list":["post-6340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-torsten-dettlaff-193003-scaled.jpeg?fit=2560%2C1707&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1Eg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/6340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=6340"}],"version-history":[{"count":4,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/6340\/revisions"}],"predecessor-version":[{"id":6348,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/6340\/revisions\/6348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/6342"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=6340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=6340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=6340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}