{"id":5837,"date":"2021-07-07T09:05:26","date_gmt":"2021-07-07T09:05:26","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=5837"},"modified":"2021-07-07T09:05:26","modified_gmt":"2021-07-07T09:05:26","slug":"high-ticket-offer-vs-low-ticket-offer-which-is-better","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/high-ticket-offer-vs-low-ticket-offer-which-is-better\/","title":{"rendered":"High Ticket Offer vs Low Ticket Offer &#8211; Which Is Better?"},"content":{"rendered":"<p>When it comes to high ticket affiliate marketing, there is a lot of conflicting information out there. <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5839\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Some marketers say, \u201cJust focus on selling high ticket products, don&#8217;t waste time selling low ticket offers.\u201d<\/p>\n<p>That is just like saying \u201cdating is a waste of time, just get married on Day 1.\u201d<\/p>\n<p>Unfortunately, the real world doesn&#8217;t work like that.<\/p>\n<p>Typically, before someone is willing to marry you, there is a specific sequence of events that need to take place.<\/p>\n<ol>\n<li>You ask them for a date. (Low Ticket)<\/li>\n<li>You kiss them. (Mid Ticket)<\/li>\n<li>You propose to them. (High Ticket)<\/li>\n<\/ol>\n<p>Now obviously I am oversimplifying things a little bit but I think you get the point I am trying to drive across to you.<\/p>\n<p>The same principle applies when it comes to high ticket affiliate marketing.<\/p>\n<p>A cold prospect (someone who has never heard of you before) is probably not going to pay you thousands of dollars on Day 1.<\/p>\n<p>It is too big of a risk.<\/p>\n<p>That&#8217;s why you need to have low ticket offers that cost anywhere from $1 to $49.<\/p>\n<p>This allows your cold prospect to have a sample of what you offer without taking too much risk.<\/p>\n<p>If they enjoy the experience, now they become warm customers who are more likely to sign up for your high ticket offer.<\/p>\n<p>That&#8217;s why it is meaningless to argue about whether a low ticket or high ticket is better.<\/p>\n<p>They are all important and serve their own purpose.<\/p>\n<p><b>But There Are Marketers Out There Who Just Sell High Ticket Offers!<\/b><\/p>\n<p>Yes, you are right.<\/p>\n<p>Just like there are couples out there who decided to get married on Day 1.<\/p>\n<p>It does happen but it is not common.<\/p>\n<p>The same can be said for the affiliate marketing industry.<\/p>\n<p>Most average marketers don&#8217;t have the skills to sell a high ticket offer directly.<\/p>\n<p>Developing that level of skill can take a long time.<\/p>\n<p>That&#8217;s why it is beneficial for a beginner to have a low ticket offer that can lead to high ticket sales.<\/p>\n<p>Selling a low ticket offer doesn&#8217;t require a lot of skills.<\/p>\n<p>You just need to learn how to put the right product in front of the right people.<\/p>\n<p><b>Maximizing Your Sales and Revenue<\/b><\/p>\n<p>The fact is, some of your subscribers will never buy a high ticket offer, for all kinds of reasons.<\/p>\n<p>Maybe they just can&#8217;t afford it, maybe they are not ready to make a commitment yet, maybe they don&#8217;t trust you enough yet or maybe it is due to their belief system.<\/p>\n<p>However, they will not hesitate to buy low ticket offers that interest them.<\/p>\n<p>Then there are also people who skip all the low ticket offers and just jump straight into the high ticket program.<\/p>\n<p>That&#8217;s why you need to have offers at various price points in order to maximize your sales and revenue.<\/p>\n<p><b>How to Succeed With High Ticket Affiliate Marketing<\/b><\/p>\n<p>If you want to succeed with high ticket affiliate marketing, you need to have a solid understanding of the 5 step sales process:<\/p>\n<ol>\n<li>How to Turn Cold Traffic Into Leads<\/li>\n<li>How to Turn Leads Into Customers<\/li>\n<li>How to Get Your Customers to Buy More Immediately<\/li>\n<li>How to Get Your Customers to Pay You Over and Over Again<\/li>\n<li>How to Turn Your Customers Into High Ticket Clients<\/li>\n<\/ol>\n<p>In order to help you with that, I want to give you a free copy of The Iceberg Effect Book, written by Dean Holland, foreword by Russell Brunson.<\/p>\n<p>You just need to cover a small shipping fee.<\/p>\n<p>This is what Russell Brunson said about the book.<\/p>\n<p><b><i>\u201cI recommend you read this book thoroughly right away, more than once even.\u201d<\/i><\/b><\/p>\n<p><a href=\"https:\/\/quietpassiveincome.com\/bookjt\"><b>Go here to get your free copy of The Iceberg Effect Book.<\/b><\/a><\/p>\n<p>Alan Lim<\/p>\n<p><em>This is a guest post from <\/em><em>Alan Lim, if you would like to be considered for a guest post please contact me.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to high ticket affiliate marketing, there is a lot of conflicting information out there. Some marketers say, \u201cJust focus on selling high ticket products, don&#8217;t waste time&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,12],"tags":[],"class_list":["post-5837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/07\/rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1w9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=5837"}],"version-history":[{"count":2,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5837\/revisions"}],"predecessor-version":[{"id":5840,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5837\/revisions\/5840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/5839"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=5837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=5837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=5837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}