{"id":5776,"date":"2021-06-02T08:18:48","date_gmt":"2021-06-02T08:18:48","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=5776"},"modified":"2021-06-02T08:18:48","modified_gmt":"2021-06-02T08:18:48","slug":"how-to-use-word-of-mouth","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/how-to-use-word-of-mouth\/","title":{"rendered":"How to Use Word of Mouth"},"content":{"rendered":"<p><strong>Word-of-Mouth<\/strong><br \/>\nThe Word of Mouth is simply nothing more than talking to others about something or someone.<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5778\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash.jpg?resize=200%2C300&#038;ssl=1\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?w=1707&amp;ssl=1 1707w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Be aware to apply the <strong>Word-of-Mouth<\/strong>\u00a0in your Internet Marketing strategy because this is the most powerful way to build a valuable Subscriber List<\/p>\n<p><strong>Why is Word-of-Mouth Marketing so important?<\/strong><br \/>\nThis way of marketing is so important because not only is it free, but it has additional higher credibility. People are more likely to test and buy a product from you if they hear about it from a friend than if they see an email or a commercial on TV out of the blue.<\/p>\n<p>With digitalization, <strong>Word-of-Mouth<\/strong> marketing is a great way to use this technique successfully online. Think of sharing messages with friends and associates. Posting reviews online of certain products on a company\u2019s website or Facebook page is also <strong>Word-of-Mouth.<\/strong><\/p>\n<p><strong>Word-of-Mouth has a GREAT Domino effect!<\/strong><br \/>\nImagine you have created a fantastic usable digital product and you have it tested by 20(which is very few) of your family and friends. They are enthusiastic about your product and ask them to share their enthusiasm with all their family and friends (free marketing). You suddenly create 20 DIFFERENT channels of buyers that may generate valuable traffic to your website.<\/p>\n<div class=\"fluid-width-video-wrapper\">\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lo6x4eulY9g\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<p>Let\u2019s say your friends also share it with 20 of their friends. Then all of a sudden you have <strong>400<\/strong> people as potential valuable traffic to your website.<\/p>\n<p><strong><em>And yes those 400 also get excited about your product and start sharing it with another 20 friends. Then suddenly you have 8.000 potential buyers. The next step\u2026Wow\u2026yes, now we are talking about 160.000!!! potential buyers. You see the \u201cSky is the Limit\u201d.<\/em><\/strong><\/p>\n<p><strong>Word-of-Mouth<\/strong> <strong>goes Automatically<\/strong><br \/>\nProbably you don\u2019t think about it that much but everyone applies <strong>Word-of-Mouth<\/strong> on a daily basis, for example:<\/p>\n<p>When visiting a restaurant with your friends say to them <em>\u201clast time I have eaten here Tomato-Vegetable Soup of the house as an appetizer that was fantastic\u201d<\/em>. It is almost guaranteed that 1 or more people in the group will order this Tomato-Vegetable Soup. Simply because you yourself are enthusiastic about it. <strong>Actually, You are the Seller and some of your friends are the Buyers.<\/strong><\/p>\n<p>Or you have <strong>Solar Panels<\/strong> installed on your house and are extremely satisfied with these panels. Automatically you bring this over to those you talk to and new customers easily come out from there.<\/p>\n<p><strong>Word-of-Mouth gives confidence<\/strong><br \/>\nIt gives confidence, of course, under the condition that you deliver a good product. Do you deliver poor quality \u2026 well then it works like a boomerang in the opposite direction and you get no buyers of course.<\/p>\n<p>But assuming that you are a professional and go for quality then <strong>Word-of-Mouth<\/strong> is the most powerful tool there is.<\/p>\n<p>Just think about what you would do if, for example, your friend Eric said to you:<br \/>\n<strong><em>\u201cHey Marcel\u2026I recently followed the coaching program Partnership to Success by John Thornhill, I had to work through it but I have now successfully completed the 60-day program and my 1st product launch was an overwhelming success. I recently heard from you Marcel that you were also thinking about doing something in online business. I can definitely recommend this coaching program to you.\u201d<\/em><\/strong><\/p>\n<p>Of course, I have relied on the information given to me by my good friend Eric and will almost automatically start my research on the <a href=\"https:\/\/webinarwithjohn.com\/?aff=mvdkerkhof&amp;cbm=2jdus8\" target=\"_blank\" rel=\"noopener\"><strong>Partnership to Success<\/strong><\/a> program and check out their website to get more information about it.<\/p>\n<p>If out of the blue I were to receive an email about the program the chances are far more likely that I would just click it away. See there the proof of the power of <strong>Word-of-Mouth<\/strong>.<\/p>\n<p><strong>Word-of-Mouth and Social Media<\/strong><br \/>\nEven if someone would never read the newspaper or never watch TV it is almost impossible not to know, for example, <strong>Elon Musk<\/strong>.<\/p>\n<p><strong>Elon Musk<\/strong> is super active on <strong>Twitter<\/strong> and sometimes he writes the most incredible nonsense there. But in this context, I think his nonsense has a reason. In fact, it\u2019s nothing more than action to generate a reaction.<\/p>\n<p><strong>Elon Musk<\/strong> tweets something about <strong>Bitcoin<\/strong>, within no time it is shared and the world is talking about it. <strong>Bitcoin<\/strong> up <strong>Bitcoin<\/strong> down, for what it\u2019s worth.<\/p>\n<p>Does all of <strong>Elon Musk\u2019s<\/strong> tweeting have a purpose, I think it does. He achieves it by having people talk about him frequently. So there is automatically a lot of talk about his Car Brand <strong>Tesla <\/strong>as well. Because <strong>Elon Musk = Tesla<\/strong>.<\/p>\n<p>As a result, more people will look at <strong>Tesla,<\/strong> and among these viewers, there will be guaranteed buyers. And of course, he likes to sell as many cars as possible. I, therefore, think that the use of <strong>Twitter<\/strong> is one of his consciously chosen marketing strategies to keep his products constantly in the spotlight. See there the power of <strong>Word-of-Mouth<\/strong> on Social Media.<\/p>\n<p><strong>L.L.T.S. with Word-of-Mouth<\/strong><br \/>\nThis is about <strong>\u201cLaunch, List, Traffic, Sales\u201d<\/strong> with <strong>Word-of-Mouth.<\/strong><\/p>\n<p><strong>Launch<\/strong><br \/>\nWith the first launch of your professional digital product you have your first buyers(hopefully a lot).<\/p>\n<p><strong>List<\/strong><br \/>\nAfter the 1st Launch, everything is different and a whole new world opens up for you (wise words from my friend and <strong>Top Internet<\/strong> <strong>Marketer<\/strong> <strong>Steven Alvey<\/strong>). You have buyers on your list. You are, of course, going to give these customers the attention they deserve and treat them as your friends<\/p>\n<p>And because your friends trust you, they will gladly share your current and next recommendations (not everyone will do it but at least a significant percentage).<\/p>\n<p><strong>Traffic<\/strong><br \/>\nBecause your friends share your recommendations (<strong>Word-of-Mouth<\/strong>) you will get more and more real valuable traffic to your website. (See my above-mentioned example of the <strong>Domino Effect\u00a0<\/strong>with sharing your recommendations)<\/p>\n<p><strong>Sales<\/strong><br \/>\nNow that you\u2019ve generated really valuable traffic to your website through <strong>Word-of-Mouth<\/strong> you get a seriously higher number of buyers on your list. <strong>Your Sales will improve and are about to get serious<\/strong>. Yes, you are in business now!<\/p>\n<p>I repeat here the wise words of my friend and <strong>Top Email Marketer Randy Smith<\/strong> who taught me that it\u2019s with launching your first product that you start to professionally build your list and generate valuable Traffic and Sales. So the first task is your <strong><em>product creation<\/em><\/strong> and <em><strong>its launch<\/strong><\/em>. The traffic will then follow naturally.<\/p>\n<p><strong>My Personal Word-of-Mouth<\/strong><br \/>\nIf you are serious about moving forward in the online business I highly recommend the 60-Day <strong>Partnership to Success <\/strong>program\u00a0by my friend and mentor <strong>John Thornhill<\/strong>.<\/p>\n<p>You don\u2019t have to do it but at least go follow the webinar by clicking on <a href=\"https:\/\/webinarwithjohn.com\/?aff=mvdkerkhof&amp;cbm=2jdus8\" target=\"_blank\" rel=\"noopener\"><strong>\u201cMy Word of Mouth\u201d<\/strong><\/a>. You have nothing to lose, it\u2019s free.<\/p>\n<p><strong>I hope this was a valuable article for everyone and really appreciate your comments.<\/strong><\/p>\n<p><strong><em>(By the way, I suggest everyone share this article with at least 20 of their friends\u2026lol.)<\/em><\/strong><\/p>\n<p>Regards,<\/p>\n<p><strong>P.S.<\/strong><br \/>\n<strong>Oh Yeah\u2026Don\u2019t forget to really serious watch John Thornhill\u2019s webinar,<br \/>\njust by clicking on <a href=\"https:\/\/webinarwithjohn.com\/?aff=mvdkerkhof&amp;cbm=2jdus8\" target=\"_blank\" rel=\"noopener\">\u201cTHIS IS IT\u201d<\/a><br \/>\n<a href=\"https:\/\/webinarwithjohn.com\/?aff=mvdkerkhof&amp;cbm=2jdus8\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-132 size-full\" src=\"https:\/\/i0.wp.com\/marcelvandekerkhof.com\/wp-content\/uploads\/2021\/04\/728x90-1.jpg?resize=728%2C90&#038;ssl=1\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" srcset=\"https:\/\/marcelvandekerkhof.com\/wp-content\/uploads\/2021\/04\/728x90-1.jpg 728w, https:\/\/marcelvandekerkhof.com\/wp-content\/uploads\/2021\/04\/728x90-1-300x37.jpg 300w\" alt=\"\" width=\"728\" height=\"90\" \/><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>This is a guest post from Marcel vd Kerkhof, if you would like to be considered for a guest post please contact me.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word-of-Mouth The Word of Mouth is simply nothing more than talking to others about something or someone. Be aware to apply the Word-of-Mouth\u00a0in your Internet Marketing strategy because this is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,12],"tags":[],"class_list":["post-5776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2021\/06\/jessica-da-rosa-wXJViXxHP44-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1va","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=5776"}],"version-history":[{"count":2,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5776\/revisions"}],"predecessor-version":[{"id":5779,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5776\/revisions\/5779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/5778"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=5776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=5776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=5776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}