{"id":57,"date":"2008-02-05T17:49:06","date_gmt":"2008-02-05T17:49:06","guid":{"rendered":"http:\/\/planetsmsblog.com\/get-this-wrong-and-your-business-will-fail\/"},"modified":"2008-02-05T17:49:06","modified_gmt":"2008-02-05T17:49:06","slug":"get-this-wrong-and-your-business-will-fail","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/get-this-wrong-and-your-business-will-fail\/","title":{"rendered":"Get This Wrong And Your Business Will Fail"},"content":{"rendered":"<style><\/style>\n<p>This is a topic I have never really covered in detail before but I feel it  needs to be said as it&#8217;s happening more often.<\/p>\n<p>Also, I don&#8217;t consider myself an expert in this field so take what you want  from this post, but I do know I have turned down many many JV requests because  of this.<\/p>\n<p>There is one critical factor that every successful product has in common.  And it makes no difference if you are\u00a0Mr. Guru or if this is the first product  you have created, get this wrong and your product will fail.<\/p>\n<p>Have you guessed what this critical factor is yet?<\/p>\n<p><strong>I&#8217;m talking about you sales copy (sales page)<\/strong><\/p>\n<p>Time and time again I receive JV requests where the product is excellent  but the sales copy sucks so bad I could never promote it. Things like  outrageous headlines\u00a0such as &#8220;make a million dollars in an hour&#8221;, or sales copy like &#8220;look at  my\u00a0ten million\u00a0dollar mansion&#8221;, and &#8220;check out\u00a0the Ferrari I just\u00a0bought, I will  be driving it to my yacht next week\u00a0before I sail\u00a0to the Caribbean&#8221;.<\/p>\n<p>It&#8217;s strange how in some cases the sellers of these type of products claim to be\u00a0worth all this money but can&#8217;t afford to  hire a proofreader to spell check their salespage\u00a0and their eBook cover was  created with some\u00a0two dollar software. Plus how come the Ferrari is still in the  showroom? And hey, wasn&#8217;t that mansion on Cribs last week??? I&#8217;m sure it belongs  to Puff Daddy&#8230;<\/p>\n<p><strong>I&#8217;m sure you get the picture.<\/strong><\/p>\n<p>So you need to understand something here,\u00a0you really could have the next  million dollar product but if your sales page makes outrageous claims or\u00a0is poor  you may never make a hundred bucks. This is how important this is.<\/p>\n<p>So first of all I would advise you never make outrageous income claims or  stick silly pictures of fancy houses or yachts on your sales pages, just be  yourself.<\/p>\n<p>Seriously, a &#8216;make $50 a day&#8217; product appeals more to me than &#8216;make a  million by the end of the week&#8217;. This is because it&#8217;s more realistic, and I bet  the $50 a day product would outsell the million dollar eBook a hundred to one and I&#8217;ll tell you why. Because I know a lot of people would like to learn how to make $50 a day and it sounds achievable. But they know they will never earn a million by the end of the week.<\/p>\n<p>Listen, people are not dumb so don&#8217;t talk to them like they are. Make  outrageous claims and you may as well shut down your sales page. And even if you  do make a sale once your customer finds out your claims were rubbish you  will\u00a0simply have another refund request to deal with.<\/p>\n<p>And\u00a0another thing I want to cover is please get some professional graphics  created if you are serious about this business. People really really do judge an  eBook by it&#8217;s cover and the price you pay for a professional service will be  covered\u00a0ten fold once the sales start to come in. But I&#8217;m just getting started  here, there is so much more to writing good sales copy and I have to keep  stressing how important good sales copy is.<\/p>\n<p><strong>But what if I can&#8217;t write good copy John?<\/strong><\/p>\n<p>Well you have two options here:<\/p>\n<p>Option one is to\u00a0pay for good copy to be written for you. But getting copy  written for you can be very expensive.<\/p>\n<p>In fact I\u00a0once paid $2000 for a sales page re-write. Yes, $2000 just to get  a sales page re-written. I had already done the hard work but I had a moment of  madness and paid the money, and I still had to get more graphics created myself.  I have also paid upwards of $500 just for email copy to be written.<\/p>\n<p>But even though I spent all this money in most instances\u00a0my conversions  actually never really increased. And do you want to know why?<\/p>\n<p>Because nobody knows my products as well as I do. Sure, I could probably  find a top copywriter and pay $30,000 and possibly double my conversions. But as  I&#8217;m not 100% sure of\u00a0the results the risks would be too high.<\/p>\n<p>And in fact my best selling products are all from copy I wrote myself. Now  like I said I don&#8217;t consider myself to be an expert copywriter\u00a0but the fact I&#8217;m  making sales means I must be doing something right. And sure, some people will  tell me that I am leaving a fortune on the table but I&#8217;m not going to pay 30k to  find out.<\/p>\n<p>So this brings me onto your\u00a0second option, learning to write copy. I  actually feel this is one of the most crucial skills you can learn online, if  you can learn to sell you can sell anything.<\/p>\n<p>So how can you learn to write and produce\u00a0good copy at a price that wont  break the bank?<\/p>\n<p>Well allow me to introduce Randy Smith.<\/p>\n<p>Randy is a born salesman and\u00a0has done some\u00a0copywriting\u00a0for some of the most  respected online marketers. Some of his results have been truly amazing, and  that&#8217;s from writing copy for other peoples products.<\/p>\n<p>And because of this I have been\u00a0pestering\u00a0him for months telling him\u00a0to  write an eBook explaining how to create a successful sales page. I mean most of  us simply can&#8217;t or wont pay thousands of dollars for our sales copy. Especially  when we are just starting out.<\/p>\n<p>So because of me pestering Randy he has finally written an eBook that will  show you how to write successful sales copy. The eBook is called <a href=\"http:\/\/www.john-thornhill.com\/recommends\/salesletter_abc\" target=\"_blank\">Salesletter ABC<\/a>  and it\u00a0walks you through the process of creating a sales page in 10 easy to  follow stages. In fact you even get a sales page template to work from. This is  what makes this product so unique, step one, do this. Step two, do this. And at  the end you have a salespage that you can be proud of.<\/p>\n<p>Now I have had full access to Randy&#8217;s product and let me tell you if you  can&#8217;t write a successful sales page after reading this eBook you will need to go  down the hiring route. But let me assure you this wont happen as I know this  eBook can teach anyone to write a successful sales page.<\/p>\n<p>You must understand that if\u00a0you are just starting out you need  to get the fundamentals of writing sales copy right, and <a href=\"http:\/\/www.john-thornhill.com\/recommends\/salesletter_abc\" target=\"_blank\">Salesletter ABC<\/a> goes  above and beyond that.<\/p>\n<p>So you now have 3 choices.<\/p>\n<p>1, Hire a professional copywriter for thousands of dollars.<\/p>\n<p>2, Write your copy yourself without knowing the basic fundamentals and risk  losing a ton of sales and potential JV partnerships.<\/p>\n<p>3, Buy Randy&#8217;s eBook and learn how to write successful copy.<\/p>\n<p>Let me tell you now option 3 will put the most money in your pocket. If  this eBook can increase your conversions by even 0.1% it will pay for itself ten  times over.<\/p>\n<p>So check out SalesLetter ABC by visiting the link below.<\/p>\n<p><strong><a href=\"http:\/\/www.john-thornhill.com\/recommends\/salesletter_abc\" target=\"_blank\">http:\/\/www.salesletterabc.com<\/a><\/strong><\/p>\n<p>Feel free to share your comments.<\/p>\n<p>John<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a topic I have never really covered in detail before but I feel it needs to be said as it&#8217;s happening more often. Also, I don&#8217;t consider myself&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-V","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}