{"id":5382,"date":"2020-12-11T11:24:57","date_gmt":"2020-12-11T11:24:57","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=5382"},"modified":"2020-12-11T11:25:20","modified_gmt":"2020-12-11T11:25:20","slug":"are-apps-the-new-websites","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/are-apps-the-new-websites\/","title":{"rendered":"Are Apps The New Websites?"},"content":{"rendered":"<p>I\u2019m sure we can all agree that 2020 has taken us through a whirlwind of a year. <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5385\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Whether your 2020 was amazingly awesome, or incredibly disappointing, I think all of us are ready to dive headfirst into the New Year.<\/p>\n<p>The New Year always comes with long lists of goals, resolutions, and dreams. The sky\u2019s the limit when imagining what you want to accomplish in the next year.<\/p>\n<p>Though in addition to all your personal goals and resolutions you are going to set for 2021, I might also suggest writing down a list of things you can do to improve your business in 2021.<\/p>\n<p>You might be thinking, \u201cYeah, that\u2019s a good point, but I feel like I\u2019ve tried every single sales and marketing tactic in the book. What else is there to do?\u201d<\/p>\n<p>And I\u2019m here to tell you that I\u2019ve got just what you need: An app for iPhone and Android<\/p>\n<p>There are SO MANY benefits to having an app for your business. Apps are truly paving the way for the future in terms of both business and marketing. Having your very own app gives you a highly effective marketing and sales channel and provides your audience with ways to instantly connect with you and your community.<\/p>\n<p>If for some reason you\u2019re still not convinced why you NEED an app for your business, here are 5 reasons why NOT having an iPhone app is going to cost you in 2021:<\/p>\n<p><strong>1.<\/strong> <strong>You may become stuck in the same cycle of marketing.<\/strong><\/p>\n<p>Send this email, schedule that social media post, run this Facebook ad &#8211; do you feel like you\u2019re doing all the right things, but your marketing efforts seem to come up short every time?<\/p>\n<p>This is because while email, social media, and paid ads are all great tactics, they are not the most reliable and effective ways to market anymore.<\/p>\n<p>Check out these Facts:<\/p>\n<p>According to Facebook Statistics, here\u2019s where people now spend their web- time:<\/p>\n<p>&#8211; 5% of time on desktop web browsers<br \/>\n&#8211; 7% of time on mobile app web browsers<br \/>\n<strong>&#8211; 88% of time on mobile apps (IOS &amp; Android)<\/strong><\/p>\n<p>You need a way to communicate DIRECTLY with your audience while also providing them with a place to go that connects them to your business. This is where an app proves to be REALLY helpful.<\/p>\n<p>Another reason most businesses consider mobile apps to be the holy grail of digital marketing is that mobile apps take up what\u2019s called \u201cPhysical screen real estate\u201d on someone\u2019s device.<\/p>\n<p>So when someone downloads a mobile app that they&#8217;re interested in, that app then occupies what&#8217;s called screen real estate on their phone. And the app is there, 24\/7, right in front of them. And by seeing it 24\/7 on their phone they will often feel inclined to check out what\u2019s new, what they can learn\u2026<\/p>\n<p>And ultimately it\u2019s going to lead them deeper into the opportunity to work with you.<\/p>\n<p>Apps provide you with a way to meet your audience RIGHT where they are: their phones. NOT having an app for your business forces you to stick to marketing methods that are not \u201cFront and Center\u201d, making it very difficult to grow and scale your business quickly and effectively.<\/p>\n<p><strong>2. It will be harder for you to build community and loyalty with your audience.<\/strong><\/p>\n<p>Without an app for your business, there\u2019s no one spot your audience can go to connect with you and access the content that is fully controlled by you.<\/p>\n<p>Sure, you can direct your audience to your social media profile, though when social media is SO distracting, a lot of people may scroll through your profile for a minute or two and then click off to check out somebody else\u2019s business.<\/p>\n<p>You could, of course, direct people to your website, but if your audience member is on a mobile device, it will definitely feel like an inconvenience for your user. It would be a lot easier for them to locate your app on their phone screen, click on it, and voila, be on your app in an instant!<\/p>\n<p><strong>3. There\u2019s no way to offer \u201cmore\u201d for your audience.<\/strong><\/p>\n<p>With an app, you can upload as much content as you want to share with your audience and organize it exactly the way you want. This makes it easy for your audience to know exactly where to find what content they&#8217;re looking for, and it\u2019s great because you can send push notifications directly to your users\u2019 phones when you upload new content.<\/p>\n<p>Without an app, you are forced to use emails, social media, YouTube, etc. to send out content to your audience, making it challenging for your audience to go back and find previous content that they\u2019re looking for.<\/p>\n<p><strong>4. An app is an untapped sales channel.<\/strong><\/p>\n<p>If you don\u2019t have an app for your business, you are essentially leaving money on the table. As I mentioned earlier, having an app for your business gives you a direct and frequent communication channel between you and your audience (AKA a great way to make sales).<\/p>\n<p>Having an app also allows you to constantly be on your users&#8217; minds. Every time they open their phone and see your app icon, they will be reminded of you. Thus, making it more likely that they will choose to buy your product or service.<\/p>\n<p><strong>5. You won\u2019t have anything that makes you different from your competitors.<\/strong><\/p>\n<p>No matter what industry you\u2019re in, most small and medium businesses do not have an app for their business yet, meaning you may find yourself blending in with all your competitors.<\/p>\n<p>Without an app, you won\u2019t be able to go above and beyond for your audience or make it easier for them to connect with you over your competitor.<\/p>\n<p>Do you see now why having an app is going to be absolutely crucial for your business in the coming years? Apps open up so many doorways to communicate with your audience and build a loyal community of followers, which will in turn make your sales grow.<\/p>\n<p><a href=\"https:\/\/22apps.com\/secret\/?ref=651\" target=\"_blank\" rel=\"noopener\"><strong>22apps<\/strong><\/a> gives you the ability to create an app for your business in the most simple and inexpensive way yet, and best of all, 22apps has a <strong>FREE<\/strong> version that you can pre-register for today by clicking <a href=\"https:\/\/22apps.com\/secret\/?ref=651\" target=\"_blank\" rel=\"noopener\"><strong>Here<\/strong><\/a><\/p>\n<p>And it gets better\u2026<\/p>\n<p>When you join 22apps <strong>FREE<\/strong> version today\u2026<\/p>\n<p><strong>No Credit Card Required. Ever!<\/strong><\/p>\n<p>Yes, no credit card required ever!<\/p>\n<p>You can Get Started for FREE building your app without ever paying a penny! Here\u2019s what to expect for <strong>FREE when you join today<\/strong>:<\/p>\n<p>Free \u2013 Build Your Own Custom App with full navigation<br \/>\nFree \u2013 Integrate with Apple &amp; Android App Stores for maximum visibility<br \/>\nFree \u2013 Bandwidth and hosting<br \/>\nFree \u2013 Full Access to all Premium Elements<br \/>\nFree \u2013 Instant and unlimited app updates<br \/>\nFree \u2013 Unlimited Push Notifications<br \/>\nFree \u2013 Highly Optimized App Templates<br \/>\nFree \u2013 Fully customizable App Pages (with unlimited content per page)<br \/>\nFree \u2013 Customized App Logo and Splash Screen<br \/>\nFree \u2013 Lifetime software and app updates<br \/>\nFree \u2013 In-app webpage links<br \/>\nFree \u2013 Several Platinum Training and Courses<br \/>\nFree \u2013 Full access to testing and app demos<br \/>\nFree \u2013 New additional features to come!<\/p>\n<p>Don\u2019t let not having an app cost you in 2021, especially when there\u2019s such an easy way to make your dream app become a reality.<\/p>\n<p>This is your time my friend,<\/p>\n<p>Believe in yourself, always.<\/p>\n<p>Geoff<\/p>\n<p>PS: \u201cCan you really afford to miss this opportunity? You have everything to gain and nothing to lose.<br \/>\nJoin the smart marketers here today.<\/p>\n<p><a href=\"https:\/\/22apps.com\/secret\/?ref=651\" target=\"_blank\" rel=\"noopener\"><strong>22apps FREE version<\/strong><\/a><\/p>\n<p>This is a guest post from Geoff Farrugia, if you would like to be considered for a guest post please contact me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m sure we can all agree that 2020 has taken us through a whirlwind of a year. Whether your 2020 was amazingly awesome, or incredibly disappointing, I think all of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,12],"tags":[],"class_list":["post-5382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/12\/rami-al-zayat-w33-zg-dNL4-unsplash-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1oO","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=5382"}],"version-history":[{"count":4,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5382\/revisions"}],"predecessor-version":[{"id":5387,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/5382\/revisions\/5387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/5385"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=5382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=5382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=5382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}