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battling with other marketers for customers. You have to go to battle to create a product. However, the biggest battle you\u2019ll find is with yourself.<\/p>\nThis business is a constant series of battles. You battle to get traffic. You battle to convert that traffic to sales. You\u2019re battling with other marketers for customers. You have to go to battle to create a product. However, the biggest battle you\u2019ll find is with yourself.<\/p>\n
Whatever happens to you, whatever battle you face, just Roll With It. Sometimes, life just punches you in the nose. The story I\u2019m about to tell you is true. A friend of mine added #adultingishard.<\/p>\n
We took a road trip to visit family over the weekend. We had a wonderful time. These family members are more like friends, and we\u2019re just getting reacquainted with them.<\/p>\n
NOTE: It\u2019s never too late to reconnect with family or friends you may have not communicated with for a while. And it\u2019s always worth it.<\/strong><\/p>\n So, an excellent visit and we began our 5+ hour drive home on Sunday afternoon. It started to rain, then it really started coming down heavy, like must drive slowly kind of heavy. Then we noticed the car began to shake. Great. Sunday afternoon, massive rain and now the car gets stupid.<\/p>\n We\u2019re on the PA turnpike, but only 2 miles from the next exit, so we take it. It\u2019s the turnpike. We have no idea where we are. We exit and I see a Harley dealer up the street. It\u2019s still raining, and the dealership has an awning in the parking area. They\u2019re closed, of course. It\u2019s Sunday, but a convenient place to stop.<\/p>\n I lift the hood and take a look, but I\u2019m no mechanic and these new cars. . . you can\u2019t see much anyway. We called AAA, but all they could offer was jump the battery, change the flat, or tow us to the next town. That was no help. There were NO mechanics open in this tiny little town in Central Pennsylvania.<\/p>\n So we sat down and thought. We considered the situation and all of our choices and made a decision.<\/strong><\/p>\n That last sentence is isolated because that\u2019s how you deal with adversity.<\/p>\n The car would run, but not for 200 miles without causing damage. I still didn\u2019t know what the problem was, but I know enough to NOT drive a damaged car any further than is absolutely necessary. So we drove to a nearby hotel and got a room for the night.<\/p>\n We relaxed and decided we\u2019d start calling mechanics first thing Monday morning. Which we did. And none of them could even consider looking at the car that day, they were all either too busy or short-staffed. I had a pleasant conversation with one of them, and he sounded like someone who could probably get the job done. The next decision we made was to drive it over to his shop, rent a car to drive home, and come back on the weekend to retrieve it.<\/p>\n And that\u2019s what we did. He committed to completing the repair by Saturday, we caught a ride to the rental place, picked up a car and drove home.<\/p>\n The point of this story? You can\u2019t always control what happens to you, but you can always control your response. You can\u2019t control those people. But there are things you can control. Where did you advertise, how much did you spend, when did you advertise, what were you advertising? These are all things you can change. And you learn from these mistakes.<\/p>\n There aren\u2019t enough people in that audience that will listen to you, advertise somewhere else. They don\u2019t want what you\u2019re selling. Find a different product or a different audience. Maybe you can reach those people with your product, but you\u2019re going to have to spend more money. This is just one example.<\/p>\n Again, don\u2019t give up just because you struck out once. You know that analogy.<\/p>\n The other thing is, don\u2019t do this alone. Okay, maybe you can, but most of the people doing this successfully have learned from someone else who\u2019s been successful. I\u2019m always happy to help. And I can point you to the same person who helped me get here. He\u2019s doing a free webinar and you can access it, for free, by clicking here<\/a>.<\/p>\n
\nThat\u2019s as important in this business as it is in any other aspect of your life. For example, you spend some money on advertising. It doesn\u2019t pay off.<\/p>\n