{"id":4803,"date":"2020-04-16T06:55:58","date_gmt":"2020-04-16T06:55:58","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=4803"},"modified":"2020-04-16T06:55:58","modified_gmt":"2020-04-16T06:55:58","slug":"how-can-you-get-started-with-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/how-can-you-get-started-with-digital-marketing\/","title":{"rendered":"How can you get started with digital marketing?"},"content":{"rendered":"<p>Digital marketing is widely regarded as one of the best ways to promote products and services nowadays. As a result, it can also be a very lucrative career path. <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4806\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/04\/marvin-meyer-SYTO3xs06fU-unsplash1.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/04\/marvin-meyer-SYTO3xs06fU-unsplash1-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/04\/marvin-meyer-SYTO3xs06fU-unsplash1-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/04\/marvin-meyer-SYTO3xs06fU-unsplash1-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/04\/marvin-meyer-SYTO3xs06fU-unsplash1-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/04\/marvin-meyer-SYTO3xs06fU-unsplash1-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>However, getting started with digital marketing is what most people struggle with nowadays. It seems interesting until you go online and see all kinds of tutorials and content to go through.<\/p>\n<p>So you have to wonder, how can you get started with digital marketing? Here are some tips to get you started.<\/p>\n<p><strong>Establish an online presence<\/strong><br \/>\nIf you want to become a digital marketer, then you need an online presence. A website that shows your expertise and companies you worked with will only help boost your personal brand.<\/p>\n<p>So that\u2019s something you want to get started with as fast as possible. On top of that, you want to know the latest trends in the industry and even write about them as blog posts if possible.<\/p>\n<p><strong>Browse digital marketing websites<\/strong><br \/>\nThere are some great websites regarding SEO such as MOZ, Distilled, SEOGadget and Search Engine Land. You can also study PPC Hero for PPC info and trends.<\/p>\n<p>We even recommend Social Media Today and Social Media Examiner for any social media news. And if you want general content about digital marketing, then Hubspot is a great option.<\/p>\n<p><strong>Study various digital marketing courses<\/strong><br \/>\nThere are lots of free and also paid digital marketing courses that you can check out and those are incredible. Here are some of the top picks you can check out:<\/p>\n<p>&#8211; Optinmonster Digital Marketing Training <a href=\"https:\/\/optinmonster.com\/university\/courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/optinmonster.com\/university\/courses\/<\/a><\/p>\n<p>&#8211; Udemy\u2019s Digital Marketing Courses <a href=\"https:\/\/www.udemy.com\/topic\/digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.udemy.com\/topic\/digital-marketing\/<\/a>. You can find all kinds of different courses here, based on what you want to cover. And many of these are very affordable for everyone. However, every course is paid, so you have to pick what\u2019s interesting for yourself.<\/p>\n<p>&#8211; Simplilearn\u2019s Digital Marketing Specialist Program <a href=\"https:\/\/www.simplilearn.com\/advanced-digital-marketing-certification-training-course\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.simplilearn.com\/advanced-digital-marketing-certification-training-course<\/a> is interesting because it helps you obtain all kinds of information about being a digital marketer and how you can learn new stuff. It\u2019s a paid program, but it comes with a certificate.<\/p>\n<p>&#8211; Coursera\u2019s Digital Marketing Specialization <a href=\"https:\/\/www.coursera.org\/specializations\/digital-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.coursera.org\/specializations\/digital-marketing<\/a> is a great course for those that want to learn as they go. It will take around 8 months to complete, but it\u2019s an amazing course with a lot of content.<\/p>\n<p><strong>Get certified<\/strong><br \/>\nOnce you study some courses, you also want to obtain a certification. After all, it\u2019s hard for people to trust a digital marketer that\u2019s not certified.<\/p>\n<p>You can try to find a certification for your local area, or you can get general certifications like the Google AdWords Certification, Google Analytics Certification, HubSpot Content Marketing Certification, Hootsuite Social Media Marketing Certification, Content Marketing Institute Online Certification and many others. Even the Facebook Ad Certification will help.<\/p>\n<p>Aside from all of these, it\u2019s also a good idea to check <a href=\"http:\/\/six11.part2suc.hop.clickbank.net\/?cbm=2jdus8&amp;page=automatedsales\" target=\"_blank\" rel=\"noopener noreferrer\">this system from John Thornhill<\/a> that will help you get started with digital marketing. It\u2019s an incredible program that will help take your digital marketing approach to the next level. Just consider checking it out right now and you will be impressed with its quality, high standard and attention to detail!<\/p>\n<p><em>This is a guest post from Kurt Stockhausen, if you would like to be considered for a guest post please contact me.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is widely regarded as one of the best ways to promote products and services nowadays. As a result, it can also be a very lucrative career path. 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