{"id":4648,"date":"2020-01-27T15:11:28","date_gmt":"2020-01-27T15:11:28","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=4648"},"modified":"2020-01-27T15:11:28","modified_gmt":"2020-01-27T15:11:28","slug":"7-reasons-why-a-fantastic-logo-design-is-essential-for-starting-a-business","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/7-reasons-why-a-fantastic-logo-design-is-essential-for-starting-a-business\/","title":{"rendered":"7 Reasons Why a Fantastic Logo Design is Essential For Starting a Business"},"content":{"rendered":"<div class=\"\">\n<div class=\"\"><span class=\"\">My name is Daniel, and I&#8217;d like to offer you 7 key factors to consider when getting a logo designed for your business. <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4657\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash.jpg?resize=225%2C300&#038;ssl=1\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash-scaled.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash-scaled.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash-scaled.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash-scaled.jpg?resize=1536%2C2048&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><br \/>\n<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nWhen it comes to great logo design, you ultimately want it to convey your brand. At the same time, you don\u2019t want it to take up too much space. That is the greatest challenge; to be able to create a winning impact within space constraints.<br class=\"\" \/><\/span><\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n1.\u00a0 Research for effective logo design<\/span><\/strong><\/div>\n<div class=\"\"><span class=\"\">Never make the mistake of rushing into creating a logo design. You need to do a fair bit of research to understand the company, its objectives, and mission as well as its business goals; both short and long term. You also need to know the demographics of the target audience.\u00a0<\/span><\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n2.\u00a0 Attractive and unique: two elements of great logo design<\/span><\/strong><\/div>\n<div class=\"\"><span class=\"\">You obviously want your logo design to catch the attention of the customer. At the same time, it should not be screaming for attention.<br class=\"\" \/><\/span><\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n3.\u00a0 Simple and memorable logo design<\/span><\/strong><\/div>\n<div class=\"\"><span class=\"\">Focus on making sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember.<br class=\"\" \/><\/span><\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n4.\u00a0 Flexibility is a major issue in logo design<\/span><\/strong><\/div>\n<div class=\"\">\n<p><span class=\"\">There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn\u2019t work on a product wrapper!<\/span><\/p>\n<p>Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out!\u00a0 That means you need to consider the size of the logo and the appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.<\/p>\n<\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n5.\u00a0 Never clutter your logo in logo design<\/span><\/strong><\/div>\n<div class=\"\"><span class=\"\">One critical mistake people make is too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!<\/span><\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n6. Use fonts that promote readability in your logo design<\/span><\/strong><\/div>\n<div class=\"\"><span class=\"\">You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point in using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.<\/span><\/div>\n<div class=\"\"><strong><span class=\"\"><br \/>\n7. Usage of color in logo design<\/span><\/strong><\/div>\n<div class=\"\"><span class=\"\">A great logo design will always focus on using complementary colors that look good against a black or white background.\u00a0 \u00a0 \u00a0<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nI would like to take this opportunity to offer anyone reading this article a free simple logo graphic design. Simply <\/span><span class=\"\"><a class=\"\" href=\"https:\/\/shop4abiz.com\/2020\/01\/free-logo-design-concept-offer\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a><\/span> <span class=\"\">to sign up to take advantage of this special offer. Please include a brief explanation of the company name, industry, preferred colors and perhaps a short slogan\/tag line that can possibly be incorporated into the final logo.<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nI can offer three free logo concepts, in various shapes\/colors and then offer two revisions if necessary. The revisions must include the same company name for consistency. I will turn the concept around within 2-3 days. This is a great offer saving entrepreneurs money starting out on a new business venture.<\/span><\/div>\n<div class=\"\"><span class=\"\"><b class=\"\"><br \/>\nABOUT ME:<\/b> I first became interested in internet marketing out of necessity when searching for ways to promote my original music recordings online. Getting digital distribution for my music was an eye-opening experience when I realized anyone in the world could find and listen to my music catalog if promoted correctly.<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nI learned how to produce simple graphics support materials such as logos and flyers, set up social media profiles, post blog articles and publish content such as short animated promo videos and photos. I am no stranger to Twitter, Facebook, Instagram, WordPress, YouTube, and Google My Business. \u00a0<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nWhen I started my travel agency business I began to learn more about local referral marketing by joining and presenting in front of local business groups. While working to get the word out about my business, I was approached by local SEO and Web Marketers to use their services to expand my client base.<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nI was intrigued by the services they offered and decided to learn more about it on my own since I&#8217;ve always been a do-it-yourselfer and welcomed the challenge of creatively using social media and the internet to promote my businesses.<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nWhile researching various methods of internet marketing, I came upon a <a class=\"\" href=\"http:\/\/trilab2000.part2suc.hop.clickbank.net\/?cbm=2jdus8&amp;page=automatedsales\" target=\"_blank\" rel=\"noopener noreferrer\">business coaching webinar by John Thornhill<\/a> and I was immediately intrigued to learn more about Private Label products and <a class=\"\" href=\"https:\/\/partnershiptosuccess.com\/top-jvs\/?hop=trilab2000\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliate Marketing<\/a><\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nAfter listening to <a class=\"\" href=\"http:\/\/trilab2000.part2suc.hop.clickbank.net\/?cbm=2jdus8&amp;page=automatedsales\" target=\"_blank\" rel=\"noopener noreferrer\">John&#8217;s free webinar<\/a> and learning more about his business model which generously shares commissions with joint venture partners or affiliates, I decided I wanted to be a part of it. The idea of learning to drive traffic to informative and helpful internet marketing coaching products seems like a perfect fit for my personality and background experience.<\/span><\/div>\n<div class=\"\"><span class=\"\"><br \/>\nI am excited and look forward to the learning experience and adventure that awaits me on <a class=\"\" href=\"http:\/\/trilab2000.part2suc.hop.clickbank.net\/?cbm=2jdus8&amp;page=automatedsales\" target=\"_blank\" rel=\"noopener noreferrer\">my internet marketing journey with John Thornhill<\/a> and I invite you to join me as well by learning more about it <a class=\"\" href=\"https:\/\/partnershiptosuccess.com\/top-jvs\/?hop=trilab2000\" target=\"_blank\" rel=\"noopener noreferrer\">RIGHT HERE<\/a><br \/>\n<\/span><\/div>\n<\/div>\n<div class=\"\"><em><br \/>\nThis is a guest post from Daniel Triana, if you would like to be considered for a guest post please contact me.<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>My name is Daniel, and I&#8217;d like to offer you 7 key factors to consider when getting a logo designed for your business. When it comes to great logo design,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,12],"tags":[],"class_list":["post-4648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2020\/01\/rohan-oraqZwfiQgE-unsplash-scaled.jpg?fit=1920%2C2560&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1cY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/4648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=4648"}],"version-history":[{"count":9,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/4648\/revisions"}],"predecessor-version":[{"id":4658,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/4648\/revisions\/4658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/4657"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=4648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=4648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=4648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}