{"id":4559,"date":"2019-12-29T21:11:18","date_gmt":"2019-12-29T21:11:18","guid":{"rendered":"https:\/\/www.johnthornhill.com\/blog\/?p=4559"},"modified":"2019-12-29T21:11:18","modified_gmt":"2019-12-29T21:11:18","slug":"how-do-you-stand-out-from-your-competition-in-a-crowded-marketplace","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/how-do-you-stand-out-from-your-competition-in-a-crowded-marketplace\/","title":{"rendered":"How Do You Stand Out From Your Competition in a Crowded Marketplace?"},"content":{"rendered":"<p>Have you ever used Incentive programs to boost your sales? <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4563 size-medium\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash-scaled.jpg?resize=2048%2C1366&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>I have in the past, and let me tell you\u2026<\/p>\n<p>It wasn\u2019t a good experience.<\/p>\n<p>There are many programs today that claim to give you an edge over your competitors.<\/p>\n<p>However, the vast majority fail to deliver as promised.<\/p>\n<p>The only decent incentive programs cost thousands per month and have only been accessible by enterprise-class businesses.<\/p>\n<p>That\u2019s all changed with a new company called Marketing Boost.<\/p>\n<p>They aim to clear up the sorry state of the incentive marketing industry. (Which is mainly owned by one umbrella company)<\/p>\n<p>Many smart businesses have increased sales by 60% or more and turned their existing buyers into loyal fans.<\/p>\n<p>I get it, you\u2019re skeptical. I would be too if I hadn&#8217;t seen what I have with my own eyes.<\/p>\n<p>Since joining myself, I have seen it used in a number of different businesses to increase conversions by up to 600% and save hundreds of thousands of dollars.<\/p>\n<p>Like I said, up until now this has been an exclusive privilege for enterprise-class businesses.<\/p>\n<p>For the first time ever, you as a small business owner can take advantage of these incentives without the usual drawbacks.<\/p>\n<p><strong>Here are just a few examples.<\/strong><\/p>\n<p>A window repair company used these incentives in places of cash rebates to become more competitive in the marketplace, saving over $800,000 in rebates by offering $800,000s worth of incentives instead of the cash itself.<\/p>\n<p>A church used the incentives in a contest and raised over $20,000 for the church.<\/p>\n<p>A few more churches followed suit and raised over $100,000 between them using these incentives in prize giveaways.<\/p>\n<p>A Life Insurance Salesman increased his revenue by $15,000 in his first 3 weeks<\/p>\n<p>A Fitness Trainer increased his client base by 50%<\/p>\n<p>A Marketing Agency increased its sales by $175,000<\/p>\n<p>An Affiliate Marketer increased his sales by over $200,000<\/p>\n<p>An e-Commerce business bumped its sales by $9,000 in 48 hours<\/p>\n<p>An Online Marketer managed to generate over $400,000 in additional revenue<\/p>\n<p>Since then, I have seen others jump on this incredible incentive program and raise hundreds of thousands of dollars for charity and their business,<\/p>\n<p><strong>This works for ANY business in ANY industry<\/strong><\/p>\n<p>I have seen savvy entrepreneurs save their business from the brink of despair with this program.<\/p>\n<p>In fact, at the time of this blog post. Over 500,000 incentives have been gifted with a combined value of over $375,000,000<\/p>\n<p>Imagine being able to offer your prospects this amount of value for next to no cost.<\/p>\n<p>Would that make you stand out in your market?<\/p>\n<p>If you\u2019re having to offer out of pocket incentives to your customers just to be competitive\u2026<\/p>\n<p>Then this is going to slash your costs while allowing you to stand out even more in a competitive marketplace.<\/p>\n<p>The best part of this incredible offer\u2026<\/p>\n<p>You get to offer UNLIMITED incentives to your customers for a very low price and you don\u2019t have to fulfill the incentives you give to your customers&#8217; yourselves!<\/p>\n<p>I get it, you have probably tried incentive-based programs before.<\/p>\n<p>The problem is, the incentives don\u2019t have a high enough perceived value to really stand out in a competitive marketplace.<\/p>\n<p>Marketing Boost is different. Given the choice between a cash incentive and a Marketing Boost incentive, over 80% will take the Marketing Boost incentive.<\/p>\n<p>It\u2019s not your fault incentive-based marketing hasn\u2019t worked for you before.<\/p>\n<p>The greedy incentive industry is to blame.<\/p>\n<p>One main company owns almost ALL of the incentive-based programs out there.<\/p>\n<p>They have put such high markups and diluted their offers so much, the usual incentives offered now has next to no value at all.<\/p>\n<p><strong>That\u2019s where Marketing Boost is different.<\/strong><\/p>\n<p>They are a separate entity that has the freedom to be competitive and drive the value up in a damaged industry.<\/p>\n<p>They provide only the highest value incentives and your customers will know it!<\/p>\n<p>I\u2019m not going to tell you to go and grab it right now. That\u2019s down to you.<\/p>\n<p>What I will tell you, however, is that if you don\u2019t start being more competitive in your industry.<\/p>\n<p>This new breed of incentive-based marketing has the potential to swallow your business whole if you don\u2019t adapt.<\/p>\n<p>A study by Oxford Economics showed that people are 3 times more motivated to take action when offered tangible incentives (like travel) than when offered cash incentives (like discounts.)<\/p>\n<p>And when you give your buyers, clients, and repeat customers luxury vacations, you&#8217;re not only boosting their desire to buy &#8211; you&#8217;re creating a permanent positive impression. The Oxford study explains:<\/p>\n<p>&#8220;It&#8217;s just the way our brains work. People are able to remember and visualize tangible items better than cash, and are therefore more actively engaged&#8230;&#8221;<\/p>\n<p>But let&#8217;s not just trust our futures to academic studies.<\/p>\n<p>Instead, let&#8217;s see an example of how vacation incentives motivate buyers in real life:<\/p>\n<p>ONE Marketing Boost incentive &#8211; which cost Eddie Espiritu nothing above his Marketing Boost membership investment, convinced one of his buyers to make a payment of over $8000&#8230; more than 30 DAYS EARLY!<\/p>\n<p>I won\u2019t go into the ins and outs of how this works and how they are able to offer these incentives for next to nothing.<\/p>\n<p>You can see that in detail on <a href=\"http:\/\/www.gogl.pro\/jblogmarketing\" target=\"_blank\" rel=\"noopener noreferrer\">their website.<\/a><\/p>\n<p>The usual price for these kinds of incentives?<\/p>\n<p>Many thousands per month, which is what the enterprise companies have been paying, until now\u2026<\/p>\n<p>They even offer a <a href=\"http:\/\/www.gogl.pro\/jblogmarketing\" target=\"_blank\" rel=\"noopener noreferrer\">7-day free trial<\/a> so you can try them out.<\/p>\n<p>You can even send yourself an incentive to experience exactly what your customers will experience for total peace of mind.<\/p>\n<p>But, maybe this isn\u2019t for you.<\/p>\n<p>Maybe you are in such a non-competitive market that you don\u2019t need to create customer loyalty and offer extreme value.<\/p>\n<p>Maybe you are out in the remote wilderness where your option is the only option and no amount of incentives or value will bring you more customers.<\/p>\n<p>Maybe you are just happy with where your business is right now.<\/p>\n<p><strong>If that\u2019s you, that\u2019s okay.<\/strong><\/p>\n<p>Not everyone is ready or well equipped for growth in their business.<\/p>\n<p>But if you are in a competitive market, be careful that your competitors don\u2019t get to it first&#8230;<\/p>\n<p><em>This is a guest post from James Neville-Taylor, if you would like to be considered for a guest post please contact me.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever used Incentive programs to boost your sales? I have in the past, and let me tell you\u2026 It wasn\u2019t a good experience. There are many programs today&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,12],"tags":[],"class_list":["post-4559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","category-internet-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2019\/12\/rupert-britton-l37N7a1lL6w-unsplash-scaled.jpg?fit=2560%2C1708&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1bx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/4559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=4559"}],"version-history":[{"count":5,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/4559\/revisions"}],"predecessor-version":[{"id":4565,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/4559\/revisions\/4565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media\/4563"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=4559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=4559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=4559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}