![\"Success\"](\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2015\/01\/success.jpg?resize=283%2C424\")
Social media is something that as \u201cconsumers of information\u201d we can cannot ignore.\u00a0 People\u2019s whole lives are on social media. In fact a company like Facebook probably knows more about us then we even know or remember!<\/p>\nSocial media is something that as \u201cconsumers of information\u201d we can cannot ignore.\u00a0 People\u2019s whole lives are on social media. In fact a company like Facebook probably knows more about us then we even know or remember!<\/p>\n
As a \u201cproducer of information\u201d (which you and I are) social media is equally important, if not essential.<\/p>\n
It is said that when a person Googles your name either your LinkedIn or Facebook profile is more than likely to pop up on the search results on page 1.\u00a0 Therefore you need to make sure you are leveraging the power of social media.<\/p>\n
In this blog post I want to talk about why social media is so important and how you can become a master at it and thus be seen as an expert in your field.<\/p>\n
Let\u2019s talk social media<\/strong><\/p>\n Above I said that a person may Google your name and find your social media profile. They click through with the purpose of finding out who you are. Perhaps before buying that product or service they want to \u201ccheck you out.\u201d<\/p>\n So what are these people look for? They want information about you so that they can:<\/p>\n Know you<\/strong> \u2013 they want to see what is this John Thornhill lad or Richard Butler like.\u00a0 Do they just talk the talk or are they also real people.\u00a0 From what you post they can decide if they<\/p>\n Like you <\/strong>\u2013 don\u2019t underestimate the importance of someone liking you. It is a known face that people buy from people they like.\u00a0 How will they know if they like you? Based on the information you post.\u00a0 If it is a mixture of fun, educational, informative and useful.\u00a0 Believe me there are many people \u2013 customers, clients and jv partners who will make a decision about you based on what they see on social media. Once they know you they have to<\/p>\n Trust you <\/strong>\u2013 people also buy from people they trust.\u00a0 You know no matter how good a sales man is you don\u2019t buy from them if you don\u2019t trust them.\u00a0 You know the old image you have of\u00a0 sales man being a bit tricky, a bit of a hustler, who will tell you anything to get the sale?\u00a0 Well you don\u2019t trust that type of person, so people will look at social media to see if you are trust worthy from what you post.<\/p>\n How do I build up the KLT formula?<\/strong><\/p>\n I have to admit KLT=success. It is a simple formula to understand however, it is not such a simple formula to implement.<\/p>\n You see in order to succeed in all three steps you need to make sure you are publishing content each and every day, maybe even a few times a day on relevant and interesting topics.<\/p>\n This means you need to:<\/p>\n As you can see this takes time. But I am going to let you know a secret.<\/p>\n Secret number 1<\/strong><\/p>\n Once you have your content researched and found you can actually automate the posting of it.\u00a0 This means that you can take the content, plug it into some software and then tell the software when you need to the content posted, set the date and time and viola \u2013 the content is automatically published without your intervention.<\/p>\n That\u2019s great right? Well yes, it solves 1 issue out of 4.\u00a0 You still have to find the content, ensure it matches your criteria, monitor it and then also monetize it.<\/p>\n Secret number 2<\/strong><\/p>\n There is software<\/a> out there that can find content, ensure it matches your criteria, monitor the results and schedule it!\u00a0 This really has helped me build up content for my Facebook posts and groups, LinkedIn status update and of course for Twitter.<\/p>\n This means that I am sharing content that is relevant (articles and pictures) on a regular basis. In fact as of today I have content scheduled until late 2017! Yes it really is set and forget.<\/p>\n You can check out my walkthrough here<\/a><\/p>\n Secret number 3<\/strong><\/p>\n Ok I know you are thinking yeah but this is great but there is no way I can monetize the content from what you have said above. And yes you are right there! So my other secret weapon is here<\/a>! It will automate all postings based on keywords you give the software.\u00a0 However you have full control to make sure that certain \u00a0filters are in place so that only the content you want appears.\u00a0 The great thing is that this tool<\/a> will also help you monetize your posts.<\/p>\n Conclusion<\/strong> Here\u2019s a quick summary of both<\/p>\n\n
\nHaving an active presence on social media is a must, but it takes time and effort to ensure you continually putting out good content.\u00a0 The two tools mentioned above can really help you.<\/p>\n