{"id":3177,"date":"2015-05-29T13:52:22","date_gmt":"2015-05-29T13:52:22","guid":{"rendered":"http:\/\/www.johnthornhill.com\/blog\/?p=3177"},"modified":"2015-05-29T13:55:41","modified_gmt":"2015-05-29T13:55:41","slug":"many-streams-make-a-river","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/many-streams-make-a-river\/","title":{"rendered":"Many Streams Make a River"},"content":{"rendered":"

\"\"<\/a>Information product owners know that all of the work required to build a product requires on-going attention after the launch ends.\u00a0 I have spent years devising ways to drive traffic to my own products and those of my students.\u00a0 In recent weeks, I have been working on gathering qualified leads from many different sources into a separate names list.<\/p>\n

Now, you might be wondering, \u201cJohn, what does that have to do with me?\u201d<\/strong><\/p>\n

I am so glad you asked that question because I am really excited about the answer.<\/em><\/strong><\/p>\n

Separate List Functions<\/strong><\/p>\n

I mentioned the creation of a separate list of names.\u00a0 Those people will not receive my daily broadcast messages, which are sent to thousands of people who have been following my Internet marketing journey for years.\u00a0 These new names will receive messages that have been set up in an auto-responder sequence.\u00a0 Anyone who is added to the list will start at the top of that message series and receive one email per day.\u00a0 I will add more messages to the end of the list in an on-going effort to create another stream of income.<\/p>\n

Cross-sell a Product Assortment<\/strong><\/p>\n

The most amazing aspect of this new effort is that I can add products belonging to other marketers.\u00a0 My students will be added to the email sequence as their launches come to an end.\u00a0 Each person will set up a separate sales page and a new list in his or her auto-responder for each product as soon as the launch is over.\u00a0 For the custom sales pages set up for me, I will send traffic to that custom sales page as new leads enter my list.<\/p>\n

Imagine the possibilities when you know about great products.\u00a0 Your broadcast emails can be inserted into the auto-responder series to continue your sales to an infinite stream of new names.\u00a0 Sales will continue as you extend the number of products and emails offered.\u00a0 Since people on the separate list do not receive your broadcast messages, there is no risk of redundancy between the two lists.\u00a0 You will use the \u2018include\u2019 and \u2018exclude\u2019 functions inside your auto-responder to prevent crossover in your marketing efforts.<\/p>\n

Add New Products<\/strong><\/p>\n

Use your auto-responder to send a series of emails about great products as an excellent way to inform people about your favorites.\u00a0 As you discover new products, you can write and send emails to your existing list to determine how well people respond.\u00a0 Make changes and improve your sales technique before adding those emails to the end of your auto-responder series.\u00a0 People on your separate list will receive your emails when they reach that point in your email sequence.\u00a0 The rest of your email series is available for new additions to your names list.<\/p>\n

Offer Value<\/strong><\/p>\n

The people on your new list will appreciate your efforts to offer products they have never seen before.\u00a0 You will communicate value to them through the assortment of products that you choose to help them with their businesses.\u00a0 As you add new products, your customers on this list will receive the helpful information they are seeking.\u00a0 The possibilities are endless when we work together and cross-promote products.\u00a0 Your efforts for others will return to you many times as you interact with marketers who have products you do not.<\/p>\n

So build multiple lists, promote multiple products and create multiple income streams.<\/p>\n

\u201cIf you can imagine it, you can achieve it. If you can dream it, you can become it.\u201d
\n~ William Arthur Ward<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Information product owners know that all of the work required to build a product requires on-going attention after the launch ends.\u00a0 I have spent years devising ways to drive traffic…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3177","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-Pf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/3177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=3177"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/3177\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=3177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=3177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=3177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}